Tequila Bargains

By Alexander Perez | 07.19.10 Being a spirit connoisseur you will always find me gravitate to the liquor department wherever I go. Like a little kid, I’ll go missing while shopping with my wife and she will know where to find me. Recently I have been amazed at all the tequila bargains at my local … Read moreTequila Bargains

Margarita Anyone? Of Course!

By Alexander Perez | 06.02.10 Aahh… the so enticing Margarita. Just pronouncing it – mar-ga-rita – brings a smile to your face. It conjures thoughts of chips and salsa, fresh home made tortillas, mariachis and good times. It is, after all Americas most popular cocktail. So much so that we even have a National Margarita … Read moreMargarita Anyone? Of Course!

My Adventures in Tequila – Part 1

By Ryan Kelley | 06.02.10 I am a little winded as a group of us walk up a trail that leads to the highest point on Guillermo Sauza’s property in Tequila. I only had to look up at the ancient volcano that dominates the Southern sky to explain my shortness of breath. The town of … Read moreMy Adventures in Tequila – Part 1

Fermentations

By Mike Morales | 06.02.10 Tequila aficionados the world over know that smell.  It’s familiar to every tequila distillery from the Lowlands to Los Altos.  That sour, acrid, almost other-worldly smell that is compelling and revolting, alluring and repulsive, all at the same time. Once you find the source of the stench, the distillery’s fermentation … Read moreFermentations

Explore Something New

By Alexander Perez | 05.22.10 It’s interesting to stand by and watch how people gravitate to the same tequila brands over and over again. The “big” brands have the marketing dollars to place ads in magazines, sponsor car races and take out huge billboard ads throughout the city. So when people think “tequila” these are … Read moreExplore Something New

Gary Shansby and Partida Tequila – Part 3

By Ryan Kelley | 04.19.10 With all the accolades, praise, and taste test data, how come Partida isn’t taking the country by storm and trying to dethrone Patrón’s grasp on the premium tequila market? Shansby retorts, “let Patrón be Patrón, and Patrón is what they are. It’s probably the most brilliantly marketed spirit brand, certainly … Read moreGary Shansby and Partida Tequila – Part 3

Gary Shansby and Partida Tequila – Part 2

Gary Shansby

By Ryan Kelley | 04.14.10 After a thorough study of the tequila market, Gary Shansby, the founder and chairman of Partida Tequila, had the knowledge he needed to succeed, but didn’t yet have any tequila to market. Then, he met an agave farmer (a jimador) named Enrique Partida. Partida had “thousands of acres” as a … Read moreGary Shansby and Partida Tequila – Part 2

Gary Shansby and Partida Tequila – Part 1

Gary Shansby

Tequila is one of the fastest growing spirits in the U.S., and Partida Tequila, one of the newest entries into the premium tequila market, is one of the most celebrated. Partida has won multiple accolades, and was the only line of tequilas to be awarded with 96-100 points for all three types of tequila in … Read moreGary Shansby and Partida Tequila – Part 1

Masa Azul: Behind the Rock…

Behind the bar on a busy night at Masa Azul in Chicago Masa Azul has been featured on Thrillist’s spring Must-Dos in Chicago! What: Put back one of 90 tequilas on Cinco de Mayo When: May 5th Where: Masa Azul The extensive tequila list runs from blancos to single-barrel extra anejos, and includes a selection … Read moreMasa Azul: Behind the Rock…

Sipping off the Cuff with Tequila Aficionado

Sipping off the Cuff What happens when two tequila lovers happen to get together and taste tequila?  Of course they’re going to talk about it!  Here’s what happened when M.A. “Mike” Morales and Alexander Perez got together all those many years ago. Alex and Mike decided to podcast their tastings.  When video production became a … Read moreSipping off the Cuff with Tequila Aficionado