Posts Tagged ‘Women In The Tequila Industry’

Women In The Tequila Industry: Melly Barajas

When Judy Rivera sought to make her own brand of tequila, she was determined to find a master distiller whose views and outlook were similar to hers.  It wasn’t long before she found Carmen Lucia Barajas Cárdenas–“Melly” to her friends–and Sino Tequila was born. Melly Barajas always intended to be a Tequila Boss Lady.  After […]

Women In The Tequila Industry: Judy Rivera

Judy Rivera, the latest Tequila Boss Lady to join our gallery, has figured out how to combine acute LA street smarts, a fearless entrepreneurial spirit, and artistic ingenuity into her Sino Tequila brand. A staunch women’s rights advocate, Judy contracted with a small, 100% female owned and operated distillery in the highlands of Jalisco–Vinos y Licores […]

Women In The Tequila Industry: Sarah Bowen

I have many fond memories of my first meeting Sarah Bowen during the historic Ian Chadwick Blue Agave Forum tour of tequila distilleries in 2006. She was a young student then, relentlessly recording every interview with master distillers and jimadores on a digital voice recorder, in flawless Spanish. Who knew that ten years later she would […]

Women In The Tequila Industry: Graciela González Cortes

The latest Tequila Boss Lady to join our gallery of famed Women In The Tequila Industry is Graciela González Cortes of the family owned El Mayor tequila. More than just her family’s brand ambassador, she is also a co-owner of Destiladora González González (NOM 1143) and a fourth generation Master Distiller herself. Over 125 years of […]

Women In The Tequila Industry: Lisa Elovich

Lisa Elovich is a relative newcomer to the tequila business. Accompanied by a small army of family, staunch supporters and fans, and guided by some savvy tequila industry veterans, Her One With Life (OWL) organic tequila is gaining a firm foothold in her native New York state. She is also no stranger to working–and thriving–in male […]

Carmen Villareal, san matias

Women In The Tequila Industry: Carmen Villarreal by M.A. “Mike” Morales

Carmen Alicia Villarreal Treviño, The Original Tequila Boss Lady Carmen Alicia Villarreal Treviño is a legend among Tequila Boss Ladies.  In fact, she is the original Tequila Boss Lady. To date, she is the only female tequila distillery owner, taking the reins of Casa San Matías soon after the tragic death of her husband in […]

Sophie Decobecq among the agave.

Women In The Tequila Industry: Sophie Decobecq by M. A. “Mike” Morales

No list of Tequila Boss Ladies would be complete without mentioning the likeable and charismatic Sophie Decobecq, creator of the award winning Calle 23 Tequila. Aside from her wacky sense of humor where marketing her tequila is concerned (‘Tequila makes us smarter. So, drink smart” is one of her favorite slogans), Sophie has a unique […]

Cecilia Norman, Communications Manager for the non-profit Tequila Interchange Project.

Women In The Tequila Industry: Cecilia Norman by M.A. “Mike” Morales

We continue our series of Women In The Tequila Industry with Cecilia Norman, Communication Manager for the Tequila Interchange Project, a non-profit organization and consumer advocacy group for tequila. We asked Ceci and other prominent women leading the charge for change in the Tequila Industry and beyond a short list of questions.  As you’ll read, it hasn’t been all margaritas and […]