2022 Brand of Promise Nominees Announced!

Official 2022 Tequila Aficionado Brands of Promise Ballot

All judging is done by the Tequila Aficionado Tasting Team

Agave Spirit–South Africa

  • Año de Los Muertos Agave Spirit [Karoo agave (agave Americana)] 43% ABV, 86 proof

Agave Spirit–Germany

  • Selva Negra Agave Spirit 46% ABV, 92 proof

Agave Spirit Packaging–Germany

  • Selva Negra Agave Spirit (Gift box, bottle tube, logo, color scheme–everything!)

Bacanora Artesanal Aged–Gateway

  • Vinateros Reserva 40% ABV, 80 proof. [Aged 2-4 months in charred white oak barrels.]  (Estate produced and bottled in the town of Aconchi, Sonora, Mexico.)

Bacanora Packaging

  • Vinateros Reserva (label, graphics, artwork, see through graphics)

Destilado de Agave–Oaxaca

  • Comunidad No. 2 – El Lazo joven (agave Americana) 52.69% ABV, 105.38 proof

Mezcal Artesanal Medley–Oaxaca

  • Firme 46% ABV; 92 proof

Mezcal Artesanal–Santiago Matatlan, Oaxaca

  • Los Nahuales joven 47% ABV; 94 proof

Mezcal Artesanal–San Juan del Rio, Tlacolula de Matamoros, Oaxaca

  • Lord Diego Mezcal Joven 49% ABV, 98 proof

Mezcal Artesanal–San Juan del Rio, Oaxaca

  • Casa Manglar Joven 45% ABV, 90 proof
  • Casa Manglar Joven 45% ABV, 90 proof

Mezcal Artesanal–*Nominated but not rated

  • OAX Original [Artesanal; tobala]; REGION: Central Valleys, Oaxaca, México] 44% ABV, 88 proof
  • OAX Original [Artesanal; tepeztate]; REGION: Central Valleys, Oaxaca, México] 44% ABV, 88 proof
  • OAX Original [Artesanal; arroqueno]; REGION: Central Valleys, Oaxaca, México] 44% ABV, 88 proof
  • *Could not be scored due to the miniscule samples sent by the brand.

Mezcal Artesanal–Xoxocotlan, Oaxaca

  • Dona Loca  [Artesanal; espadin); REGION: Xoxocotlan, Oaxaca, México] 48% ABV, 96 proof


Mezcal Artesanal Medley–Santiago Matatlán, Oaxaca

  • Madre Mezcal [Artesanal; espadín and cuishe.  Possible REGION: Santiago Matatlan.] 45% ABV; 90 proof

Mezcal Artesanal–Tlacolula de Matamoros, Oaxaca

  • SalvadoresJoven [Artesanal; Espadin; REGION: Tlacolula de Matamoros, Oaxaca, México] 47% ABV, 94 proof

Mezcal Artesanal–Oaxaca 42% ABV

  • Susto Mezcal Joven [Artesanal; Espadin; REGION:  San Dionisio Ocotepec] 42% ABV, 84 proof

Mezcal Artesanal Gateway–Santiago Matatlan, Oaxaca

  • Mitre Origen Joven [Artesanal; Espadin] (40% ABV, 80 proof)
  • Mitre Joven [Artesanal; Espadin; 4 months maturation (in glass?)] (40% ABV, 80 proof)
  • Madre Mezcal Joven [Artesanal; Espadin] (40% ABV, 80 proof)

Mezcal Artesanal Gateway, Blended–Oaxaca/Zacatecas

  • Tomas Reserva

Mezcal Artesanal Karwinski–Tlacolula de Matamoros, Oaxaca

  • SalvadoresJoven [Artesanal; Cirial (karwinskii); REGION: Tlacolula de Matamoros, Oaxaca, México] 48% ABV, 96 proof

Mezcal Artesanal Medley Suave–Guanajuato 42% ABV

  • Código 1530 Mezcal [Artesanal; Ensamble:  Espadin/Tobala, rested in French oak Sauvignon Blanc barrels (length unknown).  Region:  Leon, Guanajuato] 42.2% ABV, 84.4 proof

