Tequila Aficionado Hits the Open Road
If you follow our social networks, you know we’ve been traveling by RV and had the opportunity to create some fun social content for a few tequilas that hitched a ride with us.
Now we’re planning another trip in mid-to-late October 2015, and offering a similar opportunity to a limited number of brands who choose to come along.
But, before we tell you where we’re going, we’d like to point out an important lesson we learned on the road:
Tequila Social Media: Who Got Time Fo’ Dat?
One of the biggest challenges facing agave spirits brands today is keeping up with the demands of social networks and being able to create engaging content that gets shared by those networks.
Everyone knows native Facebook video is the way to get on fans’ news feeds but who has time to create and upload video?
Vines and filtered, finessed Instagram photos are hot properties too, but again, nobody has time for that.
We have the solution.
The Tequila Aficionado Social Content Solution
Instagram photo(s) of your brand– These would be tagged with your Instagram handle, hashtagged, and posted on Tequila Aficionado’s Instagram account and shared to the Tequila Aficionado Facebook, Twitter and Tumblr as well as Lisa Pietsch’s and Mike Morales’ Facebook and Twitter accounts. A total reach of over 34,000 impressions.
[Tweet “Brand Engagement Rates Highest on Instagram, let Tequila Aficionado engage for you”]
These would be tagged with your Twitter handle, hashtagged, and shared on the Tequila Aficionado Vine account and re-Vined on Lisa Pietsch’s account.
A reach of over 300 impressions.
[Tweet “100 Million people watch vine videos each month”]
Native Facebook Video(s)
These would be tagged with your Facebook account, hashtagged, and posted on the Tequila Aficionado Facebook account, then shared on the Tequila Aficionado Twitter, and Lisa Pietsch’s and Mike Morales’ Facebook and Twitter profiles.
A reach of over 33,000 impressions.
[Tweet “Native Facebook videos reach 148% more fans than photos”]
These would be posted to the Tequila Aficionado YouTube account, hashtagged, provided with a complete and SEO’d description, and shared on the Tequila Aficionado Google+, Facebook and Twitter accounts.
A reach of over 10,000 impressions.
[Tweet “1 Billion people use YouTube. Is your brand one of them?”]
Blog features on TequilaAficionado.com
We would create an initial article about our upcoming adventure with you listed as a partner and a second article on (or about) your sponsored day featuring your brand, any articles or reviews we’ve done of your brand, and links to all your social networks. These would be SEO’d, tagged, and alt tagged, posted to the Tequila Aficionado website, shared on the Tequila Aficionado Facebook, Twitter, and Google+ accounts, and shared on Lisa Pietsch’s and Mike Morales’ Facebook, Twitter, Google+ and LinkedIn accounts.
A reach of over 43,000 impressions.
[Tweet “Is your brand targeting Tequila Aficionados? We receive over 7k views per month.”]
Altogether, just one of each piece of social content would provide your brand with well over 120,000 impressions before ever being shared on YOUR networks or by your fans and followers on all of these combined networks.
Just $200 per expression you’d like featured, and two bottles of your tequila, mezcal, bacanora, sotol, or other agave-based spirit brand.
Additional bottles are welcome for sharing with new friends at campgrounds along the way. Branded items such as tee-shirts, glasses, etc., are also welcome and will be used in photos and as giveaways, as available.
The Fine Print
A minimum of one of each piece of content mentioned above will be created for each expression sponsor. Additional content will be created at our discretion. We will do our best to shine the best light on your product and content will not be changed or replaced after posting. In order to provide the highest quality, maximum coverage, and authentic content, we can accept no more than two (2) sponsored expressions per day.
- If you would like to sponsor an entire day, purchase one sponsorship slot for each expression or brand you represent, or would like to sponsor an entire trip, we will happily accommodate you and your brand.
- We reserve the right to move your sponsored day on the trip to accommodate delays in travel or other unforeseen circumstances.
- We reserve the right to refuse/refund sponsors for any reason.
- We reserve the right to change the dates of this current trip to fit the scheduling of exciting additional events and tastings along the way.
- All sponsorship monies must be paid prior to Tequila Aficionado’s departure.
So, where are we going?
The Tequila Aficionado Road Show
We’ll be traveling from San Antonio, Texas, to Chicago, Illinois, by RV. We may even stop and make a few friends along the way! Visiting two of America’s best tequila bars, Depot Nuevo and Masa Azul, while we’re there is an absolute requirement. Are your brands in these accounts yet?
Our route is currently open but we’ve provided the fastest route below as a general guideline. At press time, this trip is scheduled from 14-28th of October, 2015.
If you have accounts along the way and would like to sponsor part (or all) of the trip (see above), we’ll be happy to stop by and give your accounts some social media love on your behalf. Just let us know where they are and we’ll plan accordingly. See the map below for our current route.
Our tentative window for this trip to Chicago is October 14-28, 2015. We’ll provide all of our sponsors exact dates and itinerary no later than September 15, 2015.
Please email Chicago@TequilaAficionado.com before Tuesday, September 15th, to secure your slot. We’d love to have you come along for the ride!
Join Us for The Next Tequila Aficionado Road Show!
Email Chicago@TequilaAficionado.com now to secure your slot.