Tequila Aficionado’s Open Bar with Mestizo Mezcal

Join Mike Morales and Lisa Pietsch of Tequila Aficionado as they discuss Mestizo Mezcal with the creators of this award winning gateway mezcal.

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From the Mestizo Mezcal Website:

Our Brand

The name of our brand, MESTIZO, is a perfect one-word description of how mezcal was created. Mestizo originates from the Latinmixticĭus, meaning mixed, and was used by the Spanish to refer to the mixing of the European and indigenous Mexican people.   Mezcal is a fusion between the ancient beverage mexcalli, produced by the indigenous tribes of Mexico, and the alambique distillation process introduced to the Spanish by the Moors and subsequently brought by the Spanish to the indigenous civilization of the American colonies.  Mezcal is thus the first MESTIZO spirit of America.

What is Mestizo Mezcal?

Mestizo Mezcal is an ancient spirit that is unique because of its distinctive, complex and aromatic flavors.  Mezcal was produced centuries ago by the Zapotec tribe in Mexico, and was considered to be a gift from the goddess Mayahuel.  In the 16th century, the Spanish introduced a specialized European distillation process to the Zapotec tribe that was used to improve the ancient beverage.  Today, the founders of Mestizo Mezcal works with its producers from the Mexican state of Oaxaca to further define and enrich the taste of our product and create a perfect convergence of cultures within each bottle.

Find Mestizo Online:

Website | Facebook | Twitter | Instagram

Buy Mestizo Online

Hi-Time Wine Cellars | Wally’s Wine & Spirits

Mestizo Reposado Mezcal Review

logo-mestizo-for-social-mediaMike & Alex taste and discuss Mestizo Mezcal Reposado.

Find Mestizo Mezcal online here.

Mestizo Mezcal on Facebook & Twitter.

tequila awards, tequila aficionado, brands of promiseBrands of Promise LIVE Broadcast

On Saturday, March 28, at 7:00 PM Central Time, the Tequila Aficionado 2014 Brands of Promise Award Winners will be announced LIVE online on Google Hangouts.

Join Us on Google Hangouts

Click here to go to our event page and feel free to post questions prior to the event.

Brands of Promise, Changing the Game

The Tequila Aficionado Brands of Promise Awards were our response to a secondary industry that has sprouted up around awards programs in the spirits industry. In a very much pay-to-play world, Tequila Aficionado has changed the game.
Every brand that we review (free) each year is automatically entered in the Brands of Promise Awards at no cost. We nominate the brands that stand out among their peers and judge the nominees at the end of the year. The winners may just surprise you.

Join us for the live broadcast of the 2014 Brands of Promise Awards on March 28, 2015 at 5pm Pacific/7pm Central as our hosts M.A. “Mike” Morales and Alexander Perez share the Tequila Aficionado picks for the Platinum, Gold, Silver, and Bronze in the 2014 Brands of Promise Awards.

Find out more about the Brands of Promise Awards here.

See the full list of 2014 Nominees here.

RSVP for your front row seat here.

Mestizo Blanco Mezcal Review

mestizo_reposado_mezcalMike & Alex taste and discuss Mestizo Mezcal Blanco.
Find Mestizo Mezcal online here.

Mestizo Mezcal on Facebook & Twitter.

tequila awards, tequila aficionado, brands of promiseBrands of Promise LIVE Broadcast

On Saturday, March 28, at 7:00 PM Central Time, the Tequila Aficionado 2014 Brands of Promise Award Winners will be announced LIVE online on Google Hangouts.

Join Us on Google Hangouts

Click here to go to our event page and feel free to post questions prior to the event.

Brands of Promise, Changing the Game

The Tequila Aficionado Brands of Promise Awards were our response to a secondary industry that has sprouted up around awards programs in the spirits industry. In a very much pay-to-play world, Tequila Aficionado has changed the game.
Every brand that we review (free) each year is automatically entered in the Brands of Promise Awards at no cost. We nominate the brands that stand out among their peers and judge the nominees at the end of the year. The winners may just surprise you.

Join us for the live broadcast of the 2014 Brands of Promise Awards on March 28, 2015 at 5pm Pacific/7pm Central as our hosts M.A. “Mike” Morales and Alexander Perez share the Tequila Aficionado picks for the Platinum, Gold, Silver, and Bronze in the 2014 Brands of Promise Awards.

Find out more about the Brands of Promise Awards here.

See the full list of 2014 Nominees here.

RSVP for your front row seat here.

Mestizo Mezcal–A Perfect Convergence of Cultures

 

When we first met Arturo Palencia, co-founder of the award winning Mestizo Mezcal, we were struck by his boyish charm and seemingly tender age.  We were surprised to discover that this thirty-something was no newcomer to the competitive and often brutal spirits industry.

In this clip, Arturo tells how he became involved with mezcal and the surprising birth of Mestizo.

 

What’s In A Name?

According to Wikipedia, the term mestizo refers to a person of combined heritage, usually European (Spanish) and indigenous peoples of the Americas.  The term was later used as a racial category during the Spanish Empire’s control of its colonies.

During that colonial period, mestizos became the dominant race in many Spanish speaking countries in Latin America, including Mexico.

Today, Hispanic or Latino is the more appropriate term, but for Arturo the meaning of mestizo for his mezcal is much more poetic and thoughtful.

 

 

Jessica Rosman (right), co-founder of Mestizo.
Jessica Rosman (right), co-founder of Mestizo.

A Formal Introduction

Arturo and co-founder, Jessica Rosman, spent countless hours journeying throughout the mezcal producing regions of Mexico in search of the perfect single village, settling on Santiago Matatlán, Oaxaca.

In this taped portion, Arturo introduces us to his 4th generation maestro mezcalero and his nearly 300 years of tradition.

With more brands popping up at an alarming rate in the current booming mezcal market, Arturo discusses Mestizo’s process in gauging its target audience that is looking for a more palatable mezcal.

Fat Ass donkey logoDoes This Donkey Make My Ass Look Fat?

 

As a college student in the mid-2000s, Arturo was actively involved in the initial launching of the infamous Fat Ass Tequila.

Produced as an old style tequila in a hand blown bottle, and marketed to the Spring Breakers that invade Cancún and Cabo San Lucas,  it became wildly popular with both connoisseurs and young people, winning numerous awards along the way.

Then, it virtually disappeared from store shelves.

Here, Arturo describes what it was like to be on the ground floor of this provocative brand.

 

Truly Handcrafted

Mestizo Mezcal añejoWords like artisanal or handcrafted are loosely bandied about in the spirits industry these days.  But, whether as a young college student helping friends launch their tequila brand, or today, plotting Mestizo’s success, Arturo Palencia’s focus hasn’t changed–

To bring to market a high quality spirit while preserving its tradition.  In Mestizo’s case, maintaining consistency and promoting sustainability also go hand-in-hand.

In this snippet, Arturo reveals how Mestizo does both by their unique barrel aging process.

 

 

One Thing…

Like the name illustrates, Mestizo Mezcal has centuries of pedigree, and from Arturo Palencia’s point of view, the future promises to hold true to its roots.

Dii’zh bèeyuu!

(cheers and good health in Zapotec)

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