Instagram is the second largest social network as of 2019 and it is the big dog when it comes to spirits marketing. That makes it THE place for you to talk to consumers about agave spirits.
This slide deck will walk you through the necessities to ensure your Instagram Account is set up and ready to market effectively for your brand.
This slide deck includes 10 pro tips that often get overlooked during the day-to-day management of a Tequila brand’s Twitter Account.
These are 10 key items that make the difference between leveling up and leveling out.
Twitter is still a social force but many influencers and brands aren’t using it as well as they could. Even if you don’t plan to use it, claim your name and set up your account to eliminate the possibility of imposters. This simple list will help you optimize your account, grow your following, and encourage people to share your brand with the world.
Pinterest is the dark horse that 90% of spirits brands completely skip when they could be getting their products in front of thousands of consumers every day. THOUSANDS!
Women make 80% of the buying decisions – yes, even liquor – so if you aren’t on Pinterest, where millions of women decide what they’ll buy next, you’re missing the boat.
Facebook is still a go-to for consumers to see if a brand is legitimate. Brands lose out on new consumers every day when they don’t provide enough information on their Facebook Page – or don’t even have one!
Following are 10 key items that will help you optimize your account, grow your following, and encourage people to share your brand with their friends.
In case you haven’t noticed, it isn’t 2006 anymore. There’s too much noise competing for attention on every social network out there.
You can’t just open accounts on every network and expect them to grow. Even agave won’t grow if you don’t maintain it. It’s the same with social media. Your following won’t grow if you don’t feed, water, and love it regularly.
You might think that buying followers, likes and comments is the Miracle-Gro of social media but consumers are too savvy for that. When you have thousands of followers that are clearly Turkish or Russian, consumers know that what you’re serving up is fake.
Wait…you didn’t think that people were checking out your followers before they followed you?
Time is finite and valuable and consumers don’t want you spamming up their feeds with something of little or no value. The consumers you want, the ones that actually buy quality, craft tequilas are looking for quality and craft in your social profiles as well.
You can’t just slap up a shingle and expect business to roll in. You’ll need to know what, when, and how to post to your networks to make them engaging and grow your brand’s fan base with real, live consumers.
The first step is posting great content regularly.
I see this a lot with new brands:
They believe they need to spring forth, social networks fully grown and populated as though they were some God from Mount Olympus.
Well, that would be great but *news flash* unicorns and mermaids aren’t real either.
You don’t need to post every day when you’re just getting your social media started. In fact, if you do, it could overwhelm a small initial following and they may just drop off.
The key is to post consistently.
As I said previously, I recommend brands who are just getting started post only three times per week:
Remember that not all posts should be broadcasting. You can’t you’re your following to BUY, BUY, BUY all the time. They’ll burn out and stop following. Share your brand story, educate consumers about what sets your brand apart from others, and let them know where they can find local tastings or retailers that stock your brand.
Consistent posting shows new visitors to your social networks that you are active, your brand is alive, and they should be looking for it in stores, bars, and restaurants. It signals a virtual pulse and, in this time of brands drying up due to the agave shortage, a pulse is vitally important.
In my experience, I’ve seen plenty of brands who put off getting their social media started. There’s so much work that goes into creating a brand, distilling a spirit, bottling it, and then bringing it to market that social media is often left to the wayside.
It isn’t easy getting a brand off the ground, but if you don’t factor in the time and budget to get your social presence in order before you ship product, you’re doing so at your peril.
In fact, it doesn’t matter if you have product in the country yet or not. It’s actually better for your brand to get your social media rolling before you hit the streets because your sales pitch will be far more persuasive if you already have a social following to back you up with “Social Proof”.
Now before you get all crazy about social proof and start thinking you need to buy thousands of followers before you get organic followers of your own,
JUST STOP.
99.9% of the time, a new brand that has thousands of followers right out of the gate bought them. Those aren’t followers, they’re bots. They’re vanity numbers to make you feel good.
While I want you to feel good and hate to harsh your mellow, those vanity numbers are going to bite you in the butt.
Bots don’t buy booze. It is far better to have a few hundred followers that are real consumers rather than a few thousand you paid for.
Buying followers kills your brand before you even get started! Thousands of followers and no engagement goes against you in the Facebook, Instagram & Twitter algorithms.
The ratio of engagement to followers tells your networks that your content isn’t worth seeing in feeds. If you only have 2 followers and 1 engages with every post, you’ve got 50% engagement – and that gets you in front of eyeballs all day.
Here’s a little secret bot buyers don’t understand: It’s not about the number following you. It’s about the percentage of your followers that are engaging you.
For example:
If your Facebook Page has 100 followers and 50 of them like everything you post, that’s 50% engagement and Facebook will weigh your page higher and show it to more people.
But if you have 1000 followers and only 50 of them like everything you post, then that’s only a 5% engagement rate and Facebook will bury your page deep in the darkest recesses of its algorithm.
Don’t compare your brand’s beginning to a big brand’s 20 years in the business. There are no shortcuts you can take that you won’t regret later. You’ll need to grow your audience from zero just like everyone else.
Focus on quality from Day 1 and you’ll never have a problem growing your audience.
Following are key items that make the difference between leveling up and leveling out on Instagram.
This simple list will help you optimize your account, grow your following, and make huge strides in sharing your brand with the world.
You may think all your tequila brand needs are brand ambassadors with their high-heeled shoes on the ground, smiling at liquor store customers from the end caps, but you need a whole lot more than that.
People need to see or hear about your brand at least seven times before they’ll take action and buy it.
Now, you can get them to see your tequila brand on billboards, magazines, television shows, bars, and liquor store shelves, but that’s a mighty expensive and time consuming process.
What you should be doing is making sure they’re seeing you all week on social media so that by the time they see that promo at their local bar or liquor store, they’ve already decided your brand is the next big thing.
The first option with ambassadors, magazines and billboards, can take months, even years, and hundreds of thousands of dollars.
But the second option, using social media, can happen in a single week.
Save yourself the blood, sweat, and tears and let your social media do the heavy lifting for you.
If you’re not sure how to get started with an effective social media strategy, click the link below for a free, no-risk analysis and strategy that can make your brand stand out from all the rest.
Pinterest is fast becoming a major search engine, right behind Google and YouTube. Don’t let your brand get overlooked!
This slide deck will walk you through the necessities to ensure your Pinterest Account is set up and ready to effectively present your brand to new consumers.