Excerpt from The Evolution of the Tequila Bar:
From the early 1930s to the late 1950s, Mexico’s Golden Age of Cinema exposed the world to Los Tres Gallos Mexicanos (The Three Mexican Roosters), popular male mariachi singers of the day. Jorge Negrete, Pedro Infante and the legendary Javier Solis often portrayed gallant singing cowboys suffering from unrequited love and heartbreak. Those definitive black and white movies also gave a glimpse inside the iconic cantinas, the first real tequila bars, where these films’ most memorable musical moments occurred. Experience it by clicking here!
Profiles in Agave Spirits Volume 4Tequila Aficionado Magazine: February 2020Tequila Aficionado Magazine, January 2020Profiles in Agave Spirits Volume 3Profiles in Agave Spirits Volume 2Tequila Aficionado Magazine: 2019 Special Preview IssueProfiles in Agave Spirits Volume ISocial Media Marketing Playbook for Tequila and Mexican SpiritsFrom Babes to Boss LadiesCraft Tequila: WTF Does THAT Mean?The Big Business of Kosher TequilaVinazas: The Tequila Industry’s Dirty Little Secret