Get The Attention Your Brand Deserves!

March 23, 2019 by Lisa Pietsch

We’ll Tell the World About You All Summer!

We’re always looking for better ways to help promote great brands to our audience so we’ve come up with something new we think you’ll love.

We know craft Mexican spirit brands have small budgets so we’ve created a BIG SPLASH with a small price tag for the 100 days of Summer (Memorial Day Weekend through Labor Day). Technically 102 days, but what’s a couple days between friends?

Here’s what our 100 Days of Summer Special includes:

• An unboxing video on Instagram (which our audience loves) that gives your brand a shoutout and encourages them to follow you on Instagram.

• We’ll also share that unboxing and shoutout on Twitter, Facebook, and Pinterest.

• We’ll replay your Sipping Off the Cuff episode on our Podcast, played on 11 platforms including your Amazon Alexa, Google Home, and iTunes.

• We’ll replay your Sipping Off the Cuff episode as a Facebook native video on Facebook Watch.

• And we’ll Pin to Pinterest and Tweet to Twitter everything you post on your Instagram all Summer long. You post 3 times a day? We’ll share 3 times a day!

We’re keeping it super simple!

Here’s the bottom line:

Send us one bottle and $100 and we’ll keep your brand top of mind with our followers for 100 Days of Summer!

If you have more than 1 expression, you can add the others for only $50 each. You’ll get additional Instagram unboxing videos, Sipping Off the Cuff videos on Facebook, and Podcast episodes for as many expressions as you’d like.

Example:
If you have 4 expressions…
Pay $100 for the first plus $50 each for the other 3.
You get 4 Instagram unboxing videos, 4 Facebook unboxing videos, 4 Twitter unboxing videos, 4 Pinterest unboxing videos, 4 Facebook Sipping Off the Cuff replays, 4 Podcast Sipping Off the Cuff replays and we’ll Pin to Pinterest and Tweet to Twitter everything you post on your Instagram all Summer long.
Your cost for all of that: $250

Just email Lisa@TequilaAficionado.com with the number of expressions you want to sign up.

PS: The sooner you sign up, the sooner we’ll start pinning and tweeting your Instagram posts. (So if you sign up this month, you could get an extra 2 months of Insta-Love at no extra cost before Summer even gets here!) Lisa is crazy like that…

Just email Lisa@TequilaAficionado.com with the number of expressions you want to sign up.

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Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Suavecito Tequila Pairing Party Platter

February 19, 2019 by Lisa Pietsch

When I set about creating a party pairing platter for Suavecito Tequila, I wanted to keep it simple so anyone could do it quickly and easily.

Although I have an advantage in San Antonio where I can easily get Mexican foods and spices at the corner market, I wanted to create this pairing with items that could be easily purchased anywhere in the United States.

This way, everyone can enjoy a Suavecito pairing party with very little effort.

The first thing I did was identify the predominant flavors in the three Suavecito Tequila expressions:

Suavecito Tequila Blanco

The blanco has strong citrus notes that I felt could be brought out even more with oranges.

Suavecito Tequila Reposado

The reposado has light caramel and spice notes that brought to mind flan and gingersnaps.

Suavecito Tequila Anejo

The anejo is richer and can stand up to milk and dark chocolate as well as coffee.

[Tweet “Suavecito Tequila Pairing Party Platter: Complete instructions for a @smoothsuavecito pairing platter sure to please at your next tequila tasting party.”]

Then I did the shopping:

Mandarin Oranges (Easy to peel means the host doesn’t lose their mind with imperfect pieces)

Gingersnaps (A staple in any grocery store’s cookie aisle)

Dove Dark Chocolate and Sea Salt Caramel (Rich and individually wrapped for your guests’ convenience)

Ferrero Rocher Collection with dark, milk and white chocolate (Available everywhere)

Reina Caramel Flan (Available in individual serving sizes in the refrigerated foods section with the Jello, yogurt, and pudding cups)

All totaled, these items cost less than $20 at my local grocery store.

[Tweet “Host your own Suavecito Tequila tasting party with just a few simple items you can get at any grocery store. @smoothsuavecito”]

The hardest part was determining the presentation.

I finally settled on a 3-tier platter.

This provides a dramatic presentation while still allowing several guests to reach in at the same time while avoiding collisions.

On the bottom level:

Gingersnaps and freshly-peeled mandarin orange pieces. Placing them both together provided complementary color and flavors.

