With 100% agave-based spirits slowly eating away at the sales of mixto tequila, the world’s largest tequila producer, Jose Cuervo (www.cuervo.com), today launched a national marketing campaign. “Cue the Cuervo” will roll out on television, Facebook and other online arenas, print and radio advertising, as well as support and visibility in bars and retail outlets … Read moreCue the Mixto Tequila – Jose Cuervo launches national ad campaign
By Ryan Kelley | 08.16.10 It seems that every day brings not only a new dawn, but a new brand of super-duper-ultra-premium 100% blue agave tequila – a new “Don Whatever Tequila” steps onto the stage and attempts to steal a little bit of the spotlight (and market share) occupied by the big boys: Jose … Read moreStep outside your Casa Doors and get New Don Tequila
Skyy Spirits is building on its recent growth spurt. Skyy — the San Francisco-based North American base of operations for Italian parent Gruppo Campari — is looking to add at least six and staffers to its current roster of 92, including senior brand managers for its Wild Turkey bourbon and Cordials brands. In June 2009, … Read moreSammy Hagar Sells Out Completely to Campari!
By Ryan Kelley | 07.28.10 You may have heard about Justin Timberlake’s directorial debut earlier this week, which is making quite a splash. It’s not a big TV show, a reality TV talent show, or a feature film with an Oscar-friendly plot. Instead, Timberlake chose to create three ads for 901 Silver, his brand of … Read moreKevin Ruder of 901 Tequila, Talks Tequila and Timberlake
By Alexander Perez | 07.19.10 Being a spirit connoisseur you will always find me gravitate to the liquor department wherever I go. Like a little kid, I’ll go missing while shopping with my wife and she will know where to find me. Recently I have been amazed at all the tequila bargains at my local … Read moreTequila Bargains
By Alexander Perez | 06.02.10 Aahh… the so enticing Margarita. Just pronouncing it – mar-ga-rita – brings a smile to your face. It conjures thoughts of chips and salsa, fresh home made tortillas, mariachis and good times. It is, after all Americas most popular cocktail. So much so that we even have a National Margarita … Read moreMargarita Anyone? Of Course!
By Ryan Kelley | 06.02.10 I am a little winded as a group of us walk up a trail that leads to the highest point on Guillermo Sauza’s property in Tequila. I only had to look up at the ancient volcano that dominates the Southern sky to explain my shortness of breath. The town of … Read moreMy Adventures in Tequila – Part 1
By Mike Morales | 06.02.10 Tequila aficionados the world over know that smell. It’s familiar to every tequila distillery from the Lowlands to Los Altos. That sour, acrid, almost other-worldly smell that is compelling and revolting, alluring and repulsive, all at the same time. Once you find the source of the stench, the distillery’s fermentation … Read moreFermentations
By Alexander Perez | 05.22.10 It’s interesting to stand by and watch how people gravitate to the same tequila brands over and over again. The “big” brands have the marketing dollars to place ads in magazines, sponsor car races and take out huge billboard ads throughout the city. So when people think “tequila” these are … Read moreExplore Something New
By Ryan Kelley | 04.19.10 With all the accolades, praise, and taste test data, how come Partida isn’t taking the country by storm and trying to dethrone Patrón’s grasp on the premium tequila market? Shansby retorts, “let Patrón be Patrón, and Patrón is what they are. It’s probably the most brilliantly marketed spirit brand, certainly … Read moreGary Shansby and Partida Tequila – Part 3