Tequila Aficionado Media Announces the 2015 Brands Of Promise Award Winners!

Honors Bestowed During LIVE Blab Webcast

For Immediate Release!

PLATINUMFINAL2015March 14, 2016, San Antonio, TXTequila Aficionado Media’s Third Annual 2015 Brands Of Promise© Awards were broadcast LIVE on Blab in Tequila, Mezcal and other assorted agave-related categories. See the full list of medal recipients here.

Among the brilliant stand outs of 2015, Ambhar Tequila took the Judges’ Best-of-Show accolade scoring highly in several categories. Recent upstarts GOZA and Papa Bueno also made significant showings.  In a surprise return to the Brands Of Promise© Reposado class, Del Bravo Spirits unanimously took the Platinum award with Route 66 tequila.

Legacy brands Orendáin, Milagro, Tequila 1921, Centinela and Herradura were well represented in both the High-End and Value segments, while Dulce Vida and Suerte convincingly cornered the Extra Añejo tequila market.

In what proved to be the toughest bracket for the judges to date, Malinalli Tequila swept the Platinum trophy in the hard fought Blanco division, with Ambhar, El Mayor, and Mamalón tequilas close on its heels.

The surging Mezcal classification was dominated by the popular Gracias A Dios brand, while Montelobos and Amarás collected Golds in each of their groups.

Gold Medal Winner Lisa Elovich, brand owner of Organic Tequila One With Life, was ecstatic, saying, “Thank you so much! It is such an honor to get this award. I know this will help us with marketing and distribution.” She graciously added, “Congratulations to all of the nominees and winners! So happy to be part of it!”

In an equally gracious statement made over their Instagram account, medal recipient Papa Bueno Tequila wrote, “We are honored to have been among this impressive group of nominees! We love tequila and congratulate all the winners and thank Tequila Aficionado for the time, humor and love they bring! Definitely Bueno!”

About the Brands Of Promise Awards

All brands were judged by Founder, Alex Perez and CEO, M.A. “Mike” Morales, as well as by other Tequila Aficionado staff, on how they performed during Tequila Aficionado’s wildly popular Sipping Off The Cuff™ video series seen regularly on TequilaAficionado.com and viewable on its YouTube channel.

Unlike other spirits contests, The Brands Of Promise™ Awards does not require participating agave spirit brands to pay an entry fee.  It also does not charge winners additional hefty licensing tariffs for the rights to use the medal award graphics on their labels, neck tags, shelf talkers, brochures, point-of-sales materials and websites.

For a full list of Brands Of Promise© winners, click here.

 

 

To enter your tequila, mezcal, sotol, raicilla, bacanora or other agave spirit or related product in the coveted Brands Of Promise™ Awards, click here.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Milagro Anejo Tequila Review

milagro-anejo__72137_zoomMilagro Tequila Anejo

Milagro Añejo is an estate-grown, 100% blue agave tequila which is aged in American oak barrels for a minimum of 14 months and a maximum of 24 months. The aging results in a taste that is smooth, refined and still agave-forward.
COLOR Pale amber
NOSE Caramel, coconut, toasted oak
TASTE Caramel and coconut with chocolate, tobacco and tropical fruit notes, and a sweet, yet spicy finish

 

 

Sipping Off The Cuff™

Sipping Off The Cuff™ began as an audio podcast in 2006 and is Tequila Aficionado’s first and longest running tequila review program.

Sipping Off The Cuff(TM) is broadcast every Friday (and occasionally Tuesdays) on YouTube and TequilaAficionado.com. If you are a Tequila, Mezcal or Sotol brand owner and would like your product(s) reviewed on an upcoming episode of Sipping Off The Cuff(TM), please contact Mike@TequilaAficionado.com.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Milagro Select Barrel Reserve Anejo Tequila Review

About Milagro:

It started in 1998 with two college friends, Danny Schneeweiss and Moy Guindi. Danny and Moy saw amazing things happening in the creative scene of Mexico City.

All around them, they saw new expressions of international sophistication, youthful energy and passionate creativity.