Mid level:

Without a lip on the edge of the platter, the Ferrero Rocher pieces made an excellent outside border and I filled in with the Dove pieces.

Top level:

I placed the caramel flan here for easy serving and an attractive topper.

Other Options:

This can also be presented on a large tray with a selection of custard cups or monkey dishes to hold each selection and each flan. A sectioned platter would also do well.

However you serve this pairing platter at your Suavecito tequila tasting party, I highly recommend offering a quality black coffee or espresso such as Café Bustelo as a palate cleanser so your guests can enjoy each expression and pairing on its own merits.

When you host your Suavecito tequila pairing party, be sure to post a picture on Instagram and tag @tequilaaficionado. We’d love to share it!

This post was sponsored by Suavecito Tequila and created by Lisa Pietsch for Tequila Aficionado Media.

For information on the Suavecito Tequila crowdfunding campaign, please visit https://www.startengine.com/suavecito.

Find Suavecito Tequila online:

Website | Instagram | Twitter | Facebook

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Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Make 2019 Your Tequila Brand’s Best Year with Our Influence

February 5, 2019 by Lisa Pietsch

More People Should Be Talking About Your Brand

Have you ever thought about influencer marketing, or wondered why some brands have passionate followers who sing their praises while others are struggling to grow their markets and networks?

Have you ever wished that someone with a huge following would feature your brand and help lift you up in the industry?

Believe me, I get it.

We’ve built all of our Tequila Aficionado networks from scratch since 2012 and it was a long road. I’ve been managing online communities and doing social media strategy and management for nearly as long as the internet has been around and I knew when Mike and I chose to give Tequila Aficionado a new lease on life back in 2012, we had to do it all organically.

Influence Means Real Followers

That meant no shortcuts, no buying followers, likes, or views.

No bots whatsoever – and complete transparency.

That’s how our networks were born and grew to be what they are today.

Build Your Brand Faster

The Tequila Aficionado Influence Program will help you build your brand faster and more efficiently than we built Tequila Aficionado because you’ll have the benefit of meeting Tequila Aficionado’s amazing followers. These are passionate aficionados who are looking for brands like yours and, if they come to love you as much as we do, they’ll help your brand grow for a lifetime.

We’re Committed to Your Success

With the Tequila Aficionado Influence Program, you’ll get influencer marketing, advertising, and original content creation all in one convenient and comprehensive package over the course of an entire year.

It is possible to grow your brand and markets, and with the Tequila Aficionado Influence Program, we will be right there to help you do just that.

Here is what the Tequila Aficionado Influence Program includes:

Enrollment Ends Soon!

Enrollment for the Tequila Aficionado Influence Program is extremely limited, and will only be open through Friday, February 15th.

If you are ready to finally grow your brand, networks, and markets, sign up now to secure your spot.

Commit to making 2019 your most successful year yet.

Sign Up Now

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Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

What It’s Like to Work with Tequila Aficionado as an Influencer

January 23, 2019June 21, 2018 by Lisa Pietsch

We understand that everyone has fears. You’ve put your blood, sweat, tears, and a significant financial investment into your brand and you’re hesitant to allow anyone but your closest friends and business partners to promote it.

It’s your baby. We get that.

Your biggest fear in working with Tequila Aficionado is that you can’t control the message.

Most people fall down when trying to control the message 100% of the time.

You’ve got to realize that other people are passionate about your brand too – and there are people they speak to that you simply don’t have access to.

So you manage the initial message and then let the influencers and consumers that are passionate about your brand spread the word.

Work with Tequila Aficionado

Here’s how we do it:

We vet every brand that we provide our services to. Only those brands that we have nominated as a Brand of Promise and are passionate about will ever be accepted as clients.

You may have plenty of money, but if we don’t like your product, we aren’t going to promote it.

When we nominate a brand as a brand of promise it means that we believe that brand has staying power. We believe that brand has that extra bit of magic that could make it a top-shelf brand – and we’re happy to tell the world how awesome it is.

With that amount of conviction and passion behind our work and knowing our audience as well as we do, we know the best way to approach and speak to that audience about your brand.

2019 Tequila Aficionado Influence Marketing Package from Lisa Pietsch

You don’t need to waste your time telling us how – we’ve got this.

With a process this simple and the potential for each so great, you have nothing to lose and everything to gain.