Mezcal Packaging

  • Mitre [black jaguar bottle]
  • Codigo 1530 [bottle, back see-through label]
  • Tomas Reserval [label; color scheme]
  • Salvadores [agave paper label; simple graphics]
  • Madre Mezcal [black (espadin) label; red (espadin/cuishe) label; recycled glass bottles with raised lettering.]
  • Susto [stenciled font front label; see-through label on back with Day of the Dead motif.]
  • Casa Manglar [octagonal bottle, mango tree logo, color scheme, info transparency on the label.  Modern look, old school feel.]
  • Los Nahuales [bottle resembling a hammered copper still, apothecary stopper, label and information on back label.]
  • Firme [label, font, tattoo artwork]
  • Lord Diego Mezcal [magnetic box, silver and black motif; logo on the bottle and box; family story (Spanish/English)]

Mezcal No and Lo Alcoholic–Special Entry

  • Monday Mezcal  (Natural Spring Water, Natural Flavor, Sodium Citrate, Sodium Benzoate.)

Mezcal Value

  • Casa Manglar [Espadin:  $32.99-$34.99 (CA)- $39.99 (TX)]
  • Casa Manglar [Tobala $44.99 (CA); $69.99 (TX)

Raicilla Artesanal, Medley

  • Antonimo Raicilla [a blend of maximiliana (pata de mula) and valenciana; Municipality:  La Orilla, Jalisco] 43% ABV, 86 proof.

Raicilla Packaging

  • Antonimo (bottle, label info, logo, clean simplicity)

RTD 100% de Agave Tequila–Ready-to-Drink Margarita

  • Drifter Cocktail Company Spicy Margarita (Made with Paladar tequila (NOM 1110?) Made with PALADAR TEQUILA BLANCO, TRIPLE SEC FLAVOR, PINEAPPLE JUICE, ORANGE FLAVOR, CHIPOTLE EXTRACT.  7% ABV, 14 proof

RTD 100% de Agave Tequila–8% ABV

  • Epic Western–La Paloma (NOM 1531) [Tequila, sparkling water, grapefruit, salt.]
  • Epic Western–Chispa Rita (NOM 1531) [Tequila, sparkling water, lime, salt.]

RTD–Energy Drink

  • ProBaller (made with Organic Light Agave Nectar, lower sugars and stimulants designed to sustain and maintain energy.)  Also, designed to pair with tequila.

RTD–With Mixto Tequila

  • Chido (Sea Salt Margarita, Pink Paloma, Strawberry Sunset, Spicy Watermelon)
  • [Tequila with sparkling water and natural flavors; 5% ABV 10 proof; no NOM number on the label; canned in the US.]
  • SipMargs (Classic Sparkling Margarita; Sparkling Mango Margarita; Sparkling Coconut Margarita; Sparkling Mezcal Margarita) [Tequila {Mezcal} with triple sec, natural lime sparkling water and natural flavors {coconut flavors} 5% ABV 10 proof; no NOM number on the label; canned in the US.]

RTD–100% de Agave Tequila 6% ABV

  • MEXI Seltzer–Aloe & Mint Craft Tequila Seltzer (NOM 1414) [100% Agave Silver Tequila with Carbonated Well Water, Real Fruit Juice and Natural Flavors]
  • MEXI Seltzer–Tamarindo Craft Tequila Seltzer (NOM 1414) [Same]
  • MEXI Seltzer– Guava Spice Craft Tequila Seltzer (NOM 1414) [Same]

RTD–100% de Agave Tequila 5% ABV

  • Onda Sparkling Tequila Lime (NOM 1438) [Tequila with natural flavors and sparkling water.] 5% ABV, 10 proof
  • Onda Sparkling Tequila Grapefruit (NOM 1438) [Tequila with natural flavors and sparkling water.] 5% ABV, 10 proof


