Posts Tagged ‘mezcal’

Women In the Mezcal Industry: Karla Amtmann

With the burgeoning mezcal trend in full bloom throughout the world, a new kind of Boss Lady has also emerged. One who is not only willing to navigate the big business of spirits brand ownership, but is also courageous enough to nurture the delicate balance between successfully marketing her own mezcal and preserving a way […]

Why Now, Mezcal: The Lone Ranger Rides Again

By Alvin Starkman, M.A., J.D. The branding of Kimo Sabe mezcal is brilliant.  Perhaps not since the mid 90s when Ron Cooper coined the phrase Single Village Mezcal for his Mezcal del Maguey, has anyone used a name so effectively to attract a particular demographic in the alcohol buying public. Back then it was a […]

Women In The Tequila Industry: Sarah Bowen

I have many fond memories of my first meeting Sarah Bowen during the historic Ian Chadwick Blue Agave Forum tour of tequila distilleries in 2006. She was a young student then, relentlessly recording every interview with master distillers and jimadores on a digital voice recorder, in flawless Spanish. Who knew that ten years later she would […]

Open Bar – Getting Your Brand Noticed

  You’re busy trying to get your brand out there to consumers.  We get that. But did you know that we have lots of FREE ways for you to get your brand in front of our audience?  You can check them out here, or just tune in to our next Monday evening Open Bar where […]

Sipping off the Cuff with Santo Diablo Mezcal

From the Santo Diablo Mezcal Website: Endlessly Intriguing. Purely Sensuous. Unequivocally the world’s best and arguably the only Mezcal that your lips will ever crave again. Santo Diablo is heating up L.A.’s trendiest nightclubs and bars this July and then, taking the U.S. by storm this Fall, one sip at a time. Join the  revolution. What will Santo […]

Tequila Aficionado’s Tequila & Mezcal Road Show, Part 2

[From October 14 to October 28, 2015, Tequila Aficionado Media, accompanied by 33 expressions representing 19 brands, embarked on an epic RV road show christened, The Dia de los Muertos Tequila & Mezcal Tour.  In these next passages, we recount the historic–and hysteric–highlights.] Inspired In Albuquerque With the help of Mezcal Legendario Domingo, Lisa and […]

Tequila Aficionado’s Open Bar with Mestizo Mezcal

Join Mike Morales and Lisa Pietsch of Tequila Aficionado as they discuss Mestizo Mezcal with the creators of this award winning gateway mezcal. Save Mezcal! Click Here to Sign the Petition Against Nom 199 Save Mezcal! Sign the Petition Against Nom 199 Click To Tweet From the Mestizo Mezcal Website: Our Brand The name of […]

NOM 199 Will Bring the Tequila & Mezcal Apocalypse

[This editorial (with my comments) is inspired by the following video on the dastardly NOM 199 currently in review in Mexico.  Please, take a few moments to view this easy-to-follow video, then, feel free to share it among your friends, family, colleagues and cohorts. Afterwards, go here to sign the petition and unifying statement against […]

Tequila Aficionado Podcast

Take Your Tequila (Podcast) With You Just as you realize we aren’t sitting around all day drinking tequila (no, really, we aren’t), we realize you’re on the go too and that means you want to take your Tequila Aficionado Media with you.  That’s why we’re bringing back the podcast! We’ve been knocking ourselves out over […]

Tequila Aficionado Media Announces the 2015 Brands Of Promise Award Winners!

Honors Bestowed During LIVE Blab Webcast For Immediate Release! March 14, 2016, San Antonio, TX—Tequila Aficionado Media’s Third Annual 2015 Brands Of Promise© Awards were broadcast LIVE on Blab in Tequila, Mezcal and other assorted agave-related categories. See the full list of medal recipients here. @TequilaAficion Announces #2015BOP Medal Winners! Click To Tweet Among the […]