Click here to secure your spot and put the power of Tequila Aficionado behind your brand!

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Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Scorpion Mezcal Renders Wondrous Whiskies in Oaxaca

May 15, 2017 by Lisa Pietsch

Pioneer Distiller Seeks Preservation of Mexico’s Heirloom Corn

Because of my upbringing, I believe that socially responsible policies should always be a normal part of any business.”

— Douglas French, Master Distiller

OAXACA, MEXICO, March 28, 2017 /EINPresswire.com/ — For Immediate release!

Douglas French, pioneer Master Distiller of legacy brand Scorpion Mezcal™, innovates Sierra Norte Native Corn Whiskies™ produced using Mexican heirloom corn.

Due to mezcal’s burgeoning global popularity, “…there is currently a shortage of agave and lots of the small palenques are not distilling,” explains Douglas French, creator of legacy brand, Scorpion Mezcal™.

“I am in the same boat,” he continues, “but instead of looking for an outside job, I have developed recipes to make whiskey.”

It is this kind of ingenuity that has positioned Scorpion Mezcal™ as the perennial leader in introducing and elevating award winning, high quality mezcals to over 38 states and 16 countries.

Sierra Norte Native Corn Whiskies™ was launched in the United States in 2016 to mark Scorpion Mezcal’s 20 successful years as a purely artisanal business that promotes social values and economic stability in Oaxaca.

“All of my business ventures have been driven by social responsibility as a keystone,” declares French.

The Sierra Norte mountain range of Oaxaca is acclaimed as one of the richest zones of biodiversity in Mexico.
Oaxaca is also the cradle of corn to the world with over 2,090 varieties in existence. But, in an era of genetically modified organisms (GMO), many of the native corn species are in danger of extinction.

To keep native cultures and traditions alive, all three expressions of Sierra Norte Native Corn Whiskies™ are made the old fashioned way in a blend of 85% corn and 15% malted barley.

Each batch is carefully distilled from the finest yellow, white and black heritage corn grown from seeds that were passed down from generation to generation.

Finally, every individual lot is aged for approximately 9 months in French oak barrels.

The result is three uniquely flavorful whiskies unlike any style before or since.

“Whiskey is a rich category,” asserts Doug, “and, these days, it is going way beyond just mere introductory basics.”

Most importantly, responsible enjoyment of Sierra Norte Native Corn Whiskies™ promotes these five points:

The preservation of endangered native heirloom corn in Oaxaca.

The purchase of this corn from small, family owned farms at fair prices.

Provides long term employment and above-average wages at the Scorpion Mezcal™ distillery where Sierra Norte Native Corn Whiskies™ are made.

Supports employment for the most vulnerable members of the community—women and single mothers.

Lastly, by reviving the domestic economy of both the farmers and workers, Sierra Norte Native Corn Whiskies™ and Scorpion Mezcal™ supplies them with much sought after security making migration away from their families unnecessary.

“I do my best to treat and pay my workers well,” says French. “In return, they are very loyal and have decided to make their careers at the distillery.”

“I have a pretty awesome crew!” he beams.

“Because of my upbringing,” concludes Douglas French, “I believe that socially responsible policies should always be a normal part of any business.”

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Click here to find Sierra Norte Native Corn Whiskies™ near you: http://bit.ly/2nZNViv
Learn the Sierra Norte Native Corn Whiskies™ story here: http://bit.ly/2nGc90A
Pioneer mezcalero, Douglas French, shares his story here: http://bit.ly/2o41Mom
Visit both Sierra Norte Native Corn Whiskies™ and Scorpion Mezcal™: http://www.sierranortewhiskey.com/
Imported by Caballeros, Inc., Oakton, VA.

Mike Morales
Tequila PR & Marketing
505-981-1422
email us here

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Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

El Consuelo Garners Gold at Tequila Aficionado’s Brands of Promise Awards

January 17, 2019May 11, 2017 by Lisa Pietsch

Boldly raises the bar for Craft Organic Tequilas

We make tequila the way that tequila was meant to be–pure, and free of chemicals, or any additives.”

— Erika Vargas Flores, GM, Altos Cienega Unidos

SAN ANTONIO, TX, UNITED STATES, March 30, 2017 /EINPresswire.com/ — For Immediate Release!

