Mike Morales and Alex Perez taste and discuss Don Julio Anejo Tequila, nominating it for the 2014 Brands of Promise Awards.
About Don Julio Gonzalez
The life of Don Julio González was defined, above all else, by passion. It was this passion that inspired his creation of the world’s first luxury tequila.
From a young age, Don Julio González saw a unique opportunity in the production of tequila. With nothing but his own passion for the endeavor, he went to a powerful local businessman and requested a loan to pursue his vision. Seeing exceptional drive and confidence in the young man, the businessman granted him a loan to found his first distillery.
In his mission to revolutionize tequila from the ground up, Don Julio González chose quality over quantity at every turn. He painstakingly planted each agave further apart, giving them more room to grow. He allowed each individual plant to grow to full maturity before harvesting. He would select only the most succulent portions of the pina, before slow roasting them for unprecendented 72-hour cycles. The resulting tequila was smoother, richer, and of truly uncompromising quality.
When the time came to bottle his creation, he broke with generations of tradition. Tequila bottles had always been tall, and were usually hidden beneath the table. Don Julio González envisioned a spirit worthy of proud display on the table, and designed a shorter bottle so his guests could still see one
another across the table.
As word of his tequila spread and his success grew, Don Julio González stayed loyal to the community that had made his labor of love a phenomenon. Staying in his native Jalisco, he established a distillery where generations to come would follow his passion for quality and craftmanship, the passion of a man who revolutionized an industry forever.
About Don Julio Anejo
Tequila Don Julio Añejo is a testament to the craft of making
a superior tasting, aged tequila.
|Light amber||A fresh blend of lime, grapefruit and mandarin citrus aromas with a rich touch of caramel.||Full-bodied and complex with expressions of cooked agave, wild honey and oak-infused butterscotch.||Bright and lightly spiced finish with the essence of wild honey.|