Embajador Commands Craft Tequilas on USA Today!

Locks-In Top Spot Among 10 Best Boutique Brands…   November 9, 2016, Austin, TX:  In September, 2016, family-owned Embajador Tequila (Spanish for ambassador) was voted among the top tier of boutique tequilas by USA Today’s 10 Best Reader’s Choice List. In a hard-fought race, Embajador ran away from a tight field of 19 distinct craft … Read more

20 Reasons Why USA Today’s Craft Tequilas List Failed

Let’s Review… In a previous post, I enumerated my reasons for  dreading my participation in USA Today’s 10 Best Craft Tequila list. In my experience, something inevitably goes awry with these sorts of “listicles,” and it usually starts with the editor. Contrary to the galloping propaganda disseminated by some press releases, there were no additional … Read more

Vote for Your Favorite Craft Tequila Brand!

Vote Now! In order to be called tequila, this spirit distilled from the juices blue agave must be made in specific regions of Mexico, most prominently Jalisco and the town of tequila. While no tequilas are produced in the United States, we want to find the best craft tequila brands available in the country, and … Read more

USA Today 10 Best Current Leaderboard for Best Craft Tequila Brand

“This is your tequila bucket list.”   ~ Rick Levy of Tequila Aficionado If you’ve seen Mike Morales’ article on the Top 20 Craft Tequilas you’ve overlooked then you’ll understand that picking one (or even 10) from this list is like picking your favorite child.  It’s too difficult to do, so your best bet is … Read more

The Top 20 Craft Tequilas You’ve Overlooked

In early August of 2016, I received an email from USA Today asking me to weigh in on their craft spirits-themed Readers’ Choice contests, and in our case (at press time), the soon-to-be-launched craft tequilas list. I’ll be honest, I dread these lists.  What’s worse is, I dread being asked to participate in compiling them. Let … Read more

Women In The Tequila Industry: Ana Maria Romero Mena by M.A. “Mike” Morales

In the 2010 industry classic special report entitled Tequila Appreciation for USA Today, it listed five tequila trends to watch.  Here, we’re focusing on one of them… The role of women in the tequila industry. The report predicted that more women, in particular Latina/Hispanic women with family ties to agave growers and tequila producers, would … Read more