“Don’t only practice your art, but force your way into its secrets, for it and knowledge can raise men to the divine.”–Ludwig van Beethoven In music, an octave is the difference in sound between the first and eighth note on a musical scale. In astrology, the planets Uranus, Neptune and Pluto are commonly considered the … Read moreTears Of Llorona–Tequila’s Higher Octave
Germán Gonzalez, distiller of T1 Tequila Uno and Tears of Llorana, discloses why, up until recently, the term master distiller was not given the proper recognition by the Tequila Industry, nor by the people of Mexico. Like deceased comedian, Rodney Dangerfield, Germán struggled to gain respect and to become recognized for his distilling acumen until … Read moreGermán González Got No Respect!
[In early November of 2014, San Antonio resident and neighbor, Germán González, joined us at our home office. That evening, he brought his full array of Tequila Uno (T1)–Ultra Fino, Selecto, Excepcional, Tequila Estelar, along with the much acclaimed ultra-aged Tears of Llorona. In a more relaxed atmosphere and without his signature Panama hat and guayabera, Germán … Read moreGermán González–Tequila From The Heart
Roca Patron Hits The Road All across the country, in carefully selected cities where the beautiful people roam like Los Angeles, New York, Chicago, Miami, and San Francisco, the Patrón PR machine (which spent a reported $34.1 million in measured media in 2013), is rolling out its new Roca Patrón line of tequilas. Here in … Read moreThe Roca Patron Road Show
Welcome Back, Old Friend On two separate occasions, Carlos Camarena, the third generation master distiller of El Tesoro de Don Felipe and the equally famous and classic Tequila Tapatío, stepped outside of Las Perlas mezcal and tequila bar in the heart of downtown Los Angeles to enjoy a cigarette. Taking in the scenery of a chilly … Read moreTequila Tapatío And The Source of Life