
Alex has an extensive background in wine and spirits, having been in the industries for many years. You’ll note his discriminating palate in the Sipping off the Cuff episodes he co-hosts with M.A. “Mike” Morales.
When Alex fell in love with the under appreciated spirits of Mexico, Tequila and Mezcal, he made it his mission to educate the public on these fine spirits. Alex has interviewed many leaders in the Tequila industry and uncovered fascinating facts that you’ll see in Founder’s Features from his vault of tequila treasures.
Alex makes his home in Southern California and continues to do occasional tastings as part of our Tasting Team.