Posts Tagged ‘mike morales’

Sipping Off the Cuff | Siempre Tequila Blanco

Visit Siempre Tequila online.  From Siempre Tequila: Fall in love, quit your job and make tequila. That’s what Alex and Monica did. Traditionally crafted in small batches Siempre® Tequila Plata is a unique luxury spirit made with a fusion of single estate 100% Blue Weber Agave from both the highlands and lowlands of Jalisco, Mexico. […]

Pepe Z: The Mad Man of Tequila

I’ve finally gotten around to binge watching Mad Men on Netflix. In case you haven’t joined the Streaming Generation, or lived without cable TV for awhile, Mad Men is a series set in the 1960’s about a fictional ad agency called Sterling Cooper based in New York City’s famed Madison Avenue. [Editor’s note: I still […]

Embajador Tequila: Business As Usual

[Transportation, room and board were provided to M.A. “Mike” Morales by Embajador Tequila in order to research this article.  No monetary compensation was received and no guarantee of a favorable article was given by M.A. ‘Mike” Morales or Tequila Aficionado Media.  This article was written by, and is the opinion of, M.A. “Mike” Morales.] Let’s […]

The Top 20 Craft Tequilas You’ve Overlooked

In early August of 2016, I received an email from USA Today asking me to weigh in on their craft spirits-themed Readers’ Choice contests, and in our case (at press time), the soon-to-be-launched craft tequilas list. I’ll be honest, I dread these lists.  What’s worse is, I dread being asked to participate in compiling them. Let […]

Tequila Marketing Happy Talk

Some well-meaning follower posted on our Facebook page this answer to a press release referring to Espolón tequila… “PSA: “super premium” has no real meaning—it’s marketing happy talk.” While we’re inclined to believe that sneaky marketers have hijacked the word premium and turned it into a buzzword, in all actuality, it is a spirits pricing […]

Women In The Tequila Industry: Judy Rivera

Judy Rivera, the latest Tequila Boss Lady to join our gallery, has figured out how to combine acute LA street smarts, a fearless entrepreneurial spirit, and artistic ingenuity into her Sino Tequila brand. A staunch women’s rights advocate, Judy contracted with a small, 100% female owned and operated distillery in the highlands of Jalisco–Vinos y Licores […]

Women In The Tequila Industry: Kim Brandi

No other Tequila Boss Lady to date inspires more compassion and empathy from women, colleagues, and tequila connoisseurs alike than Kim Brandi. Although surrounded by swirling controversy from constant legal–and very public–battles over the much sought after juice and painted skulls of her brainchild, KAH–Day of the Dead Tequila, she continues to move forward. This […]

Tequila Aficionado’s Tequila & Mezcal Road Show, Part 3

[From October 14 to October 28, 2015, Tequila Aficionado Media, accompanied by 33 expressions representing 19 brands, embarked on an epic RV road show christened, The Dia de los Muertos Tequila & Mezcal Tour.  In these next passages, we recount the historic–and hysteric–highlights.]  Church, Tacos, and Tequila With Roger Clyne Phoenix, Arizona One of the […]

Tequila Aficionado | Open Bar 14 | De La Tierre Maple Tequila Liqueur

Tequila Aficionado’s Open Bar Each Monday evening at 7pm Central, we have one new guest on our live show, Open Bar.  This week’s guest was Wayne Rezunyk of award winning De La Tierre Maple Tequila Liqueur. We use the Blab.im platform for these Open Bar shows. Blab is easy to use, more interactive than a […]

Women In the Mezcal Industry: Karla Amtmann

With the burgeoning mezcal trend in full bloom throughout the world, a new kind of Boss Lady has also emerged. One who is not only willing to navigate the big business of spirits brand ownership, but is also courageous enough to nurture the delicate balance between successfully marketing her own mezcal and preserving a way […]

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