M.A. "Mike" MoralesTerray Glasman is the founder of Austin, Texas-based Amorada Tequila. Born in Mexico City, Terray learned the meaning of responsibility very early on. At age seven, she and her five other siblings moved to El Paso, Texas with their single mother. At eighteen, her entrepreneurial spirit drove her to establish a telecommunications company, Monarch Advertising, … Read more
Now that the first quarter of 2017 is in the books and we are well into spring and summer margarita season, here’s what were noticing at Tequila Aficionado Media Headquarters. The Hits Just Keep on Coming! Don’t new #tequila brands know there’s an agave crisis? Click To Tweet As we pointed out in The Agave … Read more
How to Infuse Your Tequila Con Ganas Click To Tweet The Bing Crosby Effect Influencer Marketing is a hot social media buzz phrase that can be directly attributed to Bing Crosby. From the moment the famed crooner, and fellow entertainer and business partner, Phil Harris, imported Herradura, the first 100% agave tequila into the US, … Read more
Erika Vargas Flores has spearheaded Altos Cienega Unidos (NOM 1570) in the village of Rancho Lagunillas, nestled in Atotonilco El Alto, for the past four years. When upstart flagship brand, El Consuelo, won the coveted 2016 Brands Of Promise(C) award in the Organic category, tequila aficionados everywhere took notice. Subsequently, we came to discover that … Read more
The End of an Era The Tequila 3 Ring Circus is in Town. Click To Tweet Inspired by this poignant and heartfelt Facebook post by Tom Nall, the gregarious co-founder of Republic Tequila, and Empresario LLC: The Tequila 3 Ring Circus is in Town A new circus has replaced “The Greatest Show on Earth.” Imagine … Read more
Women In The Tequila Industry: Leticia Aceves Alvarez of @EmbajadorTquila Click To Tweet I first met Carmen Leticia Aceves Alvarez in July 2016, during my investigative visit to Fabrica Santa Rosa. The distillery is responsible for such fan favorite tequilas as Alma de Agave, Crótalo, Cabresto, and their flagship brand, Embajador. At a round table … Read more
Pioneer Mezcalero, Doug French of @ScorpionMezcal shares his story. Click To Tweet Pioneer innovator, Douglas French, founder of Scorpion Mezcal kicks off a new feature on Tequila Aficionado called Men In Mezcal. Establishing his distillery in Oaxaca in 1995, Scorpion has just celebrated its 20th anniversary as the original leader in introducing entry level mezcals … Read more
*FTC Disclosure: Brands appearing on the Tequila Aficionado Dia de Los Muertos & Heartland Tour had to be vetted as Brand of Promise Nominees and paid a nominal fee to be on the tour. Meet the lady who single-handedly regained Tequila 1921’s traction in 34 states. Click To Tweet Building Casa 1921 One of the … Read more
[From September 11 to October 2, 2016, Tequila Aficionado Media, sponsored by 34 expressions representing 21 brands, embarked on a monumental RV road show dubbed, The Heartland Tour. In these next passages, we recount the historic–and epic–highlights. *FTC Disclosure: Brands appearing on the Tequila Aficionado Dia de Los Muertos & Heartland Tour had to be … Read more
[From September 11 to October 2, 2016, Tequila Aficionado Media, sponsored by 34 expressions representing 21 brands, embarked on a monumental RV road show dubbed, The Heartland Tour. In these next passages, we recount the historic–and epic–highlights. *FTC Disclosure: Brands appearing on the Tequila Aficionado Dia de Los Muertos & Heartland Tour had to be … Read more