RTD–100% de Agave Tequila, Industrial 8% ABV

  • Laughing Glass Lime Margarita (NOM 1489) 8% ABV;16 proof)
  • Laughing Glass Pink Paloma (NOM 1489) 8% ABV;16 proof)

RTD Organic–100% de Agave Organic Tequila Ready-to-Drink Seltzers

  • Damn Right Devil of a Lime Organic Tequila Seltzer (NOM 1522) 5% ABV;10 proof)
  • Damn Right Son of a Basil Organic Tequila Seltzer (NOM 1522) 5% ABV;10 proof)

RTD Ready-to-Drink Packaging

  • Damn Right Devil of a Lime Organic Tequila Seltzer (color scheme, logo, text)
  • Damn Right Son of a Basil Organic Tequila Seltzer (color scheme, logo, text)
  • Chido Sea Salt Margarita, Pink Paloma, Strawberry Sunset, Spicy Watermelon. (box, color scheme, design)
  • Onda (color scheme of can, color of font, simplicity of design)

Sotol Joven Artesanal 42% ABV–Chihuahua

  • XXX Sotol [Artesanal; 100% Dasylirion wheeleri] 42% ABV; 84 proof.

Sotol Joven Artesanal 45.5% ABV–Durango

  • Quechol [Artesanal; Dasylirion Wheeleri] 45.5% ABV, 91 proof

Sotol Joven Artesanal 45% ABV–Chihuahua

  • Chihuahuan Desert Sotol [Artesanal; Dasylirion wheeleri (?)] 45% ABV, 90 proof.\

Sotol Joven Artesanal 46.3% ABV–Durango

  • Quechol [Artesanal; Dasylirion Texanum] 46.3% ABV, 92.6 proof

Sotol Joven Artesanal Gateway–Chihuahua

  • Casa Medanos Joven blanco [Artesanal; 100% Dasylirion wheeleri] 40% ABV; 80 proof.

Sotol Packaging

  • Casa Medanos(label; logo)
  • XXX Sotol (graphics; logo; font)
  • Quechol (bottle, color scheme on labels;font)

Sotol Reposado (Suave) Artesanal 42% ABV–Chihuahua

  • XXX Sotol Reposado (Suave?) [Artesanal; 100% Dasylirion wheeleri] Rested in Tequila Barrels 42% ABV; 84 proof. [Length of time unknown]

Sotol Reposado Artesanal 42% ABV–Chihuahua

  • XXX Sotol Reposado [Artesanal; 100% Dasylirion wheeleri] Rested in Bourbon Barrels 42% ABV; 84 proof. [Length of time unknown]
  • Proeza (NOM 1424) 80 proof; 40% ABV


Tequila Blanco

  • Chula Vista (NOM 1424) 80 proof; 40% ABV *
  • Blowfish (NOM 1438) 80 proof; 40% ABV
  • Patsch (NOM 1480) 80 proof; 40% ABV
  • Verdadero  (NOM 1438) 80 proof; 40% ABV
  • Carrera (NOM 1465)  80 proof; 40% ABV
  • Otaca (NOM 1477) 80 proof; 40% ABV
  • Telson (NOM 1545) 80 proof; 40% ABV
  • Luna Nueva (NOM 1414) 80 proof; 40% ABV
  • General Gorostieta (NOM 1499) 80 proof; 40% ABV
  • Villa One (NOM 1472)  80 proof; 40% ABV
  • El Cristiano (NOM 1499) 80 proof; 40% ABV
  • Bajarriba (NOM 1107) 80 proof; 40% ABV
  • Don Cosme (NOM 1438) 80 proof; 40% ABV
  • Tequila Atanasio (NOM 1599) 80 proof; 40% ABV
  • Honor del Castillo (NOM 1414) 80 proof; 40% ABV
  • Proeza (NOM 1424) 80 proof; 40% ABV
  • El Gran Legado de Vida (NOM 1123) 80 proof; 40% ABV

