Tonight, our guest is Quincy Barnes, organizer of the Texas Bar and Nightclub Alliance Convention. The Annual Convention for the Texas Bar & Nightclub Alliance (TBNA) will be held on August 7-8, 2016 in Austin, TX, at Brazos Hall. TBNA is an alliance of Texas bar and nightclub owners protecting its members by providing a … Read more Open Bar with Texas Bar & Nightclub Alliance (TBNA)
Our Dia de los Muertos Magazine Have you seen the Tequila Aficionado Dia de los Muertos Magazine? We’d like to extend a very special “Thank You” to the tequila and mezcal brands who took a chance on our outside-the-box idea of social media content creation for agave spirits brands. We enjoyed every opportunity to sip and share these brands through … Read more Have You Seen Our Dia de los Muertos Magazine?
Made In Mexico It didn’t take the North American Free Trade Agreement to get U.S. consumers to buy Mexican. Tequilas, brandies, liqueurs and beers from south of the border have been popular here for years. Nafta, a steadily growing Hispanic population and increasingly worldly consumers have helped grow these products even more dramatically in recent … Read more Mexican Spirits and Beer are Mainstream in El Norte
Originally published on TequilaAficionado.com Dec 3, 2006 The trend in the spirits industry is for cross marketing with a guerrilla attitude. That’s shooting your enemy not from behind trees and bushes, but… From where they don’t expect you to be! Nobody’s proven to be better at this than Jose Cuervo. 09 Let’s Review… … Read more The Mega Marketing of a Brand Part III – Back To The Future With Jose Cuervo
An interesting question crossed my desk concerning the term craft as it relates to tequila. This person asked… “The one thing I am finding is the definition of ‘craft’ is all over the place. What does craft mean to you? Do you think it is based on the method, quantity, who makes it or maybe … Read more Craft Tequila: WTF Does THAT Mean? Part 1
Passion: The A Game To say that Roberto Sanchez del Toro, exclusive importer and brand developer of Rancho La Joya tequila (NOM 1555) has endured adversity would be an understatement. To say that he has survived his life’s challenges, thus far, with grace and his boyish charm still intact would be putting it mildly. San Antonio, Texas, … Read more Rancho La Joya Tequila–Roberto Sanchez del Toro
The preceding podcast was recorded by Tequila Aficionado’s Founder, Alexander Perez, on March 21, 2006. Sadly, many brands still persist in the Tequila Girl marketing that Alex mentioned over seven years ago. Some brands believe they’ve evolved and took it a step further with Tequila Boy marketing. I believe the true aficionado finds both of … Read more Founder’s Feature: Tequila Aficionado’s 1st Podcast, 7 Years Later