Sotol’s Cultural Appropriation

For over the past seven years, I’ve been a huge supporter of the Mexican spirit known as sotol.  You can read what I had to say about it in Tom Barry’s excellent article, A Sotol Story. In case you’re unaware, sotol is made from the Desert Spoon plant (Dasylirion wheeleri) that grows in Northern Mexico, as … Read moreSotol’s Cultural Appropriation

New Tequila Aficionado Podcast

Take Your Tequila (Podcast) With You Just as you realize we aren’t sitting around all day drinking tequila (no, really, we aren’t), we realize you’re on the go too and that means you want to take your Tequila Aficionado Media with you.  That’s why we’re bringing back the podcast! We’ve been knocking ourselves out over … Read moreNew Tequila Aficionado Podcast

From Babes to Boss Ladies: Women & Tequila

Tequila Aficionado Exclusive Series We’ve had a special place in our hearts for the unsung heroines and muses in tequila for a very long time.  After reading Ilana Edelstein’s The Patron Way, Mike & I felt it was time someone brought other women’s stories to light – and what better place to do that than … Read moreFrom Babes to Boss Ladies: Women & Tequila

Open Bar – Getting Your Brand Noticed

  You’re busy trying to get your brand out there to consumers.  We get that. But did you know that we have lots of FREE ways for you to get your brand in front of our audience?  You can check them out here, or just tune in to our next Monday evening Open Bar where … Read moreOpen Bar – Getting Your Brand Noticed

Sipping off the Cuff with Por Siempre Sotol

Mike and Alex taste and discuss our first Sotol of 2016, Por Siempre Sotol. Mike and Alex taste and discuss Por Siempre #Sotol Click To Tweet About SOTOL POR SIEMPRE From the high desert slopes of the Sierra Madres Mountains, in the heart of Chihuahua, Mexico, comes Sotol Por Siempre. A unique spirit distilled from the … Read moreSipping off the Cuff with Por Siempre Sotol

Winners Announced – 2015 Brands of Promise

Winners Announced – Congratulations! It’s official!  The 2015 Brands of Promise winners were announced last night in a LIVE webcast from San Antonio, Texas, and Pasadena, California.  Alex, Mike, and Lisa were pleased to announce the winners of such a stellar and diverse selection of agave spirits. You can find the complete list of all … Read moreWinners Announced – 2015 Brands of Promise

Bats Are Dying!

During Tequila Aficionado Media’s historic Dia de los Muertos Tequila Tour, Lisa Pietsch and I paid a visit to Carlsbad Caverns, New Mexico.  Before exploring the awesome depths of the caves and the formation of stalactites and stalagmites, we were also met with this alarming notice. Even though it’s the Mexican freetail bats that are … Read moreBats Are Dying!

A Sotol By Any Other Name

[On a sweltering August afternoon, Tequila Aficionado Media was invited by Mike Groener, CEO and President of Genius Liquids to sip and savor the latest addition to their Desert Spirit line, Texas Sotol, at their distillery in Austin, TX .] Here Comes the Rain Again Ask anyone who has spent any significant amount of time living in … Read moreA Sotol By Any Other Name

Women in The Tequila Industry: Jaclyn Jacquez by M.A. “Mike” Morales

jaclyn jacquez

Jaclyn Jacquez considers herself an adelita, of sorts. Adelitas were female solders (soldaderas) who were a vital force during the Mexican Revolution in the early 1900s, fighting alongside men.  As President of Don Cuco Sotol, she spearheads a sixth generation  company producing a spirit steeped in 800 years of history. Born in Albuquerque, New Mexico … Read moreWomen in The Tequila Industry: Jaclyn Jacquez by M.A. “Mike” Morales

Founder’s Feature: Tequila Aficionado’s 1st Podcast, 7 Years Later

The preceding podcast was recorded by Tequila Aficionado’s Founder, Alexander Perez, on March 21, 2006. Sadly, many brands still persist in the Tequila Girl marketing that Alex mentioned over seven years ago.  Some brands believe they’ve evolved and took it a step further with Tequila Boy marketing.  I believe the true aficionado finds both of … Read moreFounder’s Feature: Tequila Aficionado’s 1st Podcast, 7 Years Later