Tequila Infused Blanco (curado con agave)–80 Proof

  • Curado [100% de agave Tequila Blanco infused with blue agave] (NOM 1474) 80 proof; 40% ABV
  • Curado [100% de agave Tequila Blanco infused with agave espadin] (NOM 1474)  80 proof; 40% ABV
  • Curado [100% de agave Tequila Blanco infused agave cupreata] (NOM 1474) 80 proof; 40% ABV 

Tequila Infused Blanco (Natural Fruit Flavors)–Below 80 Proof

  • Sunbird Blanco Dragon Fruit (NOM 1438) 70 proof; 35% ABV
  • Sunbird Blanco Lemon and Ginger (NOM 1438) 70 proof; 35% ABV
  • Sunbird Blanco Chile Guajillo and Cucumber (NOM 1438) 70 proof; 35% ABV

Tequila Infused Blanco (Natural Fruit Flavors)–80 Proof

  • Querido Tequila Blanco infused with spicy watermelon (NOM 1605) 80 proof; 40% ABV
  • Querido Tequila Blanco infused with mango (NOM 1605) 80 proof; 40% ABV

Tequila Blanco–European/Mexican bottling 38% ABV

  • Tau blanco (NOM 1414) 76 proof; 38% ABV

Tequila Blanco Suave

  • Inspiro Luna Blanco (NOM 1614) 80 proof; 40% ABV 


Tequila Reposado

  • Chula Vista (NOM 1424) 80 proof; 40% ABV
  • Blowfish (NOM 1438) 80 proof; 40% ABV
  • Patsch (NOM 1480) 80 proof; 40% ABV
  • Verdadero  (NOM 1438) 80 proof; 40% ABV
  • Carrera (NOM 1465) 80 proof; 40% ABV
  • Villa One (NOM 1472) 80 proof; 40% ABV
  • El Cristiano (NOM 1499) 80 proof; 40% ABV
  • Bajarriba (NOM 1107) 80 proof; 40% ABV
  • Cada Dia (NOM 1137) 80 proof; 40% ABV
  • Don Cosme (NOM 1438) 80 proof; 40% ABV
  • Tequila Atanasio (NOM 1599) 80 proof; 40% ABV
  • Honor del Castillo (NOM 1414) 80 proof; 40% ABV
  • Proeza (NOM 1424) 80 proof; 40% ABV

Tequila Reposado–Double Barreled Blended

  • Luna Nueva (NOM 1414) 80 proof; 40% ABV

Tequila Reposado–Double Barreled in Wine Casks

  • Inspiro Rosa Reposado (NOM 1614) 80 proof; 40% ABV 

Tequila Reposado Cristalino

  • Honor del Castillo (NOM 1414) 80 proof; 40% ABV [Reposado Claro]

Tequila Infused Reposado–80 proof

  • Sandinista reposado infused with Sriracha (red jalapeno peppers, lime and spice blend) (NOM 1124) 80 proof; 40% ABV

Tequila Infused Reposado (Pepper)–80 Proof

  • Get Hot (NOM 1548) 40% ABV, 80 proof

Tequila Anejo

  • Blowfish (NOM 1438) 80 proof; 40% ABV
  • Carrera (NOM 1465) 80 proof; 40% ABV
  • Anger Mgmt (NOM 1468) 80 proof; 40% ABV
  • Don Cosme (NOM 1438) 80 proof; 40% ABV
  • Tequila Atanasio (NOM 1599) 80 proof; 40% ABV
  • Honor del Castillo (NOM 1414) 80 proof; 40% ABV

Tequila Anejo–Double Barreled

  • Luna Nueva (NOM 1414) 80 proof; 40% ABV [As/spec sheet:  French Oak barrels; American White Oak barrels.]

