Cabo Wabo Moved to Brown-Forman?
When we downloaded the 28 April NOM List from the CRT to update the Tequila Aficionado NOM List, we were shocked to find that Cabo Wabo Tequila had moved from Campari to Brown-Forman. Naturally, we needed to discuss the state of affairs with other aficionados. Luckily, Campari was on the ball.
Has @CaboWaboRocks been sold to Brown-Foreman? 28Apr #Tequila NOM List shows a move from #1440 to #1119. @timberelk
— Tequila Aficionado (@TequilaAficion) April 30, 2014
Just a Mixup at the CRT
Great news! We have it on excellent authority that Cabo Wabo has not moved. Hopefully, the CRT will make the appropriate corrections soon.
[Tweet “Cabo Wabo @CaboWaboRocks has not moved to Brown-Forman. Score for @CampariAmerica! “]
Direct from Campari
Following is the letter I received today from Caitlin Crisan, the Public Relations Manager for Campari:
From: Caitlin Crisan
Sent: Friday, May 02, 2014 12:14 PM
To: Lisa Pietsch
Subject: Cabo Wabo NOM Issue
Hi Lisa,
I saw your post yesterday on the NOM issue with Cabo Wabo Tequila. I assure you this was a mistake and the brand is still very much with Campari America.
If you have any further questions or clarification, please don’t hesitate to reach out to me.
Best,
Caitlin Crisan
Public Relations & Events Manager
CAMPARI AMERICA
A GRUPPO CAMPARI COMPANY
1255 Battery St. Suite 500
San Francisco, CA, 94111
tel 415.315.8093 | fax 415.315.8062
Follow us on Twitter: @CampariAmerica
[Tweet “Public Relations Manager @CatinCal for @CampariAmerica has cleared the confusion while @CaboWaboRocks itself to sleep.”]
Cabo Wabo
Cabo Wabo Tequila is The Original Rock&Roll ultra-premium tequila. Cabo Wabo was created by Rock&Roll Hall-of-Famer Sammy Hagar to have a superior tequila to serve his friends in his Cabo Wabo Cantina in Cabo San Lucas, Mexico. Handcrafted from 100% Blue Weber Agave, Cabo Wabo offers a Blanco, Reposado, and Anejo tequila. Cabo Wabo is acknowledged as one of the finest ultra-premium tequilas in the world and continues to win top competitive tasting awards, including a Double Gold Medal at the San Francisco World Spirits Competition and the Chairman’s Trophy at the Ultimate Spirits Challenge.
Cabo Wabo is STILL owned by Gruppo Campari.
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