The Tequila 3 Ring Circus

The End of an Era The Tequila 3 Ring Circus is in Town. Click To Tweet Inspired by this poignant and heartfelt Facebook post by Tom Nall, the gregarious co-founder of Republic Tequila, and Empresario LLC:  The Tequila 3 Ring Circus is in Town A new circus has replaced “The Greatest Show on Earth.” Imagine … Read more The Tequila 3 Ring Circus

The Mega Marketing of a Brand Part III – Back To The Future With Jose Cuervo

Originally published on TequilaAficionado.com Dec 3, 2006     The trend in the spirits industry is for cross marketing with a guerrilla attitude. That’s shooting your enemy not from behind trees and bushes, but… From where they don’t expect you to be! Nobody’s proven to be better at this than Jose Cuervo. 09 Let’s Review… … Read more The Mega Marketing of a Brand Part III – Back To The Future With Jose Cuervo

The Mega Marketing of a Brand Part II – Jose Cuervo Is A Friend of Mine

Originally published on TequilaAficionado.com Dec 3, 2006     In a relationship that the Animal Planet calls symbiotic–like the small fish feeding on scraps from a shark’s jaws, or birds picking the bugs off a hippo’s butt–Cuervo has benefited nicely over the years by partnering with major restaurant chains all over the US. They have … Read more The Mega Marketing of a Brand Part II – Jose Cuervo Is A Friend of Mine

A Bacanora Boss Lady Tells All: Adriana Torres

Adriana Torres:  Bacanora Boss Lady So, how does a well-educated, forty-something mother of three get deeply involved in the remote bacanora-distilling communities of rural Sonora? For this “Bacanora Boss Lady,” it began as a university school project. We’ll let Adriana tell you her amazing and life-changing journey–in her own words–but first… Meet Bacanora Mezcal is … Read more A Bacanora Boss Lady Tells All: Adriana Torres

How to Survive the Tequila Turmoils of 2018

Whether you’re in the business, a savvy consumer, or just an Average Joe overwhelmed by the hype of agave spirits, how can you ensure that you’ll survive the upcoming tequila turmoils of the rest of this year, and beyond? We’ll show you how. But first… Let’s Review You’ve heard the news of the current agave … Read more How to Survive the Tequila Turmoils of 2018

Women In the Mezcal Industry: Barbara Sweetman

The First Time Barbara Sweetman has single handedly given more people in the world their first taste of mezcal. Click To Tweet I first met Barbara Sweetman, Vice President of Caballeros, Inc., and International Sales Manager of Scorpion Mezcal, and now, Sierra Norte Whiskies in March 2011. I was visiting the infamous Nightclub & Bar … Read more Women In the Mezcal Industry: Barbara Sweetman

Tequila Trends in the First Half of 2017

Now that the first quarter of 2017 is in the books and we are well into spring and summer margarita season, here’s what were noticing at Tequila Aficionado Media Headquarters. The Hits Just Keep on Coming! Don’t new #tequila brands know there’s an agave crisis? Click To Tweet As we pointed out in The Agave … Read more Tequila Trends in the First Half of 2017

Mezcalaria, The Cult of Mezcal: Book Review by Alvin Starkman

Mezcalaria,The Cult of Mezcal:  Book Review By Alvin Starkman, M.A., J.D. Mezcalaria, Cultura del Mezcal, The Cult of Mezcal (Farolito ediciones, 2012) is the third edition, first bilingual (English-Spanish), of the seminal 2000 publication by author Ulises Torrentera.  The book is highly opinionated on the one hand, yet on the other contains a wealth of … Read more Mezcalaria, The Cult of Mezcal: Book Review by Alvin Starkman

Change is at Hand for the Tequila Market, Part II

  Part II of II Written by Chris Zarus of TequilaRack The Economic Fall of the Medium Sized Producer As the dooms day clock ticks down, all but the biggest distilleries, short on cash and heavy in liquid inventory, will soon be courting anyone with a US dollar. But that market is rather small, and … Read more Change is at Hand for the Tequila Market, Part II

Change is at Hand for the Tequila Market, Part I

Part I of II Written by Chris Zarus of TequilaRack Tequila Brands and Producers Have Already Sailed Into the Sucker Hole For those new to the expression, a “sucker hole” is a colloquial term referring to a spate of good weather that “suckers” sailors into leaving port just in time for a storm to resume … Read more Change is at Hand for the Tequila Market, Part I