Open Bar #6
During Tequila Aficionado’s Open Bar #6, Mike Morales and Lisa Pietsch talk to Andres Garcia of Embajador Tequila about his recent visit to the USA Trade Tasting in New York City, his Level 3 Catador class with Ana Maria Romero Mena, and how he is expanding his brand’s market footprint.
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From their website:
We are a family who is motivated and inspired by the idea of crafting superior quality and distinguished Tequila. Embajador is produced in small batches to focus on the brands consistency and quality principles. We produce Embajador using only 100% Blue Weber Agave that is grown on our estate located in Atotonilco in the highlands
(Los Altos) of Jalisco, Mexico. This region in the valley of the Highlands of Jalisco is distinctive with its nutrient rich soil, along with a natural spring water aquifer that runs through our land, which is the essence that gives Embajador its distinguished characteristics.
We will not sacrifice the honored value of our methods or the superiority of our Agaves for mass production. We will not cut corners to meet new demand and boost the bottom lines. Our handcrafted methodology and patience is honored and fully committed to producing superior quality Tequila.
Our goal is to craft a brand that will always be consistent in aroma, taste and quality. We want Embajador Tequila to be here for generations to come, some 200+ years. The dedicated commitment to quality measures at each step of the production of Embajador is one that will define our core strategic sales and marketing goals. We will establish Embajador for steady growth in the high-end premium category over the next 3, 5 and 10 years.
This is not a sprint race for us, but more of a marathon and we are taking the proper steps to condition ourselves to achieve a strong successful presence in the US and Global market within the High-End Premium Tequila Category.After all, we are the Embajador (Ambassador) of Mexico.