Mike was one of the founding organizers of “The Largest Tequila Tasting of its Kind in The Southwest,” The New Mexico International Tequila Experience™. His powerful annual public educational shows and tastings have been the buzz of the tequila industry.
Seeking the ultimate tequila experience, Mike turbocharged his education by visiting and studying many tequila distilleries in The Lowlands of Tequila and The Highlands of Jalisco, Mexico. He has forged ironclad relationships with eminent anthropologists, historians, botanists and chemists who consult on all facets of the tequila industry. Mike created Intimate Tequila Tastings™ to educate consumers on the correct way to sample and enjoy the pleasures of tequila.
In 2010, Mike became the Executive Editor of TequilaAficionado.com, The Magazine, the premier website for tequila news, views, and reviews, as well as an advisor to TequilaRack, the world’s first take-home tequila tasting kit. In 2013, Mike became CEO of the newly restructured Tequila Aficionado Media.
When Mike isn’t filming episodes of Last Tequila Standing, consulting for spirit brands, or traveling for public appearances and private tastings, he makes his home in San Antonio, Texas.
For more information on consulting services by Mike Morales, visit our Services Page.
Find Mike online at www.TequilaJournalist.com