We’re not kidding! While you might believe the bikini girl brought into tequila selling vogue by Patron in the 1990s is still a hot marketing commodity, we beg to differ…
But She’s HAWT!
Sure, she’s hot and has 83k followers but they’re all looking at her tits and ass, not your tequila. At Tequila Aficionado, the agave spirits are the stars of the show.
Women Make 80% of Buying Decisions
When you reach out to consumers with scantily clad women, you’re only reaching 50% of your audience and it isn’t the 50% that makes buying decisions. I guarantee you when Joe Consumer walks into the liquor store and dials his wife to ask which tequila she wanted, she’s not going to say “What was the name of that brand that was stuck between that woman’s tits?”
If you think that will happen, you are seriously underestimating the power of the female consumer – who makes 80% of all buying decisions.
People don’t take the bikini girl seriously so they won’t take your tequila seriously. Can you really expect consumers to make a buying decision based on the advice of someone who looks like they can’t even legally drink? Are you really in this business to be the butt of a joke?
She could have bought all of those followers for about $500. Be careful when assuming vanity numbers are legit. Anyone can buy thousands of followers but that doesn’t mean they’re followed by real people. Tequila Aficionado never buys followers. All of our followers are actual consumers who are serious about agave spirits.