M.A. "Mike" Morales[On March 4, 2019, Founder Alex Perez was on hand at a special Tequila Mandala Dinner pairing that took place at famed restaurateur Jesse Gomez’s second Mercado location in Los Angeles, CA. Here’s Alex’s report on that memorable evening.] Foodie Heaven What do you get when you combine one of your favorite tequila’s with a … Read moreTequila Mandala Dinner at Mercado
You thought you knew everything there was to know about the main Mexican agave spirits– Pulque, Tequila, Mezcal, Sotol and Bacanora. Then, along comes another one you’ve never heard of… Avila. What the hell is it? Glad you asked. Get Acquainted with Avila You first heard about Revel Spirits’ Avila on Sipping Off the Cuff(c). … Read moreMansplaining Revel Spirits Avila
Female Master Distillers Dominate in Distinct Agave Spirits Categories For Immediate release! Tequila Aficionado Media 2018 Brands of Promise© Awards January, 15, 2019, San Antonio, TX—On Monday, January 14, 2019, in a LIVE Facebook Premier broadcast, Tequila Aficionado Media capped off a busy 2018 with its esteemed Sixth Annual Brands of Promise© Awards, acknowledging worthwhile labels of … Read moreTequila Aficionado Highlights 2018 with the Brands of Promise© Awards
There are too many fascinating facets to Marie Sarita Gaytan’s book, Tequila! Distilling the Spirit of Mexico. Gaytan takes the reader on a sweeping journey of Aztec myths and legends, pre-and post colonial occupation; from the Mexican Revolution to Mexico’s Golden Age of Cinema, all the way up to 2014, the date of the book’s … Read moreReview of Tequila! Distilling the Spirit of Mexico
We first encountered Adriana Torres through Novel Spirits Collection, the US importer of her flagship bacanora brand, Pascola Bacanora. The more we heard about her from Connie and Mel Abert, the owners of Novel Spirits, the more intrigued we became with her background. You can read about her herculean efforts to revitalize Sonora, Mexico’s once … Read moreWomen In The Bacanora Industry: Adriana Torres
Adriana Torres: Bacanora Boss Lady So, how does a well-educated, forty-something mother of three get deeply involved in the remote bacanora-distilling communities of rural Sonora? For this “Bacanora Boss Lady,” it began as a university school project. We’ll let Adriana tell you her amazing and life-changing journey–in her own words–but first… Meet Bacanora Mezcal is … Read moreA Bacanora Boss Lady Tells All: Adriana Torres
In the Beginning, There Was Only Audio On October 27, 2017, Tequila Aficionado Media celebrated its 18th anniversary with an invitation-only VIP tasting at the site of the very first Sipping Off The Cuff© podcast— The iconic El Cholo Cafe in Pasadena, California. As the crowning jewel of 2017’s Wild Wild West Tour, El Cholo … Read moreTequila Aficionado: Where It All Began
International Man of Mystery Throughout his checkered career in the Tequila world and beyond, Porfidio’s Martin Grassl has been largely viewed by the general public as an “international man of mystery.” Disrupting a Mexican Tequila Industry that doesn’t take kindly to outsiders telling it how to make its own emblematic spirit, Grassl’s vintages of tequila … Read moreMen In Tequila: Martin Grassl Speaks Out
Whether you’re in the business, a savvy consumer, or just an Average Joe overwhelmed by the hype of agave spirits, how can you ensure that you’ll survive the upcoming tequila turmoils of the rest of this year, and beyond? We’ll show you how. But first… Let’s Review You’ve heard the news of the current agave … Read moreHow to Survive the Tequila Turmoils of 2018
Bloodshed On Jan. 22, 2018, a particularly savvy tequila brand owner announced in a private message to this office: “Agave prices out of control. $22/kilo. Industry getting destroyed!” Coincidentally, earlier that same day, another brand owner/ambassador admitted to us that the current cost had blown up to $24/kilo. That savvy brand owner then added to … Read moreThe Agave Panic of 2018: Bloodshed on the Streets of Tequila