There’s an agave shortage going on. We aren’t going to agonize about why it is happening. It is and no amount of crying, wailing, or wrenching our hands is going to make any difference. There is an Agave shortage and any brand that plans to survive is going to spend more money on their Agave than they had planned to.
With everybody on that same playing field, everybody paying the same price for agave, only one thing will make a brand stand out and survive the brutal slash of the economic coa. Marketing.
“Businesses are making $6.50 for every $1 spent on influencer marketing, according to a poll of marketing professionals conducted by Tomoson. The poll also found that marketers rate influencer marketing as their fastest-growing online customer-acquisition channel, outpacing organic search and email marketing.” (Tomoson)
The first budget item that craft brands cut in a shortage is marketing. Those are the first brands that Tequila Aficionado watches die.
In the past 19 years, Tequila Aficionado has seen this cycle come around a few times and, rest assured, some of your brands are going to die.
It doesn’t matter what darling of the distilling community created your spirit or how much passion they put into it. The artist created his masterpiece and handed his precious baby to an importer or distributor (perhaps you) who decided to cut back on marketing so they could continue to enjoy the same sales margin.
Funny thing about margins…
25% of 0 sales is still zero.
But Tequila Aficionado can help!
Nobody’s buying, you’ll say.
But of course nobody’s buying. Consumers make their buying decisions well before they walk into the liquor store. If they’ve never seen your brand before that moment, it won’t matter how many bottles you have on the shelves, your brand will be invisible to them.
If you slash your marketing budget and they don’t see your brand being talked about online, they’ll never know you existed.
That’s where Tequila Aficionado comes in.
Partnering with influencers makes your brand more trustworthy and allows you to effortlessly reach a wider audience. Tequila Aficionado has a huge audience and we can help you tap into it.
The Tequila Aficionado audience is already interested. They love agave spirits.
The most powerful way to place a brand’s message before an interested audience is through a voice they trust.
Tequila aficionados trust us. We’ve been providing honest, unbiased reviews since 1999.
The answer to the agave shortage and what just might keep your brand from falling out of the market is the Tequila Aficionado Influence Package.
This is an annual package of content with articles and information on your brand going out on Tequila Aficionado’s website and social networks every single month and it includes your brand on our next Tequila Aficionado Tour.
We created this package as a means of introducing enthusiastic consumers to your brand on our platform.
We reach out and touch over 1 million agave spirit consumers every day.
Think of it as a billboard for your brand on a highway that is only driven by agave spirit lovers.
The Tequila Aficionado Influence Package is literally a year’s worth of content that we will work with you (or your agency) to strategically schedule on Tequila Aficionado throughout the year to provide the perfect complement to your marketing efforts. Here’s what it includes:
- 1000 Word Article or 60-minute video interview
- 1 Food/Recipe Pairing Article featuring your spirit
- 1 Profile Article or Written Interview
- 4 350-500 Word Articles that get you on Google Search and hit over a million eyes on our social networks (2 million if you count both eyes)
- 1 Pinboard on Tequila Aficionado’s Pinterest network that is seen by over 100,000 people a day
- 2 Blasts on our Newsletter to over 1400 subscribers
- 2 Newsletter banner ads linked to your website
- 7+ Social media posts on our Facebook, Twitter, Linkedin, Pinterest, and Google+ networks
- 3 Days of your banner on the header of the Tequila Aficionado Website
- Including 3 expressions of your brand on our next U.S. tour (additional expressions negotiable at a nominal fee)
- $500 on Facebook ads aimed at the customers you want in the markets you want
Because we take our influence seriously and won’t endorse just any brand, all participating brands must be reviewed on Sipping off the Cuff and qualify as a Brand of Promise Nominee before being considered.
The craft agave spirit brands that survive this shortage will increase their market share – they always do.
The choice is up to you. Wither and die or power through?
PS: This plan also dovetails perfectly with all of our social media management packages to provide you with one-stop social media management, massive organic audience growth & engagement, and social advertising all in one.