The 2016 Heartland Tour in Pictures

*FTC Disclosure: Brands appearing on the Tequila Aficionado Dia de Los Muertos & Heartland Tour had to be vetted as Brand of Promise Nominees and paid a nominal fee to be on the tour. Look for new pictures and videos being added daily! https://www.instagram.com/explore/tags/taheartland/ ~~~~~~~~~~ Subscribe to Tequila Aficionado Magazine Learn all about tequila from … Read more

Heartland Tour Tasting in Kansas Leads to Distribution Deals

[The spirits that traveled with us were paid sponsors of the Tequila Aficionado Heartland Tour and paid a nominal fee to be mentioned here and on our networks as we saw fit.  Felipe’s Restaurant provided us with no payment but the food was well worth it.  We were hungry.]  Our Friends at Felipe’s The Lujano … Read more

And Away We Go! The Heartland Tour Begins!

*FTC Disclosure: Brands appearing on the Tequila Aficionado Dia de Los Muertos & Heartland Tour had to be vetted as Brand of Promise Nominees and paid a nominal fee to be on the tour. And we’re off!  The Tequila Aficionado 2016 Heartland Tour is off and running!  You can still ride along vicariously though! Here’s … Read more

Heartland Tour Map & Itinerary

*FTC Disclosure: Brands appearing on the Tequila Aficionado Dia de Los Muertos & Heartland Tour had to be vetted as Brand of Promise Nominees and paid a nominal fee to be on the tour. It’s Official – We Have a Rockin’ Itinerary!! Here’s the map – it is a public map on Google so feel … Read more

Tequila Aficionado Heartland Tour – Mas Mexican Freetail Bats

*FTC Disclosure: Brands appearing on the Tequila Aficionado Dia de Los Muertos & Heartland Tour had to be vetted as Brand of Promise Nominees and paid a nominal fee to be on the tour. Have you heard about the Tequila Aficionado Heartland Tour? Every year, we take a little trip that allows us to create … Read more

Open Bar #16 | The Heartland Tour

Due to technical difficulties, our scheduled guest won’t be able to join us this evening so we’re going to discuss our upcoming road show.  We’re taking our own show on the road withe the 2016 Tequila Aficionado Heartland Tour. If you’re interested in how you can participate as a sponsor or spectator in this especially … Read more

Tequila Aficionado Heartland Tour

Heartland Tour We’re planning to hit the road again this fall and we’re taking this trip in a whole new direction.  Our last trip was all about the great Southwest and the photo ops available there for Tequilas and mezcals, but this tour will be different – we’re going straight for the Heartland. What We’ll … Read more

Mezcal Dogmatism & Misinformation: The Bane of the Industry

By Alvin Starkman, M.A., J.D. Dogmatism in the mezcal industry causes misinformation to metastasize. It begins when those with the broadest and loudest platforms create other lesser aficionados, yet still in their likeness. The latter are agave distillate (relative) novices who as a consequence of predominantly online social media find their own audiences, and these … Read more

Mansplaining Revel Spirits Avila

You thought you knew everything there was to know about the main Mexican agave spirits– Pulque, Tequila, Mezcal, Sotol and Bacanora. Then, along comes another one you’ve never heard of… Avila. What the hell is it? Glad you asked. Get Acquainted with Avila You first heard about Revel Spirits’ Avila on Sipping Off the Cuff(c). … Read more

5 Reasons to Tour with Tequila Aficionado

You might be wondering what’s in it for you when we suggest your Brand of Promise© tour with Tequila Aficionado. We’re the only agency that tours with brands so it is a valid question. Following are five big reasons why you should hop on the next Tequila Aficionado Tour: Give your social networks a jumpstart. … Read more