Everywhere except tequila.

Tequilas had become one-dimensional caricatures of tradition, or calculated celebrity-driven business ventures, devoid of creativity and truth.

Danny and Moy wanted a tequila that bridged two worlds — the deeply rooted integrity of traditional tequila, and the vibrant, creative culture of modern Mexico City.

Sipping Off The Cuff™

Sipping Off The Cuff™ began as an audio podcast in 2006 and is Tequila Aficionado’s first and longest running tequila review program.

Sipping Off The Cuff(TM) is broadcast every Friday (and occasionally Tuesdays) on YouTube and TequilaAficionado.com. If you are a Tequila, Mezcal or Sotol brand owner and would like your product(s) reviewed on an upcoming episode of Sipping Off The Cuff(TM), please contact Mike@TequilaAficionado.com.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Milagro Select Barrel Reserve Reposado Tequila Review

About Milagro:

It started in 1998 with two college friends, Danny Schneeweiss and Moy Guindi. Danny and Moy saw amazing things happening in the creative scene of Mexico City.

All around them, they saw new expressions of international sophistication, youthful energy and passionate creativity.

Everywhere except tequila.

Tequilas had become one-dimensional caricatures of tradition, or calculated celebrity-driven business ventures, devoid of creativity and truth.

Danny and Moy wanted a tequila that bridged two worlds — the deeply rooted integrity of traditional tequila, and the vibrant, creative culture of modern Mexico City.

Sipping Off The Cuff™

Sipping Off The Cuff™ began as an audio podcast in 2006 and is Tequila Aficionado’s first and longest running tequila review program.

Sipping Off The Cuff(TM) is broadcast every Friday (and occasionally Tuesdays) on YouTube and TequilaAficionado.com. If you are a Tequila, Mezcal or Sotol brand owner and would like your product(s) reviewed on an upcoming episode of Sipping Off The Cuff(TM), please contact Mike@TequilaAficionado.com.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Milagro Select Barrel Reserve Blanco Tequila Review


 

About Milagro:

It started in 1998 with two college friends, Danny Schneeweiss and Moy Guindi. Danny and Moy saw amazing things happening in the creative scene of Mexico City.

All around them, they saw new expressions of international sophistication, youthful energy and passionate creativity.

Everywhere except tequila.

Tequilas had become one-dimensional caricatures of tradition, or calculated celebrity-driven business ventures, devoid of creativity and truth.

Danny and Moy wanted a tequila that bridged two worlds — the deeply rooted integrity of traditional tequila, and the vibrant, creative culture of modern Mexico City.

Sipping Off The Cuff™

Sipping Off The Cuff™ began as an audio podcast in 2006 and is Tequila Aficionado’s first and longest running tequila review program.

Sipping Off The Cuff(TM) is broadcast every Friday (and occasionally Tuesdays) on YouTube and TequilaAficionado.com. If you are a Tequila, Mezcal or Sotol brand owner and would like your product(s) reviewed on an upcoming episode of Sipping Off The Cuff(TM), please contact Mike@TequilaAficionado.com.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

The BIG Business Of Kosher Tequila, Part IV

Why Go Kosher?

dulce vida, anejo, tequila, kosher tequilaThat’s what we asked several Kosher tequila and mezcal brand owners and ambassadors.  Some of their reasons may surprise you.

Richard Sorenson, Founder of Dulce Vida Tequila, the only 100 proof organic tequila to date, comes from an organic foods background having developed the first USDA organic energy drink on the market to gain national distribution.

“Kosher certification is not something we focus heavily on,” admits Sorenson.  Yet, in Dulce Vida’s case, it legitimizes and solidifies the company’s pledge to the consumer to be “authentic and pure.”  

In fact, Sorenson does not believe that “organic and kosher certification are mutually exclusive” and instead, go hand-in-hand.

Lisa Barlow, co-founder with her husband, John, of Vida Tequila.vida tequila, kosher tequila

“Kosher means ‘fit  or appropriate.’  Some people think that all tequila (blanco) is kosher.

