Book Reviews

New Release: Social Media Marketing Playbook for Tequila and Mexican Spirits

Social Media Marketing Playbook for Tequila and Mexican Spirits: Straight talk and comprehensive checklists to keep your brand on track The Tequila and Mexican spirits industries are complicated businesses that eat their young. The last thing brands are thinking about while wading through all that red tape is their social media platforms. When sales are … Read moreNew Release: Social Media Marketing Playbook for Tequila and Mexican Spirits

New Release: From Babes to Boss Ladies

tequila boss ladies

From Babes to Boss Ladies: The women who contribute to and create tequila, mezcal, sotol, bacanora and other Mexican spirits (Profiles in Tequila Book 1)  Women in the Tequila Industry   I first met outspoken botanist and author Ana Valenzuela in the mid-2000s on a trip to tequila distilleries in Jalisco, Mexico.  The respect and … Read moreNew Release: From Babes to Boss Ladies

Review of Tequila! Distilling the Spirit of Mexico

There are too many fascinating facets to Marie Sarita Gaytan’s book, Tequila! Distilling the Spirit of Mexico. Gaytan takes the reader on a sweeping journey of Aztec myths and legends, pre-and post colonial occupation; from the Mexican Revolution to Mexico’s Golden Age of Cinema, all the way up to 2014, the date of the book’s … Read moreReview of Tequila! Distilling the Spirit of Mexico

Tequila: A Global History by Ian Williams

There are few books on the subject of Tequila that are considered classics.  The Book Of Tequila by the late, great Bob Emmons, stands out as the most essential for any student of agave spirits. I consider Emmons the first, true Tequila Journalist.  He was the first American author to demystify the much maligned Mexican … Read moreTequila: A Global History by Ian Williams

The Montelobos Mezcal Project

[After The San Antonio Cocktail Conference held in January, 2015, Tequila Aficionado Media caught up with Dr. Iván Saldaña, producer of the upstart mezcal, Montelobos, a partnership project with the makers of Milagro tequila.  A featured speaker during the conference, here’s our in-depth discussion held at the bar of the lavish Westin Riverwalk Hotel.] La Anatomia del Mezcal In Dr. … Read moreThe Montelobos Mezcal Project

Cleo Rocos’ Perspective and Bartenders’ Wisdom

Cleo Rocos and Alex Perez agree: Sip Wisely! Do tequila aficionados the world over a service and help the uninitiated learn the correct way to drink tequila: Only drink 100% Blue Weber Agave tequilas Sip, don’t shoot. Have a glass of water between drinks to stay hydrated. Bartenders’ Wisdom: The True Keys to Happiness are … Read moreCleo Rocos’ Perspective and Bartenders’ Wisdom

Review of Grant MacPherson’s Word of Mouth by Lisa Pietsch

One of the benefits of working at Tequila Aficionado is that we’re often privy to tequila scuttlebutt.  When I heard whispers that Mary Clemente, boss lady of Jurado Tequila, was working on something with well-travelled celebrity Chef Grant MacPherson, I had to know more. It isn’t just about the tequila for me.  My interest lies … Read moreReview of Grant MacPherson’s Word of Mouth by Lisa Pietsch

Tequila Revisited: A Redemption Story

Dan Pashman of The Sporkful did an audio interview with Ilana Edelstein, author of The Patron Way. We felt it was worth sharing since we’d recently reviewed Ilana’s book. You can read Lisa’s full review here. Click here for the audio of Dan Pashman’s interview.   Never miss and article or review again – Subscribe … Read moreTequila Revisited: A Redemption Story

Review of Ilana Edelstein’s The Patron Way by Lisa Pietsch

Business Narrative, Marketing Manual, or Romance? Described as a “deeply personal business narrative,” the story centers around the development from the ground up of Patrón tequila, a “brand that single-handedly changed the face of the liquor industry,” by its co-founder, Martin Crowley, and as told by his then young and lively life partner, Ilana Edelstein. … Read moreReview of Ilana Edelstein’s The Patron Way by Lisa Pietsch