Originally Published May 20, 2009 by M.A. “Mike” Morales on Cocktailmatch Sauza–Expect Fake, er, Fresh So I’m leafing through my June 2008 issue of New Mexico Beverage Analyst (based in Denver!), and I see this ad campaign for Sauza’s revamped mixto: “Step into the refreshing and appetizing world of Sauza Gold and Blanco–a world where … Read more
Epic Marketing or Sauza History Lesson? You Be the Judge Part 3 in Jessica’s Epic Journey By Jessica Arent, Tequila Aficionado Contributor My second day in Mexico was focused on the product and team brainstorming for a market launch. Believe me when I say Mel Gibson’s character in “What Women Want” wasn’t so far off … Read more
Sauza Does it Again If you haven’t read my commentary on the Sauza marketing campaigns, you can catch up here. Safe to say, I’m not a big fan of the dumb tequila commercial. After watching all of the Sauza commercials, I’ve come to the conclusion that Sauza really wants to make us laugh with these … Read more
Originally posted on April 20, 2013 at www.LisaPietsch.com I am offended, and with good reason. All week, Beam Global has been talking down to me as though I’m 18 and haven’t a brain in my pretty little head. Well, I’ve had it! “We’ve taken America’s #1 cocktail and made it even more refreshing by adding … Read more
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~~~~~~~~~~ Subscribe to Tequila Aficionado Magazine Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!
~~~~~~~~~~ Subscribe to Tequila Aficionado Magazine Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!
~~~~~~~~~~ Subscribe to Tequila Aficionado Magazine Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!
~~~~~~~~~~ Subscribe to Tequila Aficionado Magazine Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!