“One thing we do, under kosher certification, is to use a kosher certified yeast for the fermentation process.  Not all brands do this. 

I love kosher law in general, and feel it’s been something I’m proud to say VIDA is.

“I know it’s trendy now to say you’re Kosher but for us it’s something we have been proud of since launching in 2007.  To me it shows we care about the quality of our 100% Agave Azul line of tequila.

“I’m proud our product carries the kosher logo.”

Camille Austin, brand ambassador for Montelobos mezcal–

“To be Kosher is to guarantee, in all aspects of production, that all standards of cleanliness which the Jewish religion requires are met. 

“This is an interesting subject I’ve touched with Ivan [Saldaña, developer of Montelobos mezcal] quite a bit, as well.  In mezcal production, as you know with its diversity, a number of things can be crucial elements to ensuring all requirements are fulfilled.

“For starters, guaranteeing there are no animal products (meats or insects) that contaminate the process. Therefore, a traditional Pechuga mezcal could not be considered Kosher.

“Another important element would be to ensure that all animals involved in production are treated with dignity and respect as is the case with our beloved mule Rambo, who pulls the Tahona to make the Montelobos mash.

“We thoroughly pick through all our raw material, the espadin [agave], one by one, and make sure there are no worms, beetles or other insects.

“Fermentation is key as not all yeast used to make agave spirits has a Kosher origin.  In the case of Montelobos, we ferment naturally in open air, without adding yeast, for a controlled period of no more than 7 days.

montelobos, kosher mezcal
The many facets of Montelobos mezcal.

“There are many organizations globally that are dedicated specifically to audits and certifications such as this.  At Casa Montelobos, we are certified and audited every few months through the OU, or Orthodox Union, based in New York City which is one of the most strict and internationally recognized Kosher organizations in the world.

“On the back label of each bottle you will find a big circled “U” identifiable with this organization.

“You could say that to be certified Kosher is to be disciplined, consistent and organized in your production process.  It is a demonstration to those, albeit those who enjoy your product as consumers or those who are your mezcalero piers, that you are an open book with how you make your product.

“At Montelobos, although a quite small production, we are very proud of the final product and are committed to maintaining the cleanest and most natural standards to make our mezcal.”

With help from Leyenda del Milagro’s brand ambassador, J.P. DeLoera,

Moises Guindi, co-founder of Milagro explains:

“As you may know, kosher certification is related to certifying that a product complies with a set of rules stated in the Jewish religion. 

“That said, Tequila in its essence and based on the laws that regulate tequila production (NOM) would be with some exceptions I will point out, Kosher.

“That said, in order for a product to be Kosher, it requires an audit to ensure it does not fall into the exceptions that would make it non-Kosher.

“These exceptions, in the case of tequila, would be related in adding additives or flavoring agents that may contain a non-kosher ingredient.  Other exceptions would be certain yeasts and the aging in barrels that contained non-kosher products beforehand such as Brandy or Wine.

“The Kosher certification also requires that there are no insects inside the bottles so quality controls to ensure this are required.

“On the  commercial side, being Kosher is an enabler for all those consumers being Jewish or not that are looking to buy products that do not contain any non kosher ingredients.”

From Cesar Barba, Production Planning and Warehouse Coordinator at Milagro’s distillery:

“As Moisés stated, Kosher is a certification to ensure the Jewish community that the production process is compliant with the Jewish religion.

“That being said, this certification is made annually by a certification house that sends a rabbi to make sure that the agave, the distillery, and the barrels (if used), are all Kosher compliant.

“The rabbi sent by the certification house is like an external auditor, so it varies depending on the auditors’ availability, hence why there is no particular rabbi coming to OPTE.  Also, there are some “surprise” visits during the year to make sure we are still Kosher compliant.

“We are certified with KMD, whose logo can be seen in the back label, but there several other certification houses and they are all recognized worldwide.

“The main advantage of being Kosher certified is that you can reach a very specific market niche.

milagro“Given the previous statements, we are Kosher because:

–       We are Kosher certified.

–       Our third-party distiller partner is Kosher certified.

