We tried to pretend it didn’t already exist. Articles on an impending agave shortage had been showing up since late 2015, but we thought safety precautions were in place. The Consejo Regulador del Tequila (CRT) had it all handled. Then, this happened… Snow In Arandas On March 10, 2016, Arandas, Jalisco, Mexico, considered part of the … Read more
Originally posted on Tequila Aficionado on August 8, 2000 From the Editor… Welcome, we are proud to present TequilaAficionado.com! TequilaAficionado.com will be your most comprehensive information source on the Internet bringing tequila and mezcal awareness to you the public. Our goal is to educate, promote, and report on the tequila and mezcal industry. In addition, … Read more
Bloodshed On Jan. 22, 2018, a particularly savvy tequila brand owner announced in a private message to this office: “Agave prices out of control. $22/kilo. Industry getting destroyed!” Coincidentally, earlier that same day, another brand owner/ambassador admitted to us that the current cost had blown up to $24/kilo. That savvy brand owner then added to … Read more
Watch the original video review here MIKE: HI, I’m Mike Morales you’re watching Sipping Off the Cuff on Tequila Aficionado, a part of Tequila Aficionado Media. I’m here in San Antonio and that gentleman over there is… RICK: Rick Levy in San Diego. MIKE: (laughing) Rick. Tonight, I’m so excited. We have been trying … Read more
In case you haven’t noticed, it isn’t 2006 anymore. There’s too much noise competing for attention on every social network out there. You can’t just open accounts on every network and expect them to grow. Even agave won’t grow if you don’t maintain it. It’s the same with social media. Your following won’t grow if … Read more
Tequila sales have doubled in the United States in the past decade. It’s an over $2.3 billion business just in the U.S. alone. With news of the current agave shortage, you can guess there will always be a market for your tequila or agave spirit, and with millennials clamoring for craft spirits, you may just … Read more
Why the Tequila Industry is Going Strong and 5 Myths that Will Kill Your Brand Why the Tequila Industry is Going Strong and 5 Myths that Will Kill Your Brand Tequila sales have doubled in the United States in the past decade. It’s an over $2.3 billion business just in the U.S. alone. With … Read more
International Man of Mystery Throughout his checkered career in the Tequila world and beyond, Porfidio’s Martin Grassl has been largely viewed by the general public as an “international man of mystery.” Disrupting a Mexican Tequila Industry that doesn’t take kindly to outsiders telling it how to make its own emblematic spirit, Grassl’s vintages of tequila … Read more
Whether you’re in the business, a savvy consumer, or just an Average Joe overwhelmed by the hype of agave spirits, how can you ensure that you’ll survive the upcoming tequila turmoils of the rest of this year, and beyond? We’ll show you how. But first… Let’s Review You’ve heard the news of the current agave … Read more
A Southern California Tradition Pasadena, California’s landmark El Cholo Cafe Restaurant’s Tequila Tour has been a major community event for the past 17 years. Commemorating its 94th year serving authentic Mexican cuisine to Southern California, the October 27, 2017 edition was destined to be special. Also in 2017, Tequila Aficionado was celebrating its 18th anniversary … Read more