Originally Published Jul 19, 2002 With close proximity to the Caribbean and Central America, the US has been heavily influenced by the infectious rhythms and flavors of Latin culture. Evidence of this new ‘Latin Invasion’ typified by the popularity of music from the likes of J-LO, Shakira, Ricky Martin and Enrique Iglesias, is quickly finding … Read more
By Alvin Starkman, M.A., J.D. It’s a phenomenon I both predicted and hoped for, more than a decade ago. Finally, that new breed of mezcal aficionado, youths as well as the not-so-youthful who have been gravitating to the agave distillate over the past several years, has come around to respecting the spirit aged in oak … Read more
Skepticism and Terror In early June 2017, I was interviewed via email by VinePair’s conscientious staff writer, Nickolaus Hines, on whether I thought that mezcal could “…Grow its way to the Mainstream Without Losing its Roots.” Skepticism usually sets in whenever we’re approached for quotes by writers attempting to compose complex articles about the plight … Read more
Boldly raises the bar for Craft Organic Tequilas We make tequila the way that tequila was meant to be–pure, and free of chemicals, or any additives.” — Erika Vargas Flores, GM, Altos Cienega Unidos SAN ANTONIO, TX, UNITED STATES, March 30, 2017 /EINPresswire.com/ — For Immediate Release! In early February, 2017, El Consuelo Blanco Tequila … Read more
[Tweet “How to Infuse Your Tequila Con Ganas”] The Bing Crosby Effect Influencer Marketing is a hot social media buzz phrase that can be directly attributed to Bing Crosby. From the moment the famed crooner, and fellow entertainer and business partner, Phil Harris, imported Herradura, the first 100% agave tequila into the US, celebrity endorsements … Read more
The End of an Era [Tweet “The Tequila 3 Ring Circus is in Town.”] Inspired by this poignant and heartfelt Facebook post by Tom Nall, the gregarious co-founder of Republic Tequila, and Empresario LLC: The Tequila 3 Ring Circus is in Town A new circus has replaced “The Greatest Show on Earth.” Imagine the spotlighted … Read more
Some well-meaning follower posted on our Facebook page this answer to a press release referring to Espolón tequila… “PSA: “super premium” has no real meaning—it’s marketing happy talk.” While we’re inclined to believe that sneaky marketers have hijacked the word premium and turned it into a buzzword, in all actuality, it is a spirits pricing … Read more
What’s Wrong With This Picture? By now, many of you may have already seen both of these distasteful photos on Diddy’s Instagram account for his new venture with Diageo and DeLeón tequila that began in early 2014. Dressed in his trademark dark suit, Diddy attempts to sacrifice a blue agave piña while at the same time asking … Read more
Blurred Lines Throughout Part 1, we employed the use of more adjectives and descriptors to define, describe and distinguish one booze from another in the same category, as well as to give the illusion that it is actually closer to another booze in the leading categories. Words like award-winning, artisanal, small-run, limited-production, hand-crafted, and boutique … Read more
An interesting question crossed my desk concerning the term craft as it relates to tequila. This person asked… “The one thing I am finding is the definition of ‘craft’ is all over the place. What does craft mean to you? Do you think it is based on the method, quantity, who makes it or maybe … Read more