Captures gold and silver medals across contest categories…
September 29, 2014, Del Mar, CA—Embajador Tequila Supreme añejo was awarded a gold medal from the longest running Mexican spirits competition in North America, the Spirits of Mexico. A panel of judges with over 300 years of experience between them also voted both Embajador Tequila Platinum Blanco and Embajador Premium Reposado coveted silver medals. The blind tasting took place on August 25-26, 2014 at the popular Hacienda Hotel in Old Town San Diego with the results announced yesterday during a special ceremony at the Del Mar Fairgrounds.
Hailing from the famed blue agave growing region of Atotonilco in the highlands of Jalisco, the family owned Embajador Tequila stunned the Spirits of Mexico competition by capturing the gold medal in the añejo category.
“We feel like sweepstakes winners!” exclaimed an overjoyed Andres Garcia, Embajador’s Regional Sales Manager. “Taking the gold medal for our anejo at the Spirits of Mexico tasting competition is breathtaking.”
And just like their global brand ambassadors, Mariachi Nuevo Tecalitlan, one of the hottest mariachi troops in Mexico, Embajador tequila swaggered into the blanco and reposado segments of the competition and claimed twin silver honors.
“We are ecstatic over winning two silver medals for our reposado and blanco, too,” added Garcia. “We’re extremely proud of the consistency in Embajador’s flavor profile and quality.”
The Embajador family is adamant about crafting superlative and distinguished tequila.
It uses only its own estate grown 100% blue weber agave that is carefully tended for 8-10 years. Baked in an adobe oven, the piñas are shredded using water from the distillery’s own aquifer, and then fermented from 3-5 days. After double distillation, the luminous Platinum expression is rested 40 days in stainless steel vats to ensure a complete balance of character.
The captivating Embajador Premium Reposado is rested for a period of eight months in American and French Oak barrels, while the gold medal winning Supreme Añejo is aged with devotion for one year and six months in American and French Oak barrels.
This has been a year filled with accolades for the small batched Embajador tequila. In April, it racked up a glimmering platinum title at the prestigious SIP Awards, while their other expressions garnered silver and bronze prizes, as well.
Entering tasting competitions and gaining recognition for accumulating awards is only part of Embajador’s strategy to grow the brand.
“Acquiring the gold and silver medals provides us and our distributor sales team with a tequila that we can be proud to stand behind and be assured it’s top-notch juice,” explained Garcia.
“These trophies are great sales and marketing tools that give us the opportunity to present Embajador to any retail buyer and be confident that it will add value to their premium tequila shelf selection,” he described.
“We plan on celebrating these awards with a big ‘Thank You’ to all the people behind the scenes that made Embajador Tequila what it is today,” continued Andres. “We value their hard work, long hours and integrity.”
Gratefully, he added, “Thank you Spirits of Mexico for celebrating and acknowledging this noble spirit.”
Not accustomed to sitting on their laurels, Andres Garcia admitted, “We plan on commemorating this triumph by popping a few bottles of Embajador Tequila. Salúd!”
Distributors/Vendors: Contact Andres Garcia, Regional Sales Manager, to discuss the benefits of adding Spirits of Mexico gold medal winner Embajador Tequila to your portfolio at firstname.lastname@example.org. More details on Embajador Tequila on their website here. To learn more about the Spirits of Mexico, click here. Spirits Writers: For an in-depth interview with Andres Garcia, call 469-216-0567. Hurry–slots are filling up fast!