How to Infuse Your Tequila Con Ganas

How to Infuse Your Tequila Con Ganas Click To Tweet The Bing Crosby Effect Influencer Marketing is a hot social media buzz phrase that can be directly attributed to Bing Crosby. From the moment the famed crooner, and fellow entertainer and business partner, Phil Harris, imported Herradura, the first 100% agave tequila into the US, … Read moreHow to Infuse Your Tequila Con Ganas

From Babes to Boss Ladies: Women & Tequila

Tequila Aficionado Exclusive Series We’ve had a special place in our hearts for the unsung heroines and muses in tequila for a very long time.  After reading Ilana Edelstein’s The Patron Way, Mike & I felt it was time someone brought other women’s stories to light – and what better place to do that than … Read moreFrom Babes to Boss Ladies: Women & Tequila

Women In The Tequila Industry: Sophie Decobecq by M. A. “Mike” Morales

No list of Tequila Boss Ladies would be complete without mentioning the likeable and charismatic Sophie Decobecq, creator of the award winning Calle 23 Tequila. Aside from her wacky sense of humor where marketing her tequila is concerned (‘Tequila makes us smarter. So, drink smart” is one of her favorite slogans), Sophie has a unique … Read moreWomen In The Tequila Industry: Sophie Decobecq by M. A. “Mike” Morales

Tequila Boss Ladies by M.A. “Mike” Morales

Carmen Villareal, san matias

Tequila Boss Ladies  “The world will be saved by the western woman.” The Dalai Lama, Vancouver Peace Summit, September 2009 We’re pretty sure His Holiness had no idea that his proclamation would also include this Who’s Who of women in the Tequila Industry and beyond. Mary Clemente—Jurado Tequila… Exclusivity breeds demand and Clemente’s Jurado Tequila, nicknamed … Read moreTequila Boss Ladies by M.A. “Mike” Morales