Hail Cheesers!

[From September 11 to October 2, 2016, Tequila Aficionado Media, sponsored by 34 expressions representing 21 brands, embarked on a monumental RV road show dubbed, The Heartland Tour.  In these next passages, we recount the historic–and epic–highlights.  *FTC Disclosure: Brands appearing on the Tequila Aficionado Dia de Los Muertos & Heartland Tour had to be … Read moreHail Cheesers!

Pepe Z: The Mad Man of Tequila

I’ve finally gotten around to binge watching Mad Men on Netflix. In case you haven’t joined the Streaming Generation, or lived without cable TV for awhile, Mad Men is a series set in the 1960’s about a fictional ad agency called Sterling Cooper based in New York City’s famed Madison Avenue. [Editor’s note: I still … Read morePepe Z: The Mad Man of Tequila

Women In the Mezcal Industry: Karla Amtmann

With the burgeoning mezcal trend in full bloom throughout the world, a new kind of Boss Lady has also emerged. One who is not only willing to navigate the big business of spirits brand ownership, but is also courageous enough to nurture the delicate balance between successfully marketing her own mezcal and preserving a way … Read moreWomen In the Mezcal Industry: Karla Amtmann

Women In The Tequila Industry: Sarah Bowen

I have many fond memories of my first meeting Sarah Bowen during the historic Ian Chadwick Blue Agave Forum tour of tequila distilleries in 2006. She was a young student then, relentlessly recording every interview with master distillers and jimadores on a digital voice recorder, in flawless Spanish. Who knew that ten years later she would … Read moreWomen In The Tequila Industry: Sarah Bowen

Women in the Tequila Industry: Cleo Rocos

Actress, comedienne, narrator, pop music collaborator, singer, producer, writer, world traveler, radio announcer, book author, and tequila brand owner.  Those are just a few of Cleo Rocos’ credentials. Best known for her years as a sidekick on the BBC’s beloved Kenny Everett Television Show, she is often compared to Lucille Ball for her beauty, wit … Read moreWomen in the Tequila Industry: Cleo Rocos

NOM 199 Will Bring the Tequila & Mezcal Apocalypse

[This editorial (with my comments) is inspired by the following video on the dastardly NOM 199 currently in review in Mexico.  Please, take a few moments to view this easy-to-follow video, then, feel free to share it among your friends, family, colleagues and cohorts. Afterwards, go here to sign the petition and unifying statement against … Read moreNOM 199 Will Bring the Tequila & Mezcal Apocalypse

Women In The Tequila Industry: Marie Sarita Gaytán

Ever wonder how Tequila got to be “The Spirit of Mexico?” Dr. Marie Sarita Gaytán explains how in her landmark book, Tequila!  Distilling the Spirit of Mexico.  While we’ve interviewed other Tequila Boss Ladies who have a hand in producing their own brands, this tequila and mezcal researcher, who is also an Associate Professor at the University of … Read moreWomen In The Tequila Industry: Marie Sarita Gaytán

Women In The Tequila Industry: Lisa Barlow

One of the more intriguing Tequila Boss Ladies, is the brains–and grace–behind Vida Tequila, Lisa Barlow. A contestant on Last Tequila Standing, and a participating brand during our 2015 Dia de los Muertos Tequila & Mezcal Tour, Ms. Barlow works tirelessly to keep Vida’s image and flavor fresh and consistent. Aside from being a Woman In … Read moreWomen In The Tequila Industry: Lisa Barlow

Women In The Tequila Industry: Graciela González Cortes

The latest Tequila Boss Lady to join our gallery of famed Women In The Tequila Industry is Graciela González Cortes of the family owned El Mayor tequila. More than just her family’s brand ambassador, she is also a co-owner of Destiladora González González (NOM 1143) and a fourth generation Master Distiller herself. Over 125 years of … Read moreWomen In The Tequila Industry: Graciela González Cortes

Arte del Mezcal Texas Tour with Wahaka Mezcal

On the evening of January 15, 2016, during the busy San Antonio Cocktail Conference weekend, Tequila Aficionado’s Mike Morales was invited to sit in on mezcal historian and author Ulises Torrentera’s Arte del Mezcal class and discussion. As a bonus, the event was sponsored by the luscious Wahaka Mezcal brand and moderated and translated by its … Read moreArte del Mezcal Texas Tour with Wahaka Mezcal