Lisa Elovich is a relative newcomer to the tequila business.
Accompanied by a small army of family, staunch supporters and fans, and guided by some savvy tequila industry veterans, Her One With Life (OWL) organic tequila is gaining a firm foothold in her native New York state.
She is also no stranger to working–and thriving–in male dominated industries.
This mother of two has been a Parole Commissioner since 2007. She served as an Administrative Law Judge for the New York State Office of Children and Family Services, and was a Deputy Attorney General for the New York State Attorney General’s Office with a focus on juvenile justice and crime prevention programs.
If that wasn’t enough, Elovich was also at one time the state’s only licensed female professional boxing promoter!
Throughout her life experiences, Lisa has learned to remain present in the moment and the importance of balance. Using her tequila brand as a vehicle, she imparts these lessons to all who enjoy One With Life.
Besides personally hand-selecting and test-tasting every batch in Mexico, each bottle is printed with a spiritual toast on the label and a special hidden quote inside.
Tequila Aficionado Media asked Ms. Elovich a handful of questions that, in the past, have been answered by our illustrious gallery of Women In The Tequila Industry.
Here’s what she had to say….
TA: What are the challenges you face when dealing with the male dominated Tequila Industry?
LE: I have never felt like being a woman in a male dominated industry is a negative factor. I was the only licensed female boxing promoter in New York State for awhile and I found that for the most part, people really only care about the results you produce, quality of the product and one’s character.
The same holds true for being a woman in the tequila industry.
TA: How have you been able to change things within your industry?
LE: I am new to the industry but I think that I can help with dissolving egos and collaborating rather than always competing.
I believe that when you help others try to succeed you are more likely to succeed yourself.
TA: What do you see as the future of women working within the Tequila Industry?
LE: Women can bring a softer and more feminine perspective to the tequila world.
One With Life Tequila’s niche is the health conscious female who enjoys organic products and the mild smooth taste of an ultra premium tequila
Now that high end tequilas are growing at a rapid pace, I think there will be more women entering the industry.
TA: What things would you like to see changed?
LE: I would like to see the smaller companies get more attention.
It should not only be about who can spend the most money but about quality of a product and its unique contribution to the tequila market.
TA: Is there anything you’d like to say to women who may be contemplating entering and working in the Tequila Industry in one form or another?
LE: I would recommend speaking with others that are already in the industry. I was lucky enough to get advice from people who have founded tequila brands. It is important to listen to people who have already been through the fire and come out the other side. It is extremely labor intensive, time consuming and takes a lot of persistence.
For me it has been mostly trial by fire and sometimes I run into road blocks. The key is to just stay focused and positive. Work hard and have faith. I encourage others to follow their passion and to not give up even when things get difficult.
It takes time and patience to build a brand. Build it slowly and don’t get in over your head.
The most important thing is to enjoy the ride! Tequila, like life, is supposed to be light hearted and fun!
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