Mike & Alex taste and discuss Amaras Mezcal/Amores Mezcal Joven and why they feel it is a Brand of Promise.
The main objective of Mezcal Amaras/Amores is to raise awareness around mezcal and its culture, to inspire through our philosophy and to achieve a broad up-to-date perception of Mexico around the world. For Amores producing mezcal is best described as an alchemist process, so much time and energy go into the making, thus producing a beverage full of spirit.
“A project founded with love”. The brand Mezcal Amaras/Amores was founded in 2010 by a group of friends who, after making several trips to different mezcal producing states in the country, developed a deep rooted love for these regions and this magical spirit. They became immersed in a world that surrounded them in traditions, tastes and smells. These experiences inspired them to create a product that encompasses their passion for and devotion to the roots of Mexico.
Their search for the perfect mezcal led them to explore the mezcal producing lands of: Durango, Guanajuato, Guerrero, Oaxaca, San Luis Potosí, Tamaulipas and Zacatecas. While exploring these regions, they saw how hard the people in the fields and in the palenques worked. It made them realize that if they had success in finding the right mezcal, they could also help the people of this region have a better way of life. Thus was born the Philosophy of Mezcal Amores.
“The idea was to find a smooth and balanced mezcal that kept the flavor characteristics traditional to mezcal. After a year they were able to define a product that met all their expectations”.