Written by Jim Johnston, Tequila Aficionado Tasting Team No compensation was provided by the brand for this article. Fans of agave spirits may be surprised to learn that one of the newest blue agave products on the market is distilled, not in Jalisco, Mexico, but Lakewood, Ohio. Western Reserve Distillers, a family-owned craft distillery a … Read more
Aficionados of Either Can Step Up to the Plate in Wake of Coronavirus Alvin Starkman, M.A., J.D. Now is the time for those with an affinity for Mexican crafts, and aficionados of agave distillates such mezcal, to show their support. As of May, 2020, the strength of the US dollar combined with the ravages … Read more
In my experience, I’ve seen plenty of brands who put off getting their social media started. There’s so much work that goes into creating a brand, distilling a spirit, bottling it, and then bringing it to market that social media is often left to the wayside. It isn’t easy getting a brand off the ground, … Read more
Hold on to your seat because your world is about to get rocked with the biggest game-changing piece of information you need to know about getting millennials to buy your agave spirit brand. Ready? STORY. That’s it. Story is the game changer. Don’t believe me? While you’re busy selling babes, boobs, beaches, and beards, the … Read more
The #1 Way to Attract Millennials to Your Agave Spirit Brand The #1 Way to Attract Millennials to Your Agave Spirit Brand Hold on to your seat because your world is about to get rocked with the biggest game-changing piece of information you need to know about getting millennials to buy your agave spirit brand. … Read more
We want to let you know about another big course we’ll be offering in 2019 in addition to the Consumer Catador Course. If you’re one of the following, you might want to consider signing up to be the first to be invited to our Social Media for Tequila Brands and Influencers. Tequila and Agave Spirit … Read more
Bloodshed On Jan. 22, 2018, a particularly savvy tequila brand owner announced in a private message to this office: “Agave prices out of control. $22/kilo. Industry getting destroyed!” Coincidentally, earlier that same day, another brand owner/ambassador admitted to us that the current cost had blown up to $24/kilo. That savvy brand owner then added to … Read more
We tried to pretend it didn’t already exist. Articles on an impending agave shortage had been showing up since late 2015, but we thought safety precautions were in place. The Consejo Regulador del Tequila (CRT) had it all handled. Then, this happened… Snow In Arandas On March 10, 2016, Arandas, Jalisco, Mexico, considered part of the … Read more
[This editorial (with my comments) is inspired by the following video on the dastardly NOM 199 currently in review in Mexico. Please, take a few moments to view this easy-to-follow video, then, feel free to share it among your friends, family, colleagues and cohorts. Afterwards, go here to sign the petition and unifying statement against … Read more
We haven’t tasted Siempre yet (we’re hoping to) but we like to encourage any events that promote tequilas – especially in Canada, where a wide variety of agave spirits is hard to come by. If you attend this event, please let us know how it went. We’d love to share your video or written review. … Read more