Siempre Tequila – Bartenders Battle in Toronto #respecttheagave

CSLwXaEWsAErA74We haven’t tasted Siempre yet (we’re hoping to) but we like to encourage any events that promote tequilas – especially in Canada, where a wide variety of agave spirits is hard to come by. If you attend this event, please let us know how it went. We’d love to share your video or written review.



This party is kinda like a big deal.

Everyone knows the Addisons throw the best house parties.
Indulge in Siempre signature cocktail specials and enjoy gourmet celebrity chef prepared eats while some of Toronto’s most elite drink mixologists
go head to head in a black box tequila bartending battle like no other.

The Addisons Residence is Toronto’s hottest new nightclub with a house party atmosphere. Check it out.


The Addisons Residence – Kitchen


The Addisons Residence – Living Room


The Addisons Residence – Games Room

You can’t have a tequila battle without a tequila master.

11068273 10155303228630207 855647167141614216 n

Manny Contreras, Master Tequilier.

Master Tequilier Manny Contreras is the mastermind behind making sure the bartenders competing will #respectheagave. You can follow him on social media@mannyxologist and kick you tequila knowledge up a notch before the 21st.

About Manny:
Ever since my first taste at the young age of 13 years old I began to cultivate my appreciation for all things tequila. Proudly born and raised in Mexico City, my family owned and operated many bars and restaurants in the city and its surrounding areas. This first taste of tequila was provided to me by my father, who wasted no time honing my palate and augmenting my knowledge of this amazing spirit.

After many years in the hospitality and tourism industry in my homeland and the Americas, I made my way to Toronto in 2009 where I was presented with the exciting challenge of mastering the bar and restaurant scene in a new and vibrant city. After working in many Bartender and Bar Manager roles in Toronto I worked towards certification as Maestro Tequilero (Master Tequilier) and was certified by the Acedemia Mexicana del Tequila in early 2013. The coveted title of Maestro Tequilier is bestowed upon only 500 individuals worldwide and I am proud to say that I am the only Master Tequilier working in Canada today.

Dj Young Mase is awesome.


Dj Young Mase

One of Detroit’s most influential musical pioneers continues to build his unique brand across the world. His high-energy vocals and enthusiastic approach to entertaining crowds have given him the nickname “The King Of Hype”. Beginning his musical career at Channel 955 FM Detroit as one of the original “Bomb Squad” DJs, radio has followed Mase over the last 10 years including live shows & podcast in Ohio, Flint, Philly & Europe! Furthering his career, Mase became the one of biggest mixtape DJs in the US during the mid 2000’s! Mase dominated all aspects of mixtape game from hosting, producing, artwork and most importantly by breaking artist. Having numerous national features and dominating the local Detroit scene , Mase was awarded the “Mixtape DJ Of The Year” award in 2007. The overwhelming success landed Mase the job of tour support DJ for Eminem’sShady Records. There he traveled with every signed member of the label including Obie Trice, D12, SlaughterHouse and Royce Da 5 9. Most recently Mase was given the “Best Radio Promo” award from Miami’s 15th annual Diamond awards. With over 16 international tours under his belt, Mase continues to travel the world showcasing his amazing talents. New sets of Dance, EDM, Trap, & House can be found on his brand new website Also check for new Hip-Hop interviews and Videos at

Did someone say bartender battle?


Briottet is a world class producer of fine liqueurs.

Competitors will face off in a head-to-head Black Box competition where they will have to create an original cocktail based on whatever theme they wish. They will be issued a selection of ingredients to choose from supplied by Briottet Liqueurs, various fruits veggies, garnishes and all the things you can usually find behind the bar. But a few secret ingredients will be hiding in that black box all competitors must use. Each will have 5 minutes to prepare/create ingredients to utilize to craft a cocktail of their choice.

Screen Shot 2015-11-28 at 8.45.07 PM

Bartender will have to use Siempre Tequila Plata as the main ingredient.

Screen Shot 2015-11-28 at 8.30.30 PM

The Crafty Bartender is known for its rare and amazing bartender products.

This competition is an opportunity to push the limits as a bartender, to learn, be inspired and to inspire others with individual creativity.

Good host, amazing chef.

IMG 1887

Underground Chef Co. (UCC) Founder, Chef Joe Friday

You can’t have a bartender battle without the masterminds behind a chef battle.

The Underground Chef Co. (UCC), our partner for this event, will be live and direct. Fresh off the success of their most recent and highly anticipated chef battle (NOW Toronto), UCC Founder Chef Joe Friday (ViaVai) has put together a delicious menu of bar battle-approved eats ($5-$9).

Made for chefs by chefs, UCC was founded in 2015 with the objective of providing chefs and restaurateurs a platform to help better serve the culinary community and to help amplify their positive impact. Based in Canada, the Underground Chef Company produces events in Toronto and Montreal, with plans to expand into the US in 2016.

Oh yeah, and we’ll have lots of Siempre Tequila.


Ok, let’s do this.

FYI – we’re giving away some free early bird tickets while quantities last.
See you at The Addison’s Residence. Let’s party.


Are you a big deal? Reply to this e-mail or contact our PR team below for VIP services, we’ll get you on the list. 🙂


Siempre Facts

NOM: 1438
Age: Blanco Tequila
Distillery: Destiladora del Valle de Tequila, S.A. de C.V.
Web Site:
Agave Region: Highlands and Lowlands (50/50)
Type: 100% BlueWeber
Oven Type: Hornos – Brick
Extraction Method: Shredder Roller
Distillation Method: Pot Still – Stainless Steel
Distillation: Double Distilled
Alcohol Volume: 40% Alc/Vol
Unit: Apothecary Clear Glass – 750 ml
Case: 6 Bottles per Case
Price Category: $65 to $88 Can MSR

Siempre Tequila Plata:
Siempre Spirits is a new and exciting tequila brand based in Canada and founded by Alex Lacroix and Monica Sanita. Boasting a charismatic illustration inspired by Mexican folk art as its logo, Siempre Tequila is a new spirits brand made from 100% blue weber agave produced in tequila’s heartland Tequila, Jalisco. Siempre Tequila is available for purchase through Cottonwood Wine and Spirits Agency and is currently being served at El Catrin and The Addisons Residence. Look for more Siempre Tequila in restaurants and bars across the GTA. Siempre Tequila will introduce an aged version of the spirit, Reposado in 2016. Visit and follow along on social media by clicking on icons below.

North American Sales Contact:

Chris Matte
Siempre Spirits Limited
1 877 4 SIEMPRE

Elizabeth Wright
Cottonwood Agency

Media Contacts:
Karen Nussbaum
Storia PR

Daphna Nussbaum
Storia PR


Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!