In early February, 2017, El Consuelo Blanco Tequila was bestowed a Gold Medal in Tequila Aficionado Media’s hotly anticipated 4th Annual 2016 Brands of Promise© Awards in the Certified Organic Tequila Category.

“We are flattered and humbled to receive this Brand of Promise Award from Tequila Aficionado,” said a spokesperson for Tequila Spirits, LLC, importer of El Consuelo.

“We felt the same way the judges did when we first tasted El Consuelo blanco,” continued the spokesperson. “We believe our small batch process produces the best tasting tequila in the world.”

Crafted by Altos Cienega Unidos (NOM 1570) in the village of Rancho Lagunillas nestled in Atotonilco El Alto, the prized Highlands Region of Jalisco, Mexico, it is a micro-distillery in the truest sense.

El Consuelo (meaning “to comfort” in Spanish) is produced with social consciousness to support the Mexican agave farmers and the community in which they live.

A union of over 20 dedicated growers supplies El Consuelo with the finest estate grown, lovingly cared for, and Certified Organic Tequilana Blue Weber Agave.

El Consuelo is Organically Certified under the strict, transparent and ethical standards set forth by Organic Certifying Agency, Mayacert.

Mayacert, has provided its services to small, medium and large farmers, processors and food exporters for the past fifteen years.

The leader in multi-certification systems, Mayacert is internationally accredited as an Organic Certifying Agency by both the European Union and the United States Department of Agriculture (USDA).

Every hand blown bottle of El Consuelo tequila proudly displays the USDA seal of approval ensuring that every step of its production process—from farm to glass—meets government guidelines for purity and wholesomeness.

El Consuelo is also Certified Kosher by Jay Kosher, widely recognized in the multinational Kosher certification field.

By all accounts, organic and kosher spirits consumption and awareness is on the rise in the United States and abroad.

The Distilled Spirits Council of the United States (DISCUS) reports that the US is the global leader in tequila
consumption. Persistence Marketing Research depicts North America as the second largest consumer of kosher foods in the world.

Given these facts, Erika Vargas Flores, General Manager of Altos Cienega Unidos–one of a handful of women in management positions within the Tequila Industry–pursued both organic and kosher certifications “…to ensure El Consuelo’s rightful place in the highly competitive international Tequila market.”

These often overlooked and under-served spirits industry segments are poised to become worldwide, multi-billion dollar categories in just a few short years.

In preparation, Tequila Spirits, LLC has partnered with online retailer, Traino’s Wine & Spirits in New Jersey to meet the current overwhelming demand for award winning El Consuelo tequila.

“We make tequila the way that tequila was meant to be,” declares Vargas Flores, “pure, and free of chemicals, or any additives.”

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Order your bottles of award winning El Consuelo tequila here, NOW! Learn about El Consuelo’s story and handcrafted, organic tequila process here. For more on the Brands Of Promise©, click here.

Mike Morales
Tequila Aficionado Media

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Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Take Cinco de Mayo Over The Top with Allaire Privee

May 4, 2017May 4, 2017 by Lisa Pietsch

Award-winning Miami Mixologist Josue Gonzalez from DÔA Miami Beach (2000 Collins Avenue, Miami Beach) has created an over-the-top luxury margarita specifically for those looking to take their Cinco de Mayo to the next level: $750 for one, $1000 for the pair, $2500 for table service.

The Allaire Royal Gold Margarita at DÔA features premium Allaire Collection Privée Tequila, a relatively new brand that we at Tequila Aficionado have nominated as a “brands of promise” (video review filmed in April and coming May 17, 2017).

Served in a Waterford Crystal Margarita Glass, rimmed with hand-harvested Sal de Ibiza Fleur de Sel, garnished with 24K Gold Flakes and 24K Gold encrusted lime wedge. The key luxury component in the cocktail is the Allaire Tequila, but the purchase of what is set to be the ‘world’s most opulent margarita’ doesn’t end when the guest leaves DÔA — the cocktail price includes all the materials used to create the full experience including: Waterford Crystal Margarita Glasses, 24K Thai Elephant Gold Leaf for the lime, a silver-plated serving platter, gold plated mixing spoon and gold plated straws.

