M.A. "Mike" MoralesThere are too many fascinating facets to Marie Sarita Gaytan’s book, Tequila! Distilling the Spirit of Mexico. Gaytan takes the reader on a sweeping journey of Aztec myths and legends, pre-and post colonial occupation; from the Mexican Revolution to Mexico’s Golden Age of Cinema, all the way up to 2014, the date of the book’s … Read moreReview of Tequila! Distilling the Spirit of Mexico
We first encountered Adriana Torres through Novel Spirits Collection, the US importer of her flagship bacanora brand, Pascola Bacanora. The more we heard about her from Connie and Mel Abert, the owners of Novel Spirits, the more intrigued we became with her background. You can read about her herculean efforts to revitalize Sonora, Mexico’s once … Read moreWomen In The Bacanora Industry: Adriana Torres
Adriana Torres: Bacanora Boss Lady So, how does a well-educated, forty-something mother of three get deeply involved in the remote bacanora-distilling communities of rural Sonora? For this “Bacanora Boss Lady,” it began as a university school project. We’ll let Adriana tell you her amazing and life-changing journey–in her own words–but first… Meet Bacanora Mezcal is … Read moreA Bacanora Boss Lady Tells All: Adriana Torres
In the Beginning, There Was Only Audio On October 27, 2017, Tequila Aficionado Media celebrated its 18th anniversary with an invitation-only VIP tasting at the site of the very first Sipping Off The Cuff© podcast— The iconic El Cholo Cafe in Pasadena, California. As the crowning jewel of 2017’s Wild Wild West Tour, El Cholo … Read moreTequila Aficionado: Where It All Began
International Man of Mystery Throughout his checkered career in the Tequila world and beyond, Porfidio’s Martin Grassl has been largely viewed by the general public as an “international man of mystery.” Disrupting a Mexican Tequila Industry that doesn’t take kindly to outsiders telling it how to make its own emblematic spirit, Grassl’s vintages of tequila … Read moreMen In Tequila: Martin Grassl Speaks Out
Whether you’re in the business, a savvy consumer, or just an Average Joe overwhelmed by the hype of agave spirits, how can you ensure that you’ll survive the upcoming tequila turmoils of the rest of this year, and beyond? We’ll show you how. But first… Let’s Review You’ve heard the news of the current agave … Read moreHow to Survive the Tequila Turmoils of 2018
Bloodshed On Jan. 22, 2018, a particularly savvy tequila brand owner announced in a private message to this office: “Agave prices out of control. $22/kilo. Industry getting destroyed!” Coincidentally, earlier that same day, another brand owner/ambassador admitted to us that the current cost had blown up to $24/kilo. That savvy brand owner then added to … Read moreThe Agave Panic of 2018: Bloodshed on the Streets of Tequila
[Editor’s Note: On this day after 2018’s International Margarita Day festivities, Tequila Jockey, Jim Johnston, shares his fond recollections of margarita making inside Ireland’s renowned Dick Mack’s Pub & Brewhouse, while visiting relatives in 2017.] No Country for Cocktails Ireland is not a cocktail country. Don’t get me wrong, I had several well made drinks … Read moreMargaritas in Ireland
Genius Master Distiller Sweeps Medals in Multiple Categories For Immediate release! Tequila Aficionado Media 2017 Brands of Promise© Awards ST. PETERSBURG, FLORIDA, UNITED STATES: On Sunday, January 21, 2018, in a LIVE Facebook broadcast, Tequila Aficionado Media unveiled its highly anticipated Fifth Annual Brands of Promise© Awards, celebrating the breakthrough brands in Tequila, Mezcal and other … Read moreTequila Aficionado Media Celebrates the 2017 Brands of Promise© Awards
A Southern California Tradition Pasadena, California’s landmark El Cholo Cafe Restaurant’s Tequila Tour has been a major community event for the past 17 years. Commemorating its 94th year serving authentic Mexican cuisine to Southern California, the October 27, 2017 edition was destined to be special. Also in 2017, Tequila Aficionado was celebrating its 18th anniversary … Read moreThe El Cholo Cafe Tequila Tour