Arte del Mezcal Texas Tour with Wahaka Mezcal

On the evening of January 15, 2016, during the busy San Antonio Cocktail Conference weekend, Tequila Aficionado’s Mike Morales was invited to sit in on mezcal historian and author Ulises Torrentera’s Arte del Mezcal class and discussion. As a bonus, the event was sponsored by the luscious Wahaka Mezcal brand and moderated and translated by its … Read more

Thank GAD for Gracías A Dios Mezcal

[Long before the general public does, Tequila Aficionado Media often gets tipped off about new agave spirits brands that will be entering the market.  One such tip was for Gracías A Dios (GAD) mezcal.  We had no idea that we would bump into them during the San Antonio Cocktail Conference in mid- January, 2015.  Of course, we … Read more

The Miracle Men Behind Milagro Tequila

milagro

[Moises (Moy) Guindi, one of the two dynamic founders of Milagro tequila, and J.P. DeLoera, Milagro’s Texas Brand Ambassador, hung around after The San Antonio Cocktail Conference held in January, 2015. Tequila Aficionado Media chased down these two gentlemen for a rare chat at the bar of the luxurious Westin Riverwalk Hotel.] Ambassadors For the Modern Mexico The time was 1997, … Read more

Tequila Branding–Ain’t Nobody Got Time Fo’ Dat

Tequila Branding If you are a start up tequila brand on a tight budget, how can you still be perceived as a player in your field when you don’t have deep pockets? This Beverage Trade Network article shares several ways to optimize small marketing budgets to support your retailers and build your brand. You might be implementing a lot of these … Read more

Ambhar Tequila–The Recalibrating of A Brand

[Between seminars during the Fourth Annual San Antonio Cocktail Conference, Tequila Aficionado Media was invited to the Ambhar Tequila Relaxation Lounge inside the historic Sheraton Gunter Hotel where we finally sampled each expression of this elusive brand with a jaded past. The following day, we caught up with the new Ambhar CEO, Jaime Celorio, at the acclaimed … Read more

San Antonio Cocktail Conference Media Party

[The fourth annual San Antonio Cocktail Conference was held from January 15 to January 18, 2015 here in San Antonio, Texas.  Tequila Aficionado Media attended with particular interest in all events surrounding agave spirits.] Wednesday Night Media Party #SACC2015 As most of San Antonio’s cocktail culture creatures were safely at home in their jammies on the eve … Read more