Corner Restaurant Fuels the Fire of Austin’s Craft Tequila Scene

[In mid-February 2016, at the suggestion of Andres Garcia, Regional Sales Manager of award winning Embajador tequila, Tequila Aficionado Media met with Brian Jaymont, General Manager of the Corner Restaurant, inside the JW Marriott in the heart of Austin, Texas.

We were first exposed to the fine hospitality of the JW Marriott on our second visit to the Texas Nightclub & Bar Alliance Convention.  The JW Marriott will again be the host hotel for the 2016 edition of TBNA, with the tasting event taking place at the famed Brazos Hall.]

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Local Flavor at Corner Restaurant

“Their braised short rib street tacos are to die for!” exclaimed Andres Garcia of Embajador tequila.

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Biting into the first of my three tacos, I wholeheartedly agreed.

Boasting a menu devised by celebrated Executive Chef Jennifer Etzkin, Corner’s fare is billed as “modern Texas cuisine served with an urban flair.”

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Featuring regional ingredients, coupled with stunning views and an inviting atmosphere, our lunch couldn’t have been better paired than with two Glencairn glasses of Embajador Platinum blanco.

In The Beginning…

20160211_140943Brian Jaymont, General Manager of Corner Restaurant, is a true tequila aficionado and student of agave spirits.  He is also well-versed in Texas micro-brewed beers, wines, whiskies and bourbons.

Along with the stellar tequila selection of the Corner, Brian’s also been responsible for the enviable tequila array at the JW Marriott’s San Antonio property, the Hill Country Resort & Spa’s Cibolo Moon tequila bar.

Below, Brian discusses how his passion for tequila and agave spirits began and eventually led him to do more in-depth research.  He also reveals how he’s been able to infuse that passion into the properties he’s worked in.

To date, Cibolo Moon is the only bar in Texas that is certified by the Consejo Regulador del Tequila (CRT) with a “Distintivo T.”  The entire staff has undergone thorough training, tasting and testing to achieve this certification.

Brian beams with pride as he describes the enthusiasm with which the entire staff at the JW Marriott’s Hill Country Resort & Spa’s Cibolo Moon embraced their Distintivo T training.

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At Brian’s insistence, plans are in the works for the staff at Corner Restaurant to also be “T” certified.

During his tenure, Jaymont was also involved in the JW Marriott Tucson Starr Pass Resort & Spa’s famed Salúd tequila bar.

 Who Has the Best Toys?

Here, Jaymont describes the dynamics of Austin’s craft beverage scene and how he, the Corner Restaurant and Marriott are fueling the fire.

Geeking Out With Brian Jaymont

Brian shares his routine before choosing a new tequila and admits to personally using the NOM List as a way to find other tequilas to try.

What Bourbon, Wine and Tequila Have In Common

Brian asserts that there are hidden similarities to tequila that both bourbon and wine share.

A Blanco Guy

Brian Jaymont explains his personal preference for unaged, blanco tequilas.

Move Over, Bourbon!

Jaymont dissects the steady transformation of Austin’s bourbon-centric palates that are now drawn to Texas-based aged tequilas.

Micro-Local Focus

Brian defines Marriott’s “micro-local” focus highlighting Texas craft beers, wines, spirits, including tequilas.

The Corner proudly pours Austin-based tequilas, Embajador, Dulce Vida, Tequila 512, and more to come.

Glencairn–The Preferred Glass

Brian reveals why he chose Glencairn glasses to serve Corner’s tequilas.  No lime or salt needed–ever!

From Education to Enjoyment

How General Manager, Brian Jaymont motivates his staff to make sure the customer has a pleasant experience with the tequila’s available at the Corner Restaurant.

Supporting Local Businesses

Supporting Austin’s local micro-brewers, distillers, and brand owners to give the visiting tourist a memorable experience, and to keep Austinites coming back for more.

It’s refreshing to find a global hotel chain like the Marriott offer its guests a more local approach to their dining and drinking experience.

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Deciding where to spend your next Taco–or Tequila–Tuesday should be a cinch!

Embajador Proclaimed Tequila Producer of the Year!

Bestowed Gold and Silver Awards at the First Annual Bar Business Spirits Competition

embajador, tequila, producer of the year, bar business magazineFor Immediate Release!

September 9, 2015, Austin, TX:  On August 16, 2015, at the First Annual Bar Biz Spirits Competition held during the Texas Bar & Nightclub Alliance Convention, Embajador Tequila was named Tequila Producer of the Year, capturing a gold medal for Embajador Premium Reposado, and garnering a silver medal for Embajador Supreme Añejo.

“We are thrilled, excited and proud to be recognized as ‘Tequila Producer of the Year’ by BarBiz Magazine,” beamed Andres Garcia, Regional Sales Manager and family member of Embajador.  “Our commitment as brand owners to our consumers, the industry and ourselves is that we will not cut corners or change how we produce Embajador Tequila.”

Reiterating the family’s mission of building a legacy, Garcia added, “Our goal is to have this same award winning tequila flavor profile and aroma for generations to come.”