–       We use Kosher certified products from non-animal origin during our production process.

–       Our barrels did not hold any non-Kosher products.

–       We have annual certification visits and one or two audits during each year, depending on the external auditor’s (rabbi) availability.

“Moy basically shared that one of the most important processes to scrutinize is fermentation, where producers may add non-kosher yeast and other additives i.e.:  urea.”

DeLoera concludes, “Finally, a neat story is that Danny and Moy are from different Jewish backgrounds.  Danny is from the Ashkenazi heritage, and Moy from the Sephardim heritage.

“Because Jewish weddings demand all products be Kosher, and Danny and Moy wanted Milagro at their weddings (of course!).  Initially Milagro was certified by agencies from each and both Jewish traditions.  Now it is a bit of good banter, and the one that stands is KMD, which is from the Sephardim tradition, and KMD is known to hold the strictest audits and standards.”

See The Miracle Men Behind Milagro Tequila videos here.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Milagro Reposado Tequila Review

Mike Morales and Alex Perez taste and discuss Milagro Tequila Reposado in this episode of Tequila Aficionado’s Sipping off the Cuff.

1656245_10152677320283569_1179790014_nMILAGRO TEQUILA REPOSADO

Milagro Reposado is an estate-grown, 100% blue agave tequila which is rested in American oak barrels for a minimum of 3 months and a maximum of 6 months. With Milagro Reposado, Danny and Moy worked hard to create the appropriate balance of robust flavor with front-and-center agave taste.
COLOR Natural golden straw
NOSE Clean, agave-forward, with notes of caramel
TASTE Clean, agave-forward, notes of caramel and toast, slight spice finish

Gold – 2014 The Spirits of Mexico Competition
Silver – 2014 San Francisco World Spirits Competition

 

THE ORIGIN OF MILAGRO TEQUILA

It started in 1998 with two college friends, Danny Schneeweiss and Moy Guindi. Danny and Moy saw amazing things happening in the creative scene of Mexico City.

All around them, they saw new expressions of international sophistication, youthful energy and passionate creativity.

Everywhere except tequila.

Tequilas had become one-dimensional caricatures of tradition, or calculated celebrity-driven business ventures, devoid of creativity and truth.

Danny and Moy wanted a tequila that bridged two worlds — the deeply rooted integrity of traditional tequila, and the vibrant, creative culture of modern Mexico City.

 

 

Find Milagro Online:

Website | Facebook | Twitter | Instagram

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Milagro Blanco Tequila Review

Mike Morales and Alex Perez taste and discuss Milagro Tequila Blanco in this episode of Tequila Aficionado’s Sipping off the Cuff.

milagro, tequila, blanco, reposado, anejoMILAGRO
SILVER

Milagro Silver is an estate-grown, 100% blue agave tequila that is renowned for its crisp, fresh, agave taste and world-class smoothness.
COLOR Bright, clear
NOSE Crisp, fresh, agave-forward, citrus notes
TASTE Crisp, fresh, agave-forward, vegetal and citrus notes, spicy black pepper finish

Gold – 2014 San Francisco World Spirits Competition
Silver – 2014 The Spirits of Mexico Competition

 

THE ORIGIN OF MILAGRO TEQUILA

It started in 1998 with two college friends, Danny Schneeweiss and Moy Guindi. Danny and Moy saw amazing things happening in the creative scene of Mexico City.

All around them, they saw new expressions of international sophistication, youthful energy and passionate creativity.

Everywhere except tequila.

Tequilas had become one-dimensional caricatures of tradition, or calculated celebrity-driven business ventures, devoid of creativity and truth.

Danny and Moy wanted a tequila that bridged two worlds — the deeply rooted integrity of traditional tequila, and the vibrant, creative culture of modern Mexico City.

 

 

Find Milagro Online:

 

Website | Facebook | Twitter | Instagram

milagro, tequila, blanco, reposado, anejo

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

How to Get Paid to Drink Tequila:

How you can turn your passion into profits and get paid to drink tequila as a blogger, vlogger, podcaster or author

 

Salud!!