The Allaire Royal Gold is available only on Cinco de Mayo. For more information or to purchase Allaire Collection Privée, visit www.AllairePrivee.com

Allaire Royal Gold Margarita:

3 oz. Allaire Collection Privee Tequila
1 ½ oz. Fresh squeezed premium lime juice
1 oz. Grand Marnier Cuvee du Centenaire – 100 Year Anniversary
Shaken over purified spring ice,

Strained into a 24k Gold plated Shaker,

Coat half the crystal glass rim with hand-harvested Sal de Ibiza Fleur de Sel
Pour into Waterford Crystal Margarita Glass
Garnish 24K Thai Elephant Gold Leaf coated lime slice
Served on silver plated platter with gold plated mixing spoon and gold plated straws

Allaire Royal Gold Margarita is available at DÔA in South Beach for $750 for one, $1000 for pair and $2500 as table side service.

Allaire Privee Tequila: Inspired by the je ne sais quois of the glamorous lifestyle from the Cote d’Azure Allaire Privée in targeting discerning spirit connoisseurs. The founder’s priorities were to create a complex and perfect relationship between interior and exterior, balancing and uniting it, without compromise to achieve it. Investing in R&D, quality and attention to detail were key elements of the development of the collection, which also includes a vodka from Poland and rum from Barbados. Allaire’s innovations in spirit production is what the creators hope leads to an elevation in luxury spirits that reflects their opulent lifestyle and characteristic style.
Aged Crystal Tequila: The super-premium Allaire Crystal Aged Tequila comes from 100% select Blue Tequilana Weber Agaves from the Los Altos Region in Jalisco, Mexico. The production includes slow cooking at lower temperatures for at least 48 hours to achieve a balance of sweetness and true agave flavor. Produced in small batches using only the heart of the distillation, Allaire is free of any additives aimed at respecting its true essence. The spirit is then aged at least 6 months in Bourbon Oak Casks and then filtered with a proprietary process to give it a characteristic crystal tone.

Sal de Ibiza Fleur de Sel: One of the unique elements in the Royal Golden margarita that you might not recognize is the salt rim that compliments the cocktail and the Allaire Tequila. For over 2,700 years, this premium sea-salt has been harvested in the saline fields on the Mediterranean island of Ibiza. The island’s inhabitants have always been very proud of their marine salt, regarded as one of the best of its kind. The supreme “Queen of Salts” is hand-harvested in the Nature Reserve of the “Parc natural de ses Salines d’Eivissa”, is the “Fleur de Sel” (Blossom of Salt). Unique in taste and texture, it is a rare and precious delicacy.

DOA Miami Beach: An Asian Cantina concept, DÔA is a neighborhood style eatery serving high quality Chef driven LatAsian cuisine featuring flavors unique to Asian influenced cooking born in Latin America. Affordable, casual and approachable, DÔA Miami Beach is open seven days of the week for unique offerings in Dinner, Weekend Brunch and Late Night dining. DÔA’s 5,200-square-foot indoor area welcomes guests to share in a multi-layered sensory experience. With 160 seats, a central island bar, DJ booth, lounge area, maki counter and an expansive outdoor terrace facing Collins Avenue, each corner of the eatery invites its own exploration and offers a unique event opportunity. Mixologist Josue Gonzalez was recently tapped to develop a world-class cocktail program featuring a wide variety of handcrafted specialties.

*The preceding was a paid advertisement in keeping with our policy of only allowing advertising to those brands we deem worthy of a Brands of Promise nomination. The Allaire Privee review was filmed in Early April, prior to any request for advertising, and will air on May 17, 2017.

We’ll Tell the World About You All Summer!

Here’s what our 100 Days of Summer Special includes:

~~~~~~~~~~

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Please share this with your friends:

The first thing I did was identify the predominant flavors in the three Suavecito Tequila expressions:

Then I did the shopping:

The hardest part was determining the presentation.

On the bottom level:

Mid level:

Top level:

Other Options:

~~~~~~~~~~

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Please share this with your friends:

More People Should Be Talking About Your Brand

Influence Means Real Followers

Build Your Brand Faster

We’re Committed to Your Success

Here is what the Tequila Aficionado Influence Program includes:

Enrollment Ends Soon!

Commit to making 2019 your most successful year yet.

~~~~~~~~~~

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Please share this with your friends:

Work with Tequila Aficionado

~~~~~~~~~~

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Please share this with your friends:

~~~~~~~~~~

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Please share this with your friends:

~~~~~~~~~~

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Please share this with your friends:

Allaire Royal Gold Margarita:

~~~~~~~~~~

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Please share this with your friends: