Mike was one of the founding organizers of “The Largest Tequila Tasting of its Kind in The Southwest,” The New Mexico International Tequila Experience™. His powerful annual public educational shows and tastings have been the buzz of the tequila industry.
Seeking the ultimate tequila experience, Mike turbocharged his education by visiting and studying many tequila distilleries in The Lowlands of Tequila and The Highlands of Jalisco, Mexico. He has forged ironclad relationships with eminent anthropologists, historians, botanists and chemists who consult on all facets of the tequila industry. Mike created Intimate Tequila Tastings™ to educate consumers on the correct way to sample and enjoy the pleasures of tequila.
In 2010, Mike became the Executive Editor of TequilaAficionado.com, The Magazine, the premier website for tequila news, views, and reviews, as well as an advisor to TequilaRack, the world’s first take-home tequila tasting kit. In 2013, Mike became co-owner with Alex Perez and Lisa Pietsch and CEO of the newly restructured Tequila Aficionado Media.
Besides filming episodes of Sipping Off the Cuff, consulting for agave spirit brands, or traveling for public appearances and private tastings, Mike is currently in the midst of an extended Southern California residency. In support of the Consumer Catador Course, he’ll be conducting virtual online instructional tastings in selected venues.
Watch his events page for more info.
Find Mike online at www.TequilaSensei.com