Posts Tagged ‘marketing’

How To Use Tequila Aficionado Content to Market Your Agave Spirits

News, Reviews and Features on Your Brands With over 1,000 articles, nearly 700 video reviews, and three years of awards, Tequila Aficionado is a treasure trove of content perfect for marketing tequilas and mezcals.  And yet, few brands are using it to their advantage. Making History Tequila Aficionado began in 1999 and was the first […]

Tequila Aficionado Media Marks Milestone!

Uncorks Tequila PR & Marketing Agency…  For Immediate Release! October 27,2016, San Antonio, TX:  The people behind Tequila Aficionado Media have strategically aligned to unfurl the next phase in agave spirits publicity, branding, marketing and social media–Tequila PR & Marketing—delivering agency level services exclusively to the craft agave spirits segment. “You can’t market spirits the […]

Tequila Aficionado Heartland Tour – Mas Mexican Freetail Bats

Have you heard about the Tequila Aficionado Heartland Tour? Every year, we take a little trip that allows us to create the sort of social media content that a studio and pro photographer just can’t create for you.  The content and posts we create for our sponsors is the sort of organic social content that […]

Tequila Marketing Happy Talk

Some well-meaning follower posted on our Facebook page this answer to a press release referring to Espolón tequila… “PSA: “super premium” has no real meaning—it’s marketing happy talk.” While we’re inclined to believe that sneaky marketers have hijacked the word premium and turned it into a buzzword, in all actuality, it is a spirits pricing […]

Open Bar – Getting Your Brand Noticed

  You’re busy trying to get your brand out there to consumers.  We get that. But did you know that we have lots of FREE ways for you to get your brand in front of our audience?  You can check them out here, or just tune in to our next Monday evening Open Bar where […]

Brand of Promise Nominee for Marketing Imagery

When we nominate brands of promise, it is usually during the tasting of the product, but being in the social media end of marketing, I’ve been so impressed with one brand’s latest marketing images that I had to take the initiative and nominate this one myself. Everything about the images that Malinalli Tequila shares with the […]

Jessica’s Journey Begins

Jessica’s Journey Begins By Jessica Arent Bienvenidos A Guadalajara! With my itinerary (AKA Dress Code) in hand, and my presentations reviewed for the hundredth time, I arrived in Guadalajara on a very wet and rainy afternoon. Cloud cover obstructed my view on the landing pattern into the airport. Fluent in Spanish, I breezed through customs […]

Craft Tequila–WTF Does THAT Mean? Part 2

Blurred Lines Throughout Part 1, we employed the use of more adjectives and descriptors to define, describe and distinguish one booze from another in the same category, as well as to give the illusion that it is actually closer to another booze in the leading categories. Words like award-winning, artisanal, small-run, limited-production, hand-crafted, and boutique […]

Craft Tequila: WTF Does THAT Mean? Part 1

An interesting question crossed my desk concerning the term craft as it relates to tequila. This person asked… “The one thing I am finding is the definition of ‘craft’ is all over the place. What does craft mean to you?  Do you think it is based on the method, quantity, who makes it or maybe […]

Change is at Hand for the Tequila Market, Part I

Part I of II Written by Chris Zarus of TequilaRack Tequila Brands and Producers Have Already Sailed Into the Sucker Hole For those new to the expression, a “sucker hole” is a colloquial term referring to a spate of good weather that “suckers” sailors into leaving port just in time for a storm to resume […]