There are few books on the subject of Tequila that are considered classics. The Book Of Tequila by the late, great Bob Emmons, stands out as the most essential for any student of agave spirits. I consider Emmons the first, true Tequila Journalist. He was the first American author to demystify the much maligned Mexican … Read more
[After The San Antonio Cocktail Conference held in January, 2015, Tequila Aficionado Media caught up with Dr. Iván Saldaña, producer of the upstart mezcal, Montelobos, a partnership project with the makers of Milagro tequila. A featured speaker during the conference, here’s our in-depth discussion held at the bar of the lavish Westin Riverwalk Hotel.] La Anatomia del Mezcal In Dr. … Read more
Cleo Rocos and Alex Perez agree: Sip Wisely! Do tequila aficionados the world over a service and help the uninitiated learn the correct way to drink tequila: Only drink 100% Blue Weber Agave tequilas Sip, don’t shoot. Have a glass of water between drinks to stay hydrated. Bartenders’ Wisdom: The True Keys to Happiness are … Read more
One of the benefits of working at Tequila Aficionado is that we’re often privy to tequila scuttlebutt. When I heard whispers that Mary Clemente, boss lady of Jurado Tequila, was working on something with well-travelled celebrity Chef Grant MacPherson, I had to know more. It isn’t just about the tequila for me. My interest lies … Read more
Dan Pashman of The Sporkful did an audio interview with Ilana Edelstein, author of The Patron Way. We felt it was worth sharing since we’d recently reviewed Ilana’s book. You can read Lisa’s full review here. Click here for the audio of Dan Pashman’s interview. Never miss and article or review again – Subscribe … Read more
Business Narrative, Marketing Manual, or Romance? Described as a “deeply personal business narrative,” the story centers around the development from the ground up of Patrón tequila, a “brand that single-handedly changed the face of the liquor industry,” by its co-founder, Martin Crowley, and as told by his then young and lively life partner, Ilana Edelstein. … Read more