Elle France, the creative mind behind Cosa Salvaje tequila, has spent the better part of her entrepreneurial life bringing people together. As a much sought after matchmaker, dating columnist and consultant, Elle is now making it her mission to help folks from all walks of life to fall in love with tequila, all over … Read more
Terray Glasman is the founder of Austin, Texas-based Amorada Tequila. Born in Mexico City, Terray learned the meaning of responsibility very early on. At age seven, she and her five other siblings moved to El Paso, Texas with their single mother. At eighteen, her entrepreneurial spirit drove her to establish a telecommunications company, Monarch Advertising, … Read more
Erika Vargas Flores has spearheaded Altos Cienega Unidos (NOM 1570) in the village of Rancho Lagunillas, nestled in Atotonilco El Alto, for the past four years. When upstart flagship brand, El Consuelo, won the coveted 2016 Brands Of Promise(C) award in the Organic category, tequila aficionados everywhere took notice. Subsequently, we came to discover that … Read more
[Tweet “Women In The Tequila Industry: Leticia Aceves Alvarez of @EmbajadorTquila”] I first met Carmen Leticia Aceves Alvarez in July 2016, during my investigative visit to Fabrica Santa Rosa. The distillery is responsible for such fan favorite tequilas as Alma de Agave, Crótalo, Cabresto, and their flagship brand, Embajador. At a round table lunch over … Read more
*FTC Disclosure: Brands appearing on the Tequila Aficionado Dia de Los Muertos & Heartland Tour had to be vetted as Brand of Promise Nominees and paid a nominal fee to be on the tour. [Tweet “Meet the lady who single-handedly regained Tequila 1921’s traction in 34 states.”] Building Casa 1921 One of the more prized … Read more
Tequila Aficionado Exclusive Series We’ve had a special place in our hearts for the unsung heroines and muses in tequila for a very long time. After reading Ilana Edelstein’s The Patron Way, Mike & I felt it was time someone brought other women’s stories to light – and what better place to do that than … Read more
When Judy Rivera sought to make her own brand of tequila, she was determined to find a master distiller whose views and outlook were similar to hers. It wasn’t long before she found Carmen Lucia Barajas Cárdenas–“Melly” to her friends–and Sino Tequila was born. Melly Barajas always intended to be a Tequila Boss Lady. After … Read more
Judy Rivera, the latest Tequila Boss Lady to join our gallery, has figured out how to combine acute LA street smarts, a fearless entrepreneurial spirit, and artistic ingenuity into her Sino Tequila brand. A staunch women’s rights advocate, Judy contracted with a small, 100% female owned and operated distillery in the highlands of Jalisco–Vinos y Licores … Read more
No other Tequila Boss Lady to date inspires more compassion and empathy from women, colleagues, and tequila connoisseurs alike than Kim Brandi. Although surrounded by swirling controversy from constant legal–and very public–battles over the much sought after juice and painted skulls of her brainchild, KAH–Day of the Dead Tequila, she continues to move forward. This … Read more
I have many fond memories of my first meeting Sarah Bowen during the historic Ian Chadwick Blue Agave Forum tour of tequila distilleries in 2006. She was a young student then, relentlessly recording every interview with master distillers and jimadores on a digital voice recorder, in flawless Spanish. Who knew that ten years later she would … Read more