Social Media Marketing Playbook for Tequila and Mexican Spirits

The Tequila and Mexican spirits industries are complicated businesses that eat their young. The last thing brands are thinking about while wading through all that red tape is their social media platforms. It should be the first thing.

In the Social Media Marketing Playbook for Tequila and Mexican Spirits, new revised and expanded edition for 2020, you'll get straight talk about the whys, hows, and exactly what tequilas and agave spirits brands should be doing with their social media and comprehensive checklists for each social network to keep brands on track. While this book is aimed at brands and their social media management teams, it also provides invaluable advice to bloggers, influencers, distillers, importers, liquor stores, bars and restaurants for growing their Mexican spirit based platforms.