Interviews

The Double Life of Dos Almas Tequila

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Double Life

The Double Life of Dos Almas Tequila https://wp.me/p3u1xi-5f4Emilio De Soto is not only the Maestro Tequilero of overproof tequila Dos Almas blanco and its stablemate, Dos Almas Cinnamon Liqueur, but he is also the founder of a sportswear company.

Following a severe surfing accident, Emilio was inspired by water polo competitors and swimmers while enduring his own grueling physical therapy.  Eventually, De Soto became a competitive triathlete.

De Soto Sport Triathalon Company grew out of a need for versatile clothing for triathletes.  And Dos Almas sprang out of a need for a tasty beverage among these extreme super competitors after races.

Farmer and The Seahorse

An avid outdoorsman, Emilio and his family frequently take camping trips.  Aware that we were on our Wild Wild West Tour in our own “mobile command center” (camper), De Soto chose to meet with us at a scenic bar and restaurant called Farmer and the Seahorse.

The Double Life of Dos Almas Tequila https://wp.me/p3u1xi-5f4

A multi-cuisine restaurant owned by celebrity chef, Brian Malarkey, this new farm to table eatery is nestled in the lovely Torrey Pines neighborhood of La Jolla, California.

The Double Life of Dos Almas Tequila https://wp.me/p3u1xi-5f4

We were joined by certified Catador (tequila taster) and Director of Food and Beverage for Farmer and the Seahorse, Green Acre Campus Pointe and Green Acre Nautilus, Chris Simmons.

The Double Life of Dos Almas Tequila https://wp.me/p3u1xi-5f4

Inside a converted vintage Airstream trailer/meeting room, we taped an in-depth discussion of all things Dos Almas.

[Tweet “Emilio De Soto tells the story of @dosalmastequila in his own words.”]

In His Own Words

[*FTC Disclosure: Brands appearing on the Tequila Aficionado Wild Wild West 2017 Tour were vetted as Brand of Promise(c) Nominees and paid a nominal fee to be included.]

In this segment, we cover Emilio’s background, what drove him to concoct his earlier versions of Dos Almas, its high proof flavor profile, and even the types of ideal glassware used for tequila events at the restaurant.

A Matter of Endurance

Of Cuban decent, Emilio De Soto is a man of many passions.

He admitted that as a young man bussing tables at a restaurant, he was exposed to fine sipping tequilas long before it became fashionable.  That passion has stayed with him all his life.

The Double Life of Dos Almas Tequila https://wp.me/p3u1xi-5f4

Despite some surprises on the retail side of the spirits industry, Emilio is a staunch believer in the long game.  He knows full well that endurance and persistence pay off.

The Convergence of Two Worlds

In this portion of our interview, De Soto discusses where he sees himself and Dos Almas in five years; the intricate process that goes into Dos Almas Cinnamon Liqueur, and the explanation behind the name and artwork of Dos Almas.

As an added bonus, De Soto manages to creatively combine parts of his sportswear business with Dos Almas by designing a handy carrying sling made from limestone instead of the traditional neoprene.

A Close-Knit Agave Community

Echoing similar sentiments about the importance of disseminating education to an agave information-starved audience, Chris Simmons has recently branched out on his own.

The Double Life of Dos Almas Tequila https://wp.me/p3u1xi-5f4

Sipping Life offers the world of Tequila, Mezcal and other Mexican spirits through an exciting array of enrichment opportunities that include tastings, tours, education and consulting.

Tequila’s Ironman

The Double Life of Dos Almas Tequila https://wp.me/p3u1xi-5f4

With humbleness and graciousness, along with guidance and encouragement from Simmons and others in the close-knit agave community, Emilio De Soto and Dos Almas is destined to be Tequila’s Ironman in the often challenging spirits race to the top shelf.

[Tweet “@DosAlmasTequila is destined to be Tequila’s Ironman in the race to the top shelf.”]

