What’s New The Texas Bar & Nightclub Alliance Convention successfully launched its first annual event at the Radisson Hotel & Suites in downtown Austin on August 10-11, 2014. Primarily a show that serves the spirits industry (or trade) in Texas, for us at Tequila Aficionado Media, it was a chance to visit with new brands, products … Read moreThe Texas Bar & Nightclub Alliance Convention
When we first met Arturo Palencia, co-founder of the award winning Mestizo Mezcal, we were struck by his boyish charm and seemingly tender age. We were surprised to discover that this thirty-something was no newcomer to the competitive and often brutal spirits industry. In this clip, Arturo tells how he became involved with mezcal and the … Read moreMestizo Mezcal–A Perfect Convergence of Cultures
Blurred Lines Throughout Part 1, we employed the use of more adjectives and descriptors to define, describe and distinguish one booze from another in the same category, as well as to give the illusion that it is actually closer to another booze in the leading categories. Words like award-winning, artisanal, small-run, limited-production, hand-crafted, and boutique … Read moreCraft Tequila–WTF Does THAT Mean? Part 2
An interesting question crossed my desk concerning the term craft as it relates to tequila. This person asked… “The one thing I am finding is the definition of ‘craft’ is all over the place. What does craft mean to you? Do you think it is based on the method, quantity, who makes it or maybe … Read moreCraft Tequila: WTF Does THAT Mean? Part 1
About The Education of Tequila Drinkers As with any education, we understand that not everyone gets it completely correct the first time out. Every tequila aficionado has experienced a learning curve. If you’re new to tequila, understand that it is a complex spirit and takes time and experience to fully appreciate. If you’re a long-time … Read moreThe Education of a Tequila Drinker – Ladies Talk
Part I of II Written by Chris Zarus of TequilaRack Tequila Brands and Producers Have Already Sailed Into the Sucker Hole For those new to the expression, a “sucker hole” is a colloquial term referring to a spate of good weather that “suckers” sailors into leaving port just in time for a storm to resume … Read moreChange is at Hand for the Tequila Market, Part I
Welcome Back, Old Friend On two separate occasions, Carlos Camarena, the third generation master distiller of El Tesoro de Don Felipe and the equally famous and classic Tequila Tapatío, stepped outside of Las Perlas mezcal and tequila bar in the heart of downtown Los Angeles to enjoy a cigarette. Taking in the scenery of a chilly … Read moreTequila Tapatío And The Source of Life
The preceding podcast was recorded by Tequila Aficionado’s Founder, Alexander Perez, on March 21, 2006. Sadly, many brands still persist in the Tequila Girl marketing that Alex mentioned over seven years ago. Some brands believe they’ve evolved and took it a step further with Tequila Boy marketing. I believe the true aficionado finds both of … Read moreFounder’s Feature: Tequila Aficionado’s 1st Podcast, 7 Years Later
Tequila Aficionado’s Mike Morales explains the Tequila Aficionado Brands of Promise Awards. Never miss and article or review again – Subscribe now! * indicates required Email Address * Email Format html text View previous newsletters.
The first Tequila Aficionado Newsletter will be published tomorrow. Don’t miss out on current news & reviews, great podcasts and articles from the archives, and hot tips on upcoming stories, features, contests, and giveaways! Click here to subscribe now! Never miss and article or review again – Subscribe now! * indicates required Email Address * … Read moreHot Tequila News Coming Tomorrow!