…Or, at least, how to act like one There are two official schools in Mexico that train people to be certified catadores (tequila tasters). One is actually a faction of the original school established in 2000 and known as the Academia Mexicana del Tequila (Mexican Tequila Academy). After a bitter falling out between the founders, … Read moreHow to Taste Tequila Like a Catador…
I have been reading a lot lately about a new tequila tour being offered by the Four Season’s Hotel and Resort in Punta Mita. I wrote about it in my own personal blog and while I expounded on the tour itself I did not go into detail about the beach resort and I should have. … Read moreJessica’s Journey: Dreaming of Mexico
Herradura Distillery Tour Herradura! You know the name. It’s everywhere. Every liquor store, bar, and restaurant that serves tequila likely serves Herradura, a brand that seems lesser known than Sauza or Jose Cuervo, but is the oldest distillery still intact and operating in Tequila, Mexico. We pulled up to a traditional hacienda on a dirt … Read moreJessica’s Journey – Herradura’s Perro Borachito
Download the updated Tequila Nom List for 29Sep2014 at Tequila Aficionado. Click To Tweet The Tequila NOM List Each of our tequila NOM Lists contains the names and information of current brands and tequila distilleries as well as those that have previously appeared on NOM lists but have since been dropped by the CRT. Pinpointing … Read moreTequila & Distillery “NOM List” (29Sep2014)
Captures gold and silver medals across contest categories… September 29, 2014, Del Mar, CA—Embajador Tequila Supreme añejo was awarded a gold medal from the longest running Mexican spirits competition in North America, the Spirits of Mexico. A panel of judges with over 300 years of experience between them also voted both Embajador Tequila Platinum Blanco … Read moreEmbajador Tequila Conquers California At Spirits of Mexico!
We briefly tackled the diffuser controversy earlier in 2014 with The Diffusor in Tequila Production: Are They Cheating? and in Craft Tequila–WTF Does THAT Mean? Part 2 where we featured our Craft Tequila Gauntlet to help you make better buying decisions when seeking quality craft tequilas. Here, Tequila Aficionado Media delves deeper… What’s Not on The Menu On … Read moreDazed & Diffused: More on the Diffuser in Tequila Production
I must interrupt my epic tequila journey with news of Hurricane Odile By Jessica Arent Anyone that knows me knows Cabo San Lucas is my home away from home. I find myself worrisome and agitated as I await word of the many I call “family” and “friend” who are unaccounted for and unreachable. Since Sunday … Read moreJessica’s Journey Interrupted Due to Hurricane Odile
Download the updated Tequila Nom List for 26 August 2014. Click To Tweet The Tequila NOM List Each of our tequila NOM Lists contains the names and information of current brands as well as those that have previously appeared on NOM lists but have since been dropped by the CRT. Pinpointing your treasure bottles has … Read moreNew Tequila NOM List (Dated 26Aug2014)
Epic Marketing or Sauza History Lesson? You Be the Judge Part 3 in Jessica’s Epic Journey By Jessica Arent, Tequila Aficionado Contributor My second day in Mexico was focused on the product and team brainstorming for a market launch. Believe me when I say Mel Gibson’s character in “What Women Want” wasn’t so far off … Read moreJessica’s Journey – Epic Marketing or Sauza History Lesson?
Jessica’s Journey Begins By Jessica Arent Bienvenidos A Guadalajara! With my itinerary (AKA Dress Code) in hand, and my presentations reviewed for the hundredth time, I arrived in Guadalajara on a very wet and rainy afternoon. Cloud cover obstructed my view on the landing pattern into the airport. Fluent in Spanish, I breezed through customs … Read moreJessica’s Journey Begins