Accept the Challenge!
The Blanco Friday Holiday Tasting Challenge
November 25-December 24, 2016
30 Spirits in 30 Days
Stop the Madness!
Fight the Black Friday and holiday madness by exercising your right to comfort and joy this holiday season with a great agave spirit every day!
Black Friday is Now Blanco Friday!
Start with a blanco, any brand, today – Black Blanco Friday – November 25, 2016. From there, it’s all up to you! As long as you choose a tequila, mezcal, sotol or 100% agave spirit, feel free to get as festive as you like. Drink blancos, reposados, anejos, extra anejos, cocktails, whatever you prefer. Just make it a different one every day for 30 days (you may need to partner up with friends and share from your collections – but it’s the season for giving, right?)
To enter, simply take a picture of your selected spirit, every day, and post it on Instagram with the tags @tequilaaficionado and #blancofriday. (You can really get into the holiday spirit by tagging the brand and telling them why you chose them.)
There Will Be Prizes
All participating entries will go up on our Blanco Friday Wall of Fame and each entry, up to 30, will give you a shot at one of several packages of tequila swag (and bragging rights)!
Are you ready to get into the Holiday (Agave) Spirit?
Pour a sipper and tag your first post now!
Blanco Friday FAQs
Who can accept the challenge?
Anyone with an Instagram account that enjoys tequilas, mezcals, sotols, or agave spirits.
What is the challenge?
Try a new agave spirit/expression every day for 30 days beginning on Black Friday.
Where do I enter?
Post a picture of the spirit you’re tasting every day on Instagram. Be sure to tag @tequilaaficionado and #blancofriday.
When is the challenge?
Start on Black Friday, November 25, and then continue to try a new brand or expression every day up to and including Christmas Eve for a total of 30 different tastings.
Why are you doing this?
We’re fighting the commercial madness of Black Friday and demanding comfort and joy this holiday season by kicking it all off on Blanco Friday!
What does it cost?
We won’t charge you a thing, but it is BYOB. Get into the holiday spirit and share with your friends. The holiday cheer is well worth it!
Can I get extra credit?
You should just for reading this far! Yes, extra credit goes to anyone who shares a food pairing, cigar pairing, or recipe with agave spirits cooked in.
Can Brands Participate?
Of course! Get the word out to your fans (feel free to share our posts, links and graphics) and have them enter and share their pictures of your spirit as their entries. Every entry that tags us will be reposted on all of our social networks, reaching millions of tequila, mezcal, and agave spirit aficionados.
Share your holiday spirit – every day on Instagram!
Tag @tequilaaficionado and #blancofriday.