Open Bar with Alan Camarena of G4 Tequila

Mike: Hi, you’re watching Open Bar, on Tequila Aficionado Media. I am Mike Morales. This is a special edition of Open Bar, because that young man there is Alan Camarena. Now, if that name sounds familiar to you, we’ve all heard from his father, Felipe Camarena, Ingeniero Felipe Camarena, and his uncle, Carlos. Well, the … Read more

London Tequila Fest Review by Felipe de Herida

I headed toward London on 7th October for Tequila Fest. Founded by Eduardo Gomez and starting its fifth year with the headline “The largest and original tequila and mezcal fest in the UK and Europe”. Having been for the previous two I steered myself toward Brick Lane where they’d been but a coffee brought me … Read more

The Agave Panic of 2018: Bloodshed on the Streets of Tequila

Bloodshed On Jan. 22, 2018, a particularly savvy tequila brand owner announced in a private message to this office: “Agave prices out of control.  $22/kilo.  Industry getting destroyed!” Coincidentally, earlier that same day, another brand owner/ambassador admitted to us that the current cost had blown up to $24/kilo. That savvy brand owner then added to … Read more

Sotol’s Cultural Appropriation

For over the past seven years, I’ve been a huge supporter of the Mexican spirit known as sotol.  You can read what I had to say about it in Tom Barry’s excellent article, A Sotol Story. In case you’re unaware, sotol is made from the Desert Spoon plant (Dasylirion wheeleri) that grows in Northern Mexico, as … Read more

Tequila Aficionado Media Mounts Up for its 2017 Wild Wild West Tour

Tequila Aficionado Media Mounts Up for its 2017 Wild Wild West Tour Wrangles Agave Spirit Brands of Promise for October Promotional Roundup For Immediate Release! July, 2017, San Antonio, TX— Beginning October 1, 2017, Tequila Aficionado Media pulls up stakes for the Wild Wild West promotional road tour touting its past and present Brand Of … Read more

El Consuelo Reposado Tequila Review [Transcript]

Watch the full video review.   MIKE: Hi, I´m MIKE Morales. You are watching Sipping Off the Cuff on Tequila Aficionado dot com, part of Tequila Aficionado Media. I´m here in San Antonio, that gentleman out there is…   RICK: RICK Levy in San Diego.   MIKE: And RICK, tonight we have the complete set … Read more

How to Infuse Your Tequila Con Ganas

How to Infuse Your Tequila Con Ganas Click To Tweet The Bing Crosby Effect Influencer Marketing is a hot social media buzz phrase that can be directly attributed to Bing Crosby. From the moment the famed crooner, and fellow entertainer and business partner, Phil Harris, imported Herradura, the first 100% agave tequila into the US, … Read more

Villa Lobos Reposado Tequila Review

Sipping Off the Cuff | Tequila Villa Lobos Reposado with @timberelk & @felipeherida Click To Tweet About Tequila Villa Lobos Tequila Villa Lobos is the result of a friendship and close collaboration with two of the worlds most respected and trusted authorities on Tequila: Carlos Camarena and Dale Sklar. The agave used for Villa Lobos … Read more

The Agave Shortage of 2017 Is Worse Than We Thought

We tried to pretend it didn’t already exist. Articles on an impending agave shortage had been showing up since late 2015, but we thought safety precautions were in place.  The Consejo Regulador del Tequila (CRT) had it all handled. Then, this happened… Snow In Arandas On March 10, 2016, Arandas, Jalisco, Mexico, considered part of the … Read more

A Sotol By Any Other Name

[On a sweltering August afternoon, Tequila Aficionado Media was invited by Mike Groener, CEO and President of Genius Liquids to sip and savor the latest addition to their Desert Spirit line, Texas Sotol, at their distillery in Austin, TX .] Here Comes the Rain Again Ask anyone who has spent any significant amount of time living in … Read more