Tequila Anejo–Aged in Multiple Barrels

  • Mijenta Gran Reserva Anejo (NOM 1412) 80 proof; 40% ABV


Tequila Extra Anejo–3 years

  • Cancion (NOM 1472) 80 proof; 40% ABV
  • El Cristiano (NOM 1499) 80 proof; 40% ABV

Tequila Extra Anejo–5 years

  • The Bad Stuff 5 Year Extra Anejo (NOM 1460) 80 proof; 40% ABV

Tequila Extra Anejo–7 years

  • Patsch (NOM 1480) 80 proof; 40% ABV (7 year Extra Anejo)

Tequila Extra Anejo–12 years

  • The Bad Stuff Doce 12 Year Extra Anejo (NOM 1460) 80 proof; 40% ABV

Tequila Extra Anejo Packaging

  • El Baston del Rey (foil label, raised lettering)
  • The Bad Stuff Doce 12 Year Extra Anejo (etched bottle, box, logo and presentation)

Tequila Industrial–Not Rated

  • Maestro Dobel Pavito (NOM 1122) 40% ABV, 80 proof
  • Senor de los Cielos (NOM 1489) 40% ABV, 80

Tequila Organic Blanco

  • Desnuda (NOM 1480) 80 proof; 40% ABV
  • Dona Loca (NOM 1480) 80 proof; 40% ABV
  • Nueve Uno (NOM 1426) 80 proof; 40% ABV
  • Casa Mate (NOM 1494) 80 proof; 40% ABV

Tequila Organic Reposado

  • Dona Loca (NOM 1480) 80 proof; 40% ABV
  • Nueve Uno (NOM 1426) 80 proof; 40% ABV

Tequila Organic Anejo

  • Nueve Uno (NOM 1426) 80 proof; 40% ABV

Tequila Artesanal/Ancestral

  • El Baston del Rey (B, R, A, XA) (NOM 1474)  80 proof; 40% ABV [As/ John Miller: 

Tequila Legacy 100% de agave

  • [10 years or more in existence; first time submission.]
  • AsomBroso (NOM 1459) La Rosa Reposado 80 proof; 40% ABV 
  • AsomBroso (NOM 1459) Gran Reserva 5 year Extra Anejo 80 proof; 40% ABV

Tequila Legacy Value–100% de agave

  • [10 years or more in existence; first time submission.]
  • [Pricing extends from $17-$24 for both expressions at online retailers.]
  • El Ultimo Agave blanco (NOM 1522) 40% ABV, 80 proof
  • El Ultimo Agave reposado (NOM 1522) 40% ABV, 80 proof

Tequila Liqueur

  • Rock N Roll Strawberry Tequila Liqueur (NOM 1499) [Made with silver 100% agave tequila and artificial flavor.] 32% ABV, 64 proof.

Tequila Mixto

  • Cantaros de Miel blanco (NOM 1424) [No info on the mixture of agave vs. sugar] 80 proof; 40% ABV
  • Cantaros de Miel joven [abocado] (NOM 1424) [No info on the mixture of agave vs. sugar] 80 proof; 40% ABV

Tequila Packaging

  • Chula Vista (bottle graphics; neck charm; logo)
  • Blowfish (bottle, stopper, medallion, etc.)
  • Patsch (bottle, brass knuckle handle, spiked stopper and cork)
  • Verdadero (labeling)
  • Los Hermanos 1978 (label, graphics, color, font)
  • Carrera (molding on the bottle, labels, cork)
  • Sunbird (bottle paint, logo, cork)
  • Tattoo (black matt bottle, skull design on label and stopper)
  • Otaca (bottle, square stopper)
  • Desnuda (recycled glass bottle with side ridges; agave at the bottom of bottle; label and color scheme)
  • Telson (label color, logo design)
  • Tau (color scheme on label, bottle design)
  • General Gorostieta (box, bottle, logo, label, quote on inside of label)
  • Nueve Uno (Bottle, cork and top, logo, molded agave pina on the base, logo medallion on the front of the bottle)
  • Bajarriba (bottle shape and painted map of Baja California)
  • Don Cosme (Flavor Dog graphics, label information:  illustration of flavors and process.)
  • Honor del Castillo (molding on bottle; logo; info around the border of the label)

Tequila Value

  • Verdadero ($36.99-$38.99) [Texas only 11/15/21]

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