Sipping off the Cuff: Lunazul Primero

Mike & Alex taste and discuss Lunazul Primero Tequila and why they feel it is a Brand of Promise.

 

lunazul, primero, heaven hillAbout Lunazul Primero:

Añejo tequila that’s aged in American white oak barrels for 18 months.

Tasting Notes

Filtered eight times to achieve a crystal clear color.

  • Aroma: Complex aroma with sweet, oak, caramel, apple, and floral notes. It embraces the perfect balance found in rare, handcrafted spirits.
  • Taste: Full body and mouth with cooked agave, oak, aniseed, citrus, caramel, cinnamon, and eucalyptus notes. Pleasant and smooth on the palate.
  • Finish: Wonderfully balanced with clean flavors and a long, lingering, spicy finish.

Heaven Hill Distilleries Launches Lunazul Primero Tequila

10441Newest Addition to 100% Agave Lunazul Tequila family is Clear Añejo Tequila

BARDSTOWN, KY – The newest addition to the 100% Agave Lunazul Tequila family is Lunazul Primero. Filtered eight times to achieve a crystal clear color, Primero is a unique Añejo Tequila with flawless color and unusual maturity.

The entire family of small batch Lunazul Tequilas are estate grown, distilled and bottled in the heart of Tequila country by Tierra de Agaves. Lunazul’s spirit of hand-crafted perfection is reflected in Lunazul Primero as the Master Distiller carefully ages the Añejo in order to attain the flavors earned through 18 months of maturation. The filtering process then balances those flavors with the crispness of agave sugars seen in Blanco. The result is crisp Tequila that retains the oak notes and smoothness of a barrel aged Tequila.

“Lunazul Primero reflects the growing passion for variety among Tequila consumers,” said Reid Hafer, Senior Brand Manager, Lunazul Tequila. “Whether it is aging, proof or filtering, Tequila offerings are becoming increasingly sophisticated. Primero delivers on the cutting-edge of innovation with incredible quality.”

Lunazul Tequila is among the best-selling and the most critically-acclaimed 100% Agave Tequilas in the category. The Lunazul Tequilas have been honored with Double Gold recognition at the San Francisco Spirits  Competition and as Category Finalists at the Ultimate Spirits Competition. Further, the brand is regularly recognized as Impact “Hot Prospect” and Beverage Information Group “Rising Stars.”

Lunazul Primero is available at $24.99.  Lunazul Tequilas are available in four varieties, Blanco, Reposado, Añejo and Primero.  Blanco and Reposado are available in 1.75 liter, 1.0 liter, 1.0 bar liter, 750 ml and 50 ml sizes, while the Añejo and Primero are available in the 750ml size only.  All are bottled at 40% alcohol by volume. Learn more atwww.lunazultequila.com.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.  Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”