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Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Terralta Tequila and Creo Spirits: Behind the Scenes

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[*FTC Disclosure: Brands appearing on the Tequila Aficionado Wild Wild West 2017 Tour were vetted as Brand of Promise(c) Nominees and paid a nominal fee to be included.]

The Lay of the Land

The need for small-to-medium sized distributors in every state will become even more important in 2018 to ensure that worthy agave spirit Brands of Promise are not lost in the conglomerate shuffle.

Sensing this demand long before the current trend of mega-mergers, Enrique Ramos, established Creo Commercium Inc (Creo Spirits) in Phoenix, Arizona in 2008.

His current portfolio is stocked with an array of agave spirits, as well Mexican wines and craft beers that are not readily available except at select establishments such as Elvira’s Tequila Cocina & Vino in Tucson.

[Tweet “The need for small-to-medium sized distributors in every state will be more important in 2018.”]

Hedging Bets

It’s a good bet that that was one of the main reasons Ingeniero Felipe Camarena Curiel, innovator of such remarkably acclaimed and diverse tequilas as Pasote, G4 and Terralta, chose Creo Spirits as his importer and distributor of Terralta in the highly competitive state of Arizona.

Spending countless hours with the man known as “The Mad Genius” of tequila at his state-of-art El Pandillo distillery, Enrique possesses a unique perspective on Felipe Camarena that few folks get the chance to experience.

We caught up with Enrique during the Wild Wild West 2017 Tour at his base of operations in Phoenix.

Here, Ramos divulges the “little things” that Felipe does to add to Terralta’s flavorful profile.

It All Happened by Mistake

Enrique reveals how Felipe Camarena and he established their relationship, and where Terralta is currently available.  He also expresses his views on who chooses to sip Terralta and how these individuals re-calibrate their taste buds through successive tastings.

Personal History

Enrique Ramos, who shares a direct lineage to Pancho Villa, reveals how he got into the business of spirits importation, and what it takes to succeed.

Customer-centric 

Enrique Ramos admits that his greatest allies in the importation/distribution business are his own customers.  And, in the process of taking care of them to best of his abilities, they in turn take care of him.

It’s this kind of customer-centric attitude and attention to detail that will ensure Creo Spirits’–and Terralta’s–success in the long running battle for shelf space.

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Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Open Bar | Romeo Hristov of Chisolm Trail Crafts Glasses

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Artisinal Glasses Made for Artisinal Spirits

Mike Morales interviews Romeo Hristov of Chisolm Trail Crafts Glasses, makers of fine tequila glassware, on this episode of Tequila Aficionado’s Open Bar.

 

 

Chisolm Trail Crafts:

LUXURY HANDCRAFTED TEQUILA & MEZCAL GLASSES

Open Bar | Romeo Hristov of Chisolm Trail Crafts Glasses http://wp.me/p3u1xi-5bF

      Chisholm Trail Crafts’ Glasses (CTC Glasses) is a small Texas company specializing in fine hand-crafted tequila and mezcal glasses. Our glassware offers an unrivaled blend of functionality, beauty, and the artistic legacy of Mexico, the birthplace of the agave spirits.
      The signature line of CTC Glasses is engraved with the “Pepita” [Small Seed] technique. Much like the tequila, the “Pepita“ engraving is a unique Mexican craft that originated in the sixteenth century as an amalgam of European and Pre-Columbian skills and ingenuity. Every one of the featured “Pepita“ designs is a gleaming work of art, hand-cut by the world-renowned Mexican artist José Cruz Guillén.
      In addition to hand-cut snifters we carry a range of the venerable Mexican “Jarritos” [Small Jars] for mezcal and tequila. These centuries-old drinking vessels unfold the flavors of the agave distillates as well as any customary snifter, while enhancing the sensorial experience with a touch of tradition and artisanal mastery.

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Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Women In the Mezcal Industry: Barbara Sweetman

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The First Time

[Tweet “Barbara Sweetman has single handedly given more people in the world their first taste of mezcal.”]

I first met Barbara Sweetman, Vice President of Caballeros, Inc., and International Sales Manager of Scorpion Mezcal, and now, Sierra Norte Whiskies in March 2011.

I was visiting the infamous Nightclub & Bar show in Las Vegas to report on the special edition of the Spirits of Mexico that was participating.

Doug French, Founder of Scorpion Mezcal, was on stage depicting the intricacies of distilling his unique mezcals.  I wandered over to the vendor tables that lined both sides of the narrow section reserved for the Spirits of Mexico.

Up to that point, mezcal was still somewhat of a mystery to most of us.  My only real experience was sampling them from Ron Cooper, founder of Del Maguey Single Village Mezcals.

A single woman standing behind a table shyly asked if I had ever tried Scorpion Mezcal.  When I confessed that I hadn’t, she suggested that I try their joven espadin expression.

Women In the Mezcal Industry: Barbara Sweetman http://wp.me/p3u1xi-5dL

Expecting to feel the burn and the smoky aroma of a much stronger mezcal, I was amazed at how approachable Scorpion was.  Barbara then proceeded to guide me through an entire flight of all their expressions.

That was my first sip of Scorpion Mezcal, and chances are, Barbara Sweetman handed you your first taste of Scorpion, as well.

A Mezcal Lifer

Women In the Mezcal Industry: Barbara Sweetman http://wp.me/p3u1xi-5dL

As Doug French explains in his own words…

“With Barbara’s efforts sales grew and I needed to produce more.

“This was a pattern with Barbara for the last 15 years.  Her relentless enthusiasm and determination is what took Scorpion–and the whole mezcal industry–forward into becoming a category in the USA.

“I dare say that over the last 15 years, she has single handedly given more human beings in the world their first taste of mezcal than any other person or company in the industry.

“She is also the first person to take multiple brands into all the levels of the Three Tier System so that mezcal could settle into the system as a new functional category.”

The Second Time

For only the second time (and the first time for mezcal), Tequila Aficionado presents Barbara Sweetman’s videotaped responses to our standard handful of questions for our Women In the Mezcal Industry anthology.

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TA:  How would you describe your experiences as a woman in a primarily male dominated industry?  (What are the challenges you face when dealing with the male dominated Mezcal Industry?)

TA:  How have you been able to change things within the Mezcal Industry?

TA:  What do you see as the future of women working within the Mezcal Industry?

TA:  What facets of the Mezcal Industry would you like to see change?

TA:  Do you approve of how Mezcal brands are currently marketing themselves?

TA:  Is there anything you’d like to say to women who may be contemplating entering and working in the Mezcal Industry in one form or another?

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Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Open Bar | Barbara Sweetman of Scorpion Mezcal

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Open Bar | Barbara Sweetman of Scorpion Mezcal http://wp.me/p3u1xi-5aHIn this Open Bar interview, Mike Morales speaks to Barbara Sweetman of Scorpion Mezcal.

[Tweet “Mike Morales interviews Barbara Sweetman of Scorpion Mezcal.”]

From the Scorpion Mezcal Website:

Scorpion Mezcal®, one of the most awarded Mezcals on the market today and a leading brand in the Mezcal category, continues to impress customers the world over with its quality, consistency and great taste. Recognized world wide as ground breaking mezcal and brand, Scorpion Mezcal® continues to broaden its distribution and sales to an eager public.

Distillery:  Scorpion Mezcal SA de CV

NOM-019X

Scorpion Mezcal® is made from 100% agave, double distilled.  Our Reposado and Anejos are aged in French Oak.  All production is done under the strict supervision of, Consejo Regulador del Mezcal, the official mezcal licensing authority in Mexico.

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Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Open Bar | Las Almas Rotas Mezcaleria, Dallas, TX

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Open Bar | Las Almas Rotas Mezcaleria, Dallas, TX http://wp.me/p3u1xi-5aGComing Soon – Las Almas Rotas, a New Mezcaleria in Dallas

Las Almas Rotas Mezcaleria is opening soon in Dallas, Texas, and Mike Morales managed to catch up with them for an Open Bar interview before their grand opening.  (Yes, you’ll hear their construction going on in the background, but they’ve got a great story!)

Las Almas Rotas will be a shrine to Mexican spirits coming soon to the Exposition Park neighborhood at 3615 Parry Ave, Dallas, Texas.

“Our mission is to educate people,” Shad says, “and hopefully inspire more people to delve into Mexican spirits — and maybe even inspire people to travel to Mexico and see it for themselves.” Dallas Observer

 

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Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Women In The Tequila Industry: Terray Glasman

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Terray Glasman is the founder of Austin, Texas-based Amorada Tequila.

Born in Mexico City, Terray learned the meaning of responsibility very early on.

At age seven, she and her five other siblings moved to El Paso, Texas with their single mother.  At eighteen, her entrepreneurial spirit drove her to establish a telecommunications company, Monarch Advertising, in Los Angeles, California.

Tasked with supporting herself and raising a daughter, Terray quickly mastered independence, and what it took to operate a successful business.  She ran Monarch Advertising for over 30 years.

Terray also held a vision of helping others through her business efforts.  This vision became a reality when she founded the Amorada Love Movement (ALM).

ALM is a non-profit organization targeting young women by creating scholarships and teaching empowerment through the support of other local non-profits and fundraising.

Terray’s personal motto humbly strives to keep awareness to the cause behind her brand…

[Tweet ““A company without purpose leaves a business without passion.” Terray Glassman @AmoradaTequila”]

Her passion for helping others and inspiring young women is what now propels the business model behind Amorada Tequila.

Always keeping her Mexican heritage at the forefront of her extensive entrepreneurial career, Ms. Glasman decided to create an ultra-premium tequila that would appeal to a more sophisticated palate.

Amorada Tequila was finally launched on Halloween Day 2014, and is now available in over 255 stores nationwide in blanco, reposado, and the 2017 released anejo expressions.

Through hard work, focused determination and very positive word-of-mouth from consumers, Amorada Tequila is now garnering some well deserved attention by tequila aficionados everywhere.

Here, Terray Glasman, the maker of Amorada tequila, speaks her mind on our standard handful of questions.

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TA:  How would you describe your experiences as a woman in a primarily male dominated industry?  (What are the challenges you face when dealing with the male dominated Tequila?)

TG:  I do not focus on the fact that it is mainly a male-dominated industry.  I’ve learned long ago to be a strong woman and have worked in a mostly male-dominated industry before and it has never bothered me.

I’m passionate about my brand and what it represents and that’s all that matters to me.

I just keep moving forward and continue to be passionate and focused on every detail of Amorada Tequila.

The only challenge I have is how to bring Amorada Tequila to the palates of people worldwide.

TA: How have you been able to change things within the Tequila Industry?

TG:  I really can’t say that I have personally changed anything.  We do, however, try to bring knowledge about sipping tequila rather than “taking a shot.”

 

Exceptional tequila needs to be enjoyed slowly and with the knowledge and history of the brand to back it up.  Education is powerful and only lends to the overall experience of a brand.

The only change I truly care about is changing our customer’s minds as to how beautiful an experience exceptional tequila can bring, despite the stigma it received during the “mixto” era.

 I stay focused on what Amorada Tequila represents and the cause behind it.

I am, however, very lucky to work with people who are as passionate as I am about my brand and who only want to educate people about the tequila industry as a whole.

TA:  What do you see as the future of women working within the Tequila Industry?

TG:  A woman in the Tequila Industry is one of the biggest trends to watch for.  A Latina/Hispanic woman, with family ties to agave growers and tequila producers, in particular.

I feel that women in the tequila industry are no longer waiting on the sidelines, nor are they afraid to take the reins and produce an exceptional brand that was otherwise dominated by males.

 

We’ve “given birth” to a new perception and understanding of tequila, so to speak.

TA:  What facets of the Tequila Industry would you like to see change?

TG:  Real passion behind a brand.

And when I say “real passion” I mean not just in marketing dollars or a love for a certain brand, but a meaningful purpose behind it.  A cause that will change people’s lives and giving back to others.

We’re not perfect, nor is the tequila industry as a whole, but we can always strive for better and that’s all that matters to me.

[Tweet “@AmoradaTequila: A company without purpose leaves a business without passion.”]

 TA:  Do you approve of how Tequila brands are currently marketing themselves?

TG:  I refuse to judge or criticize other brands and their marketing techniques.

I can only concentrate on Amorada Tequila, one sip at a time.

TA:  Is there anything you’d like to say to women who may be contemplating entering and working in the Tequila Industry in one form or another?

TG:  Have real passion with whatever you do and in whatever role you choose to place yourself into.

No doubt there will be many obstacles along the way, but stand strong and positive.

You will most likely encounter resistance along the way; this is inevitable but you will learn from it and it will eventually make you a stronger person.  Challenges are good because we can learn from them and overcome.

Remember why you started down your path and the reason behind it.

The only faith you need is faith in yourself and the people who work next to you.

Never, ever give up!

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Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Women In the Tequila Industry: Erika Vargas Flores

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Women In the Tequila Industry: Erika Vargas Flores http://wp.me/p3u1xi-4WpErika Vargas Flores has spearheaded Altos Cienega Unidos (NOM 1570) in the village of Rancho Lagunillas, nestled in Atotonilco El Alto, for the past four years.

When upstart flagship brand, El Consuelo, won the coveted 2016 Brands Of Promise(C) award in the Organic category, tequila aficionados everywhere took notice.

Subsequently, we came to discover that this dynamic micro-distillery where El Consuelo is lovingly produced, and that put the world–and our taste buds–on notice, is also managed by this competent young lady.

Women In the Tequila Industry: Erika Vargas Flores http://wp.me/p3u1xi-4Wp

Naturally, we had to ask if she would agree to join our gallery of Tequila Boss Ladies.

Here’s what she had to add to our handful of questions about being a woman in the male dominated Tequila Industry.

[Editor’s note:  For the convenience of our interviewee and our Spanish speaking audience, this article is in both English and Spanish.]

[Tweet “Women In Tequila: Erika Vargas Flores of @ElConsueloTQ”]

TA:  How would you describe your experiences as a woman in a primarily male dominated industry?  (What are the challenges you face when dealing with the male dominated Tequila Industry?)

(¿Cómo describirías tus experiencias como una mujer de alto rango en su posición en Women In the Tequila Industry: Erika Vargas Flores http://wp.me/p3u1xi-4Wpuna industria dominada principalmente masculina?)

EVF:  It hasn’t been easy, but this is an industry where a woman as much as a man can be capable of carrying out at least 80% of the activities that are implemented for the production of tequila.

The majority of our staff is really made up of women.  In our micro-distillery, the personnel is qualified to perform various duties.

For instance, not only am I the general manager, but I’ve learned to cultivate the yeasts [used in fermentation], and to carry out the distillation and bottling.

Right now, the jobs that belong to the men are the rough ones that at no time can be substituted [performed] by a woman, but are no less important.

Personally, my knowledge and achievements that I’ve obtained with Tequila El Consuelo are recognized by men.  My husband, Pedro Alvarado López, has always motivated and supported me to continue in the industry.

Women In the Tequila Industry: Erika Vargas Flores http://wp.me/p3u1xi-4Wp

Associates, who are all men, have confidence in my abilities.  My being a woman hasn’t made a difference in negotiating with Tequila Spirits, LLC, that imports the brand Tequila El Consuelo.

My right hand is Juan Gerardo Hernández Ramírez who also executes a large part of the industry activities.

I realize that the top leadership of the Tequila Industry is male dominated.

(No ha sido fácil, pero es una industria que tanto el hombre como la mujer puede ser capaz para desempeñar por lo menos un 80% de las actividades que se ejecutan para la elaboración del tequila.

(Nuestra plantilla efectivamente la mayor parte es ocupada por las mujeres.

(Es una micro pequeña empresa en la que el personal está capacitado para ejecutar diferentes actividades. Yo por ejemplo además de ser quien dirige he aprendido a crear las levaduras, realizar la destilación y envasado.

Women In the Tequila Industry: Erika Vargas Flores http://wp.me/p3u1xi-4Wp

(Ahora sí que las actividades del hombre son los trabajos rudos en los cuales en ningún momento puede ser sustituido por la mujer por lo cual no dejan de ser parte importante.)

(En lo personal mis conocimientos y logros que hasta el momento se han obtenido en Tequila El Consuelo SI son reconocidos por los hombres.  Mi esposo, Pedro Alvarado López, siempre me ha motivado y apoyado a continuar en la Industria.

(Los socios los cuales todos son hombres han confiado en mi capacidad.  Tequila Spirits LLC quien distribuye la Marca de Tequila El Consuelo no han hecho la diferencia en las negociaciones conmigo por el hecho de ser mujer.

[Tweet “Nuestra plantilla la mayor parte esta ocupada por las mujeres @ElConsueloTQ”]

(Mi mano derecha es Juan Gerardo Hernández Ramírez quien [también] ejecuta gran parte de las actividades de la Industrias.

(Reconozco que los altos mandos de la Industria Tequilera aun es dominada por los hombres.)

TA:  How have you been able to change things within the Tequila Industry?

(¿Cómo han sido capaces de cambiar las cosas dentro de su industria?)

EVF:  The tequila consumer gets more demanding every day, rejecting one brand they Women In the Tequila Industry: Erika Vargas Flores http://wp.me/p3u1xi-4Wphave imbibed for years when its quality changes.

As opposed to men, women are more methodical when it comes to repeating the tequila process to conserve its consistency.

(El consumidor del tequila cada vez es más exigente, rechaza una marca que por años ha bebido cuando su calidad cambia. 

(La mujer a diferencia del hombre es más metódica lo que hace que en el proceso de elaboración del tequila conserve siempre las mismas características.)

TA:  What do you see as the future of women working within the Tequila Industry?

(¿Qué ves como el futuro de las mujeres que trabajan en la industria del Tequila?)

EVF:  That little by little, women attain higher administrative and operational posts without substituting [replacing] men in the rough jobs of the process that requires physical strength.

(Que poco  a poco logren ocupar los altos mando administrativos y operativos, sin sustituir al hombre en el trabajo rudo del proceso de elaboración por la fuerza física que se requiere.)

Women In the Tequila Industry: Erika Vargas Flores http://wp.me/p3u1xi-4WpTA:  What facets of the Tequila Industry would you like to see change?

(¿Qué cosas gustaría cambiado?)

EVF:  The consumer’s mentality that marries them to a particular brand without taking the opportunity to try other tequilas of equal or better quality simply because a brand isn’t recognized in the marketplace.

(La mentalidad del consumidor ya que estos llegan a casarse con una marca sin dar oportunidad de probar otros tequilas de igual o mejor calidad, por el hecho de que la marca no es conocida en el mercado.)

TA:  Do you approve of how tequila brands are currently marketing themselves?

(Esta Ud de acuerdo con la comercialización de marcas de tequilas, hoy en dia?)

EVF:  No because there exists unfair competition, cheap prices and cheaper quality.

(No, porque existe mucha competencia desleal, bajos precios, baja calidad.)

TA:  Is there anything you’d like to say to women who may be contemplating entering and working in the Tequila Industry in one form or another?

(¿Existe algo que le gustaría decir a las mujeres que pueden estar contemplando entrar y trabajar en la industria del Tequila en una forma u otra?)

Women In the Tequila Industry: Erika Vargas Flores http://wp.me/p3u1xi-4Wp

EVF:  Well, that it’s an interesting occupation, competitive, and with opportunities for growth, both professional and personal.

(Pues que es un trabajo interesante, competitivo, con oportunidades de crecimiento tanto laboral como personal.)

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Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Open Bar with Tequila 512, Pt 2

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About Our Guests

ABOUT TEQUILA 512 http://www.tequila512.com/

SCOTT WILLIS WENT TO JALISCO IN SEARCH OF THE PERFECT ANYTIME TEQUILA. HE RETURNED WITH TEQUILA 512.
In Austin, tequila isn’t saved for special occasions. It’s a standard go-to. It’s one of the many things Scott loves about the town he calls home, and why he set out to create a tequila that could be enjoyed anytime.
In Jalisco he found Luis Trejo, master distiller at La Cofradia. Batch by batch, they made their way to the earthy, spicy yet surprisingly smooth tequila we bottle today. The magic moment came when Scott decided to add a third distillation, making the good juice they’d created together just a bit smoother.
Scott’s friends back in Austin loved the results. So did the judges at the San Francisco World Spirits Competition, who awarded Tequila 512 Double Gold and Best In Show.
To this day, Scott returns to Jalisco to taste every new batch, ensuring each is as good as the last. Because when it comes to great tequila, taste is the only test that matters.

Marty Butler http://thebutlerbros.com
FOUNDER, CREATIVE CHIEF, BUTLER BROTHERS

A visualizer of new with a gift for spotting and cultivating rare talent. Marty is at home leading and collaborating with any and all creative disciplines. He’s adept at filmmaking, creating identity or writing a tagline. He doesn’t discriminate. He is a football coach in Vans.

Marty is co-founder of Austin Home Brew Festival.

FTC Disclaimer: All samples are received free of charge but no payment is accepted by Tequila Aficionado or its agents for reviews. All reviews are the opinions of those participating in the tasting and positive reviews are never guaranteed.

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Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Open Bar with Tequila 512, Pt 1

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About Our Guests

ABOUT TEQUILA 512 http://www.tequila512.com/

SCOTT WILLIS WENT TO JALISCO IN SEARCH OF THE PERFECT ANYTIME TEQUILA. HE RETURNED WITH TEQUILA 512.
In Austin, tequila isn’t saved for special occasions. It’s a standard go-to. It’s one of the many things Scott loves about the town he calls home, and why he set out to create a tequila that could be enjoyed anytime.
In Jalisco he found Luis Trejo, master distiller at La Cofradia. Batch by batch, they made their way to the earthy, spicy yet surprisingly smooth tequila we bottle today. The magic moment came when Scott decided to add a third distillation, making the good juice they’d created together just a bit smoother.
Scott’s friends back in Austin loved the results. So did the judges at the San Francisco World Spirits Competition, who awarded Tequila 512 Double Gold and Best In Show.
To this day, Scott returns to Jalisco to taste every new batch, ensuring each is as good as the last. Because when it comes to great tequila, taste is the only test that matters.

Marty Butler http://thebutlerbros.com
FOUNDER, CREATIVE CHIEF, BUTLER BROTHERS

A visualizer of new with a gift for spotting and cultivating rare talent. Marty is at home leading and collaborating with any and all creative disciplines. He’s adept at filmmaking, creating identity or writing a tagline. He doesn’t discriminate. He is a football coach in Vans.

Marty is co-founder of Austin Home Brew Festival.

FTC Disclaimer: All samples are received free of charge but no payment is accepted by Tequila Aficionado or its agents for reviews. All reviews are the opinions of those participating in the tasting and positive reviews are never guaranteed.

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Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!