By Ryan Kelley | 04.19.10 With all the accolades, praise, and taste test data, how come Partida isn’t taking the country by storm and trying to dethrone Patrón’s grasp on the premium tequila market? Shansby retorts, “let Patrón be Patrón, and Patrón is what they are. It’s probably the most brilliantly marketed spirit brand, certainly … Read moreGary Shansby and Partida Tequila – Part 3
By Ryan Kelley | 04.14.10 After a thorough study of the tequila market, Gary Shansby, the founder and chairman of Partida Tequila, had the knowledge he needed to succeed, but didn’t yet have any tequila to market. Then, he met an agave farmer (a jimador) named Enrique Partida. Partida had “thousands of acres” as a … Read moreGary Shansby and Partida Tequila – Part 2
Behind the bar on a busy night at Masa Azul in Chicago Masa Azul has been featured on Thrillist’s spring Must-Dos in Chicago! What: Put back one of 90 tequilas on Cinco de Mayo When: May 5th Where: Masa Azul The extensive tequila list runs from blancos to single-barrel extra anejos, and includes a selection … Read moreMasa Azul: Behind the Rock…
Sipping off the Cuff What happens when two tequila lovers happen to get together and taste tequila? Of course they’re going to talk about it! Here’s what happened when M.A. “Mike” Morales and Alexander Perez got together all those many years ago. Alex and Mike decided to podcast their tastings. When video production became a … Read moreSipping off the Cuff with Tequila Aficionado
In the December 17, 2009 issue of Drinks International online magazine, the headline reads: WHO plans global duty free liquor ban The story goes on to say… “The World Health Organization (WHO) has shocked the duty-free industry by proposing a global ban on duty-free liquor sales, a business which was worth $6.3bn last year.” The … Read moreWhat If There Were No Duty Free Tequila?
Pomona Tequila Tasting Video of some of the happenings at the Pomona Tequila Tasting in Pomona, CA. For information on future tequila tastings in the Pomona, California, area, contact the Agave Girls. The Agave Girls are Latinas passionate about agave spirits! From highland Tequilas, to heirloom Mezcals, to emerging Bacanoras and beyond, they love exploring … Read morePomona Tequila Tasting 2005