Patron Survey Finds ‘Regifting’ is Widespread

New Holiday Campaign for Patron Tequila Seeks to ‘Eliminate Regifting’ LAS VEGAS Nov. 16, 2009 /PRNewswire/ — A recent survey commissioned by The Patron Spirits Company, importers and marketers of ultra-premium Patron tequila, has found that 68 percent of people claim they’ve regifted, or considered regifting, a holiday present.Regifting is defined as the act of … Read more

Tequila Aficionado Media Presents Last Tequila Standing

national tequila day, last tequila standing, tequila aficionado, TV show, reality show

First ever Tequila Reality Show kicks off on National Tequila Day! For Immediate Release! In 2011, eighteen tequila start ups had vied to be crowned the top Brand Of Promise(TM) in the world’s first broadcasted Tequila Reality Show. Tequila Aficionado Media Presents Last Tequila Standing July, 2015, San Antonio, TX:  Starting July 24, 2015, National Tequila Day, 45 exclusive … Read more

Liquor Marketers Switch from Dutch Vodka to Azuñia Tequila

Originally Posted: 11/23/2009 by Nostrazarus at Tequilarack By MICHAEL VOLPE Orange County Business Journal Staff Two former executives of Aliso Viejo-based Nolet Spirits USA Inc., importer of Ketel One vodka, have traded martinis for margaritas. Kirk Gaither, former vice president of sales for Ketel One, and Jim Riley, former vice president of public relations and … Read more

The Commoditization of Tequila Courtesy of Costco

Will KIRKLAND prove to be the category killer for high-end Extra Anjeo like it has for ultra-premium Vodka? As you can see from the below insert from December’s Costco Connection magazine, Kirkland 3 year Anjeo hits the shelves in select US markets. In CA it is currently selling for $23.99 per bottle. I’m sure to … Read more

Flights of Fortune: Correctly Executing Tasting Flights

Originally posted October 1, 2010 by Chris Zarus of TequilaRack. Please visit TequilaRack, a member of the Tequila Aficionado Flight of Sites. Tasting Flights Take Off From: Hotel F&B Marketing: Sprucing Up F&B Sales Hotels find effectively merchandising food and spirits and getting staff involved in the story behind the product directly affects the bottom … Read more

PaQui Tequila: Just Another Self Proclaimed Luxury Tequila?

Originally posted December 11, 2009 by Chris Zarus of TequilaRack. In reading the article below today, I find myself curious to know, and understand, the key differences and distinctions between this new “Luxury” Tequila brand and all the many others that have traveled this road before it.  Perhaps you can distill it out of the … Read more

Change is at Hand for the Tequila Market, Part II

  Part II of II Written by Chris Zarus of TequilaRack The Economic Fall of the Medium Sized Producer As the dooms day clock ticks down, all but the biggest distilleries, short on cash and heavy in liquid inventory, will soon be courting anyone with a US dollar. But that market is rather small, and … Read more

Change is at Hand for the Tequila Market, Part I

Part I of II Written by Chris Zarus of TequilaRack Tequila Brands and Producers Have Already Sailed Into the Sucker Hole For those new to the expression, a “sucker hole” is a colloquial term referring to a spate of good weather that “suckers” sailors into leaving port just in time for a storm to resume … Read more

Alcohol May Reduce Men’s Heart Risk

Study Shows Moderate Drinking Cuts Risk of Heart Disease in Men by 51% By Kathleen Doheny, WebMD Health News Nov. 18, 2009 — Regular consumption of alcohol — beer, wine, or hard liquor — reduces the risk of heart disease in men by a third or more, according to a new Spanish study. Regular consumption of alcohol reduces … Read more

Tequila Pricing: How Low Can It Go? (The Math Behind Cheap Tequila)

Written by Chris Zarus of TequilaRack I just got off the phone with an old industry Pal and we were talking back and forth about Tequila pricing. Not just any pricing, but the pricing at the low end of 100% Agave Tequila in the state of California. I had just gotten back from a trip … Read more