The First Annual Bar Biz Spirits Competition was organized by the editorial and publishing staff of Bar Biz Magazine.  Almost 100 spirits and mixers were judged by an expert panel of trade buyers, rating the liquid by its category and actual retail price.
Within these criteria, Embajador Premium Reposado seized a gold medal while Embajador Supreme Añejo secured a silver prize.

“It is a privilege and an honor to have earned these medals,” declared Garcia.  “Quality over quantity has been our motto.  These awards symbolize what we as a family successfully accomplish–crafting quality tequila.”

 

Embajador is no stranger to brilliant accolades within the tequila category of the spirits industry.  In 2014 alone, it was voted gold and silver medallions at the famed Spirits of Mexico, as well as platinum, silver and bronze medals at the prestigious SIP Awards, both taking place in California.

The First Annual Bar Biz Spirits Competition followed a strict code for blind tastings.  The judges granted no awards to spirits that they themselves would not import, distribute, buy or sell in their own businesses and within the price categories.

“Thank you to BarBiz Magazine, and to all those involved for such amazing recognitions,” concluded Andres Gacia.

“We are striving to see Embajador Tequila reach national distribution so that we may all celebrate the arrival of the Ambassador!”

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Add multi-award winning Embajador Tequila to your spirits portfolio, now! Contact Regional Sales Manager Andres Garcia at andres@embajadortequila.com, or call 469-216-0567.

 

embajador, tequila, producer of the year, bar business magazine

The Texas Bar & Nightclub Alliance Convention

What’s New

The Texas Bar & Nightclub Alliance Convention successfully launched its first annual event at the Radisson Hotel & Suites in downtown Austin on August 10-11, 2014.

Primarily a show that serves the spirits industry (or trade) in Texas, for us at Tequila Aficionado Media, it was a chance to visit with new brands, products and services trying to break into the challenging Texas spirits market.

In this clip, Michael E. Klein, a spirits entrepreneur and long-time Austin businessman who spearheaded the formation of the alliance, explains its purpose.

What follows are some of the highlighted products that you should watch out for on Tequila Aficionado Media, in Texas, and beyond.

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In the current booming mezcal market, more and more brands are appearing under the traditional higher alcoholic proofs that more established mezcals are known for.  Briscas is a refreshing libation that refuses to be confused with other gateway mezcal brands.

Ricardo Gonzales, Sales & Marketing Director for importer Moreno Spirits, gives us a quick rundown of the small batch espadín Briscas Mezcal.

Juan Moreno, President & CEO of Moreno Spirits, explains how bringing Briscas to market was a journey of discovery for himself and his family.

Surprises

The Texas Bar & Nightclub Alliance Convention was not without surprises for us at Tequila Aficionado Media.

Jason Kosmas, co-founder of the 86 Company.
Jason Kosmas, co-founder of the 86 Company.

Austin resident Jason Kosmas, co-founder of the celebrated The 86 Company responsible for a brilliant line of spirits with exacting quality like our Brands Of Promise(TM) Overproof Silver Medal winning Tequila Cabeza, made an appearance in support of the event.

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L-R: Mike Morales, Jason Kosmas, John Rivers

Also exhibiting in grand style was John L. Rivers IV (a.k.a.: Juan Rios), Managing Director of Julio Cesar Chavez Tequila, a new offering from the illustrious former boxing champion.

Not only did he share with us some of this fine sipping tequila and listed its current markets, but also an exclusive photo of a super piña in the champ’s agave fields.

[Spoiler Alert!  At press time, we had not notified John about our verdict of Julio Cesar Chavez Tequila’s review on a future Sipping Off The Cuff(TM), but we let the cat out of the bag, here….]

Mixing and Matching

2014-08-11 16.02.19One of the more exciting and refreshing combos we discovered at the Texas Nightclub & Bar Alliance Convention was between Pablo Madrigali, Brand Manager with Mexcor International and Lucy Corona, co-founder of Slim Ritas, the 100 calorie fresh juice margarita mix.

Mexcor, a family owned business based in Houston, TX, has been the importer of crowd pleasing tequilas at reasonable prices from Destiladora del Valle de Tequila (NOM 1438)  for several years, including El Reformador, Cava de los Morales and Agavales.

Lucy Corona is a dynamic and spirited mother and business owner whose dream after giving birth to her children was to enjoy a satisfying and natural margarita.  So she made them herself!

Here, Rob Corona explains the birth of SlimRitas.

Here, Pablo gives a bit of Mexcor’s and Agavales’ history, and how he and Lucy joined forces.

One To Watch

2014-08-11 14.35.19 michael kleinMichael E. Klein has handed the reigns of planning future conventions to the team at San Antonio based SMC Events, and it looks to expand the tradeshow’s reach even further with more products and services participating.

Judging from the contagious energy coming from the booths of other exhibitors at the first annual Texas Nightclub & Bar Alliance Convention, the promise of bigger yearly events looks to be a sure thing.