Originally published November 2002
People are demanding higher quality tequila for their dollar,” declares Jeff Young, co-organizer of the Tequila Experience, and Music Director of local radio station and sponsor, 105.1 The Horizon. “So we’re giving them more tequilas, more food, and more information about the hottest selling spirit in the world!”
The Third Annual New Mexico International Tequila Experience ™, the largest tequila tasting of its kind in the Southwest, will highlight:
-Over 50 premium and super premium brands of tequila and mezcal—including brands previously unavailable in New Mexico–courtesy of official distributors and sponsors, Southern Wine & Spirits and Bacchus Wine Patrol…far exceeding last year’s count!
-Delicious, free food courtesy of Conrad’s Downtown at La Posada…
-A free lecture by Carlos Jose Phillips of Southern Wine’s newest addition to their portfolio, Tequila Penca Azul…
-A slide show and discussion of Mexico’s tequila country by Juan Solana, Albuquerque’s Mexican Consulate…
-And specially priced room packages at the historic La Posada.
The Third Annual New Mexico International Tequila Experience ™ guarantees even more surprises, more fascinating tips, more tequila secrets revealed, and more fun than ever before! “Including,” adds Mike Morales, Co-Organizer, “the awarding of the Tequila Ambassador trophy to the person who most embodies the Tequila